GVU's Ninth WWW User Survey Graphs

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Important features


Now, please indicate which of the following features are MOST IMPORTANT to you personally, when shopping, or considering shopping, on the Web.
(Please check all that apply.)


Important features





Group G79  "Important features"
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66          896     10.0     78.5
Easy returns                             Q67          573      6.4     50.2
Quality Information                      Q68          831      9.3     72.8
Easy Ordering                            Q69          858      9.6     75.2
Easy to Cancel                           Q70          522      5.8     45.7
Reliability                              Q71          822      9.2     72.0
Easy Payment                             Q72          623      6.9     54.6
Customer Support                         Q73          615      6.8     53.9
Security                                 Q74          894     10.0     78.4
Quick Delivery                           Q75          764      8.5     67.0
Low Prices                               Q76          796      8.9     69.8
Cutting Edge                             Q77          192      2.1     16.8
Easy to Contact                          Q78          563      6.3     49.3
None                                     Q79           34       .4      3.0
                                                  -------    -----    -----
                                 Total responses     8983    100.0    787.3

0 missing cases;  1,141 valid cases

Important features




X1:         .

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66            6     13.6    100.0
Easy returns                             Q67            2      4.5     33.3
Quality Information                      Q68            3      6.8     50.0
Easy Ordering                            Q69            5     11.4     83.3
Easy to Cancel                           Q70            3      6.8     50.0
Reliability                              Q71            4      9.1     66.7
Easy Payment                             Q72            3      6.8     50.0
Customer Support                         Q73            3      6.8     50.0
Security                                 Q74            4      9.1     66.7
Quick Delivery                           Q75            4      9.1     66.7
Low Prices                               Q76            3      6.8     50.0
Cutting Edge                             Q77            1      2.3     16.7
Easy to Contact                          Q78            3      6.8     50.0
                                                  -------    -----    -----
                                 Total responses       44    100.0    733.3

0 missing cases;  6 valid cases



X1:         1   USA

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66          756      9.9     79.2
Easy returns                             Q67          498      6.5     52.2
Quality Information                      Q68          709      9.3     74.3
Easy Ordering                            Q69          721      9.4     75.6
Easy to Cancel                           Q70          448      5.9     47.0
Reliability                              Q71          698      9.1     73.2
Easy Payment                             Q72          513      6.7     53.8
Customer Support                         Q73          530      6.9     55.6
Security                                 Q74          767     10.0     80.4
Quick Delivery                           Q75          656      8.6     68.8
Low Prices                               Q76          675      8.8     70.8
Cutting Edge                             Q77          154      2.0     16.1
Easy to Contact                          Q78          477      6.3     50.0
None                                     Q79           30       .4      3.1
                                                  -------    -----    -----
                                 Total responses     7632    100.0    800.0

0 missing cases;  954 valid cases



X1:         2   Europe

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66           58     11.6     75.3
Easy returns                             Q67           23      4.6     29.9
Quality Information                      Q68           49      9.8     63.6
Easy Ordering                            Q69           54     10.8     70.1
Easy to Cancel                           Q70           20      4.0     26.0
Reliability                              Q71           44      8.8     57.1
Easy Payment                             Q72           48      9.6     62.3
Customer Support                         Q73           24      4.8     31.2
Security                                 Q74           47      9.4     61.0
Quick Delivery                           Q75           35      7.0     45.5
Low Prices                               Q76           51     10.2     66.2
Cutting Edge                             Q77           11      2.2     14.3
Easy to Contact                          Q78           33      6.6     42.9
None                                     Q79            2       .4      2.6
                                                  -------    -----    -----
                                 Total responses      499    100.0    648.1

0 missing cases;  77 valid cases



X1:         3   Other

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66           76      9.4     73.1
Easy returns                             Q67           50      6.2     48.1
Quality Information                      Q68           70      8.7     67.3
Easy Ordering                            Q69           78      9.7     75.0
Easy to Cancel                           Q70           51      6.3     49.0
Reliability                              Q71           76      9.4     73.1
Easy Payment                             Q72           59      7.3     56.7
Customer Support                         Q73           58      7.2     55.8
Security                                 Q74           76      9.4     73.1
Quick Delivery                           Q75           69      8.5     66.3
Low Prices                               Q76           67      8.3     64.4
Cutting Edge                             Q77           26      3.2     25.0
Easy to Contact                          Q78           50      6.2     48.1
None                                     Q79            2       .2      1.9
                                                  -------    -----    -----
                                 Total responses      808    100.0    776.9

0 missing cases;  104 valid cases

Important features




X4:       .

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66            6     13.6    100.0
Easy returns                             Q67            2      4.5     33.3
Quality Information                      Q68            3      6.8     50.0
Easy Ordering                            Q69            5     11.4     83.3
Easy to Cancel                           Q70            3      6.8     50.0
Reliability                              Q71            4      9.1     66.7
Easy Payment                             Q72            3      6.8     50.0
Customer Support                         Q73            3      6.8     50.0
Security                                 Q74            4      9.1     66.7
Quick Delivery                           Q75            4      9.1     66.7
Low Prices                               Q76            3      6.8     50.0
Cutting Edge                             Q77            1      2.3     16.7
Easy to Contact                          Q78            3      6.8     50.0
                                                  -------    -----    -----
                                 Total responses       44    100.0    733.3

0 missing cases;  6 valid cases



X4:      1.00   Female

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66          343      9.3     74.9
Easy returns                             Q67          252      6.9     55.0
Quality Information                      Q68          326      8.9     71.2
Easy Ordering                            Q69          356      9.7     77.7
Easy to Cancel                           Q70          233      6.3     50.9
Reliability                              Q71          335      9.1     73.1
Easy Payment                             Q72          257      7.0     56.1
Customer Support                         Q73          268      7.3     58.5
Security                                 Q74          379     10.3     82.8
Quick Delivery                           Q75          312      8.5     68.1
Low Prices                               Q76          306      8.3     66.8
Cutting Edge                             Q77           64      1.7     14.0
Easy to Contact                          Q78          228      6.2     49.8
None                                     Q79           18       .5      3.9
                                                  -------    -----    -----
                                 Total responses     3677    100.0    802.8

0 missing cases;  458 valid cases



X4:      2.00   Male

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66          547     10.4     80.8
Easy returns                             Q67          319      6.1     47.1
Quality Information                      Q68          502      9.5     74.2
Easy Ordering                            Q69          497      9.4     73.4
Easy to Cancel                           Q70          286      5.4     42.2
Reliability                              Q71          483      9.2     71.3
Easy Payment                             Q72          363      6.9     53.6
Customer Support                         Q73          344      6.5     50.8
Security                                 Q74          511      9.7     75.5
Quick Delivery                           Q75          448      8.5     66.2
Low Prices                               Q76          487      9.3     71.9
Cutting Edge                             Q77          127      2.4     18.8
Easy to Contact                          Q78          332      6.3     49.0
None                                     Q79           16       .3      2.4
                                                  -------    -----    -----
                                 Total responses     5262    100.0    777.3

0 missing cases;  677 valid cases

Important features




X2:         .

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66            6     13.6    100.0
Easy returns                             Q67            2      4.5     33.3
Quality Information                      Q68            3      6.8     50.0
Easy Ordering                            Q69            5     11.4     83.3
Easy to Cancel                           Q70            3      6.8     50.0
Reliability                              Q71            4      9.1     66.7
Easy Payment                             Q72            3      6.8     50.0
Customer Support                         Q73            3      6.8     50.0
Security                                 Q74            4      9.1     66.7
Quick Delivery                           Q75            4      9.1     66.7
Low Prices                               Q76            3      6.8     50.0
Cutting Edge                             Q77            1      2.3     16.7
Easy to Contact                          Q78            3      6.8     50.0
                                                  -------    -----    -----
                                 Total responses       44    100.0    733.3

0 missing cases;  6 valid cases



X2:         1   11-20

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66           66      9.6     80.5
Easy returns                             Q67           44      6.4     53.7
Quality Information                      Q68           54      7.8     65.9
Easy Ordering                            Q69           61      8.8     74.4
Easy to Cancel                           Q70           51      7.4     62.2
Reliability                              Q71           60      8.7     73.2
Easy Payment                             Q72           51      7.4     62.2
Customer Support                         Q73           44      6.4     53.7
Security                                 Q74           64      9.3     78.0
Quick Delivery                           Q75           59      8.6     72.0
Low Prices                               Q76           67      9.7     81.7
Cutting Edge                             Q77           31      4.5     37.8
Easy to Contact                          Q78           35      5.1     42.7
None                                     Q79            3       .4      3.7
                                                  -------    -----    -----
                                 Total responses      690    100.0    841.5

0 missing cases;  82 valid cases



X2:         2   21-25

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66          108      9.7     76.6
Easy returns                             Q67           75      6.7     53.2
Quality Information                      Q68           99      8.8     70.2
Easy Ordering                            Q69          104      9.3     73.8
Easy to Cancel                           Q70           63      5.6     44.7
Reliability                              Q71          103      9.2     73.0
Easy Payment                             Q72           83      7.4     58.9
Customer Support                         Q73           71      6.3     50.4
Security                                 Q74          120     10.7     85.1
Quick Delivery                           Q75           89      8.0     63.1
Low Prices                               Q76          111      9.9     78.7
Cutting Edge                             Q77           21      1.9     14.9
Easy to Contact                          Q78           69      6.2     48.9
None                                     Q79            3       .3      2.1
                                                  -------    -----    -----
                                 Total responses     1119    100.0    793.6

0 missing cases;  141 valid cases



X2:         3   26-50

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66          563     10.1     78.4
Easy returns                             Q67          348      6.2     48.5
Quality Information                      Q68          533      9.5     74.2
Easy Ordering                            Q69          537      9.6     74.8
Easy to Cancel                           Q70          307      5.5     42.8
Reliability                              Q71          506      9.1     70.5
Easy Payment                             Q72          404      7.2     56.3
Customer Support                         Q73          382      6.8     53.2
Security                                 Q74          551      9.9     76.7
Quick Delivery                           Q75          481      8.6     67.0
Low Prices                               Q76          495      8.9     68.9
Cutting Edge                             Q77          110      2.0     15.3
Easy to Contact                          Q78          349      6.2     48.6
None                                     Q79           22       .4      3.1
                                                  -------    -----    -----
                                 Total responses     5588    100.0    778.3

0 missing cases;  718 valid cases



X2:         4   50+

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66          153      9.9     78.9
Easy returns                             Q67          104      6.7     53.6
Quality Information                      Q68          142      9.2     73.2
Easy Ordering                            Q69          151      9.8     77.8
Easy to Cancel                           Q70           98      6.4     50.5
Reliability                              Q71          149      9.7     76.8
Easy Payment                             Q72           82      5.3     42.3
Customer Support                         Q73          115      7.5     59.3
Security                                 Q74          155     10.1     79.9
Quick Delivery                           Q75          131      8.5     67.5
Low Prices                               Q76          120      7.8     61.9
Cutting Edge                             Q77           29      1.9     14.9
Easy to Contact                          Q78          107      6.9     55.2
None                                     Q79            6       .4      3.1
                                                  -------    -----    -----
                                 Total responses     1542    100.0    794.8

0 missing cases;  194 valid cases

Important features




X3:         .

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66            6     13.6    100.0
Easy returns                             Q67            2      4.5     33.3
Quality Information                      Q68            3      6.8     50.0
Easy Ordering                            Q69            5     11.4     83.3
Easy to Cancel                           Q70            3      6.8     50.0
Reliability                              Q71            4      9.1     66.7
Easy Payment                             Q72            3      6.8     50.0
Customer Support                         Q73            3      6.8     50.0
Security                                 Q74            4      9.1     66.7
Quick Delivery                           Q75            4      9.1     66.7
Low Prices                               Q76            3      6.8     50.0
Cutting Edge                             Q77            1      2.3     16.7
Easy to Contact                          Q78            3      6.8     50.0
                                                  -------    -----    -----
                                 Total responses       44    100.0    733.3

0 missing cases;  6 valid cases



X3:         1   <1 Year

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66           93      9.4     76.2
Easy returns                             Q67           68      6.9     55.7
Quality Information                      Q68           88      8.9     72.1
Easy Ordering                            Q69           90      9.1     73.8
Easy to Cancel                           Q70           66      6.7     54.1
Reliability                              Q71           91      9.2     74.6
Easy Payment                             Q72           63      6.4     51.6
Customer Support                         Q73           77      7.8     63.1
Security                                 Q74           93      9.4     76.2
Quick Delivery                           Q75           81      8.2     66.4
Low Prices                               Q76           83      8.4     68.0
Cutting Edge                             Q77           26      2.6     21.3
Easy to Contact                          Q78           68      6.9     55.7
None                                     Q79            5       .5      4.1
                                                  -------    -----    -----
                                 Total responses      992    100.0    813.1

0 missing cases;  122 valid cases



X3:         2   1-3 Years

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66          369      9.9     80.0
Easy returns                             Q67          252      6.7     54.7
Quality Information                      Q68          337      9.0     73.1
Easy Ordering                            Q69          346      9.2     75.1
Easy to Cancel                           Q70          235      6.3     51.0
Reliability                              Q71          346      9.2     75.1
Easy Payment                             Q72          249      6.6     54.0
Customer Support                         Q73          269      7.2     58.4
Security                                 Q74          381     10.2     82.6
Quick Delivery                           Q75          318      8.5     69.0
Low Prices                               Q76          317      8.5     68.8
Cutting Edge                             Q77           86      2.3     18.7
Easy to Contact                          Q78          229      6.1     49.7
None                                     Q79           12       .3      2.6
                                                  -------    -----    -----
                                 Total responses     3746    100.0    812.6

0 missing cases;  461 valid cases



X3:         3   >4 Years

Group G79  Important features
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Variety                                  Q66          428     10.2     77.5
Easy returns                             Q67          251      6.0     45.5
Quality Information                      Q68          403      9.6     73.0
Easy Ordering                            Q69          417      9.9     75.5
Easy to Cancel                           Q70          218      5.2     39.5
Reliability                              Q71          381      9.1     69.0
Easy Payment                             Q72          308      7.3     55.8
Customer Support                         Q73          266      6.3     48.2
Security                                 Q74          416      9.9     75.4
Quick Delivery                           Q75          361      8.6     65.4
Low Prices                               Q76          393      9.4     71.2
Cutting Edge                             Q77           79      1.9     14.3
Easy to Contact                          Q78          263      6.3     47.6
None                                     Q79           17       .4      3.1
                                                  -------    -----    -----
                                 Total responses     4201    100.0    761.1

0 missing cases;  552 valid cases


Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280