GVU's Ninth WWW User Survey Graphs

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Shopping


The Web is a versatile tool. Please indicate how often you have used the Web for each of the following categories during the past 6 months.

to search for product/service information or make purchases?



Shopping

Shopping

Frequency Percent Valid Percent Cumulative Percent
Valid Several times per day 266 2.9 2.9 2.9
Once per day 181 2.0 2.0 4.9
Several times per week 1264 13.8 13.8 18.7
Once per week 472 5.2 5.2 23.9
Several times per month 2299 25.1 25.1 49.0
Once per month 761 8.3 8.3 57.3
A few times 2919 31.9 31.9 89.2
Don't know 124 1.4 1.4 90.6
Never 861 9.4 9.4 100.0
Total 9147 100.0 100.0

Shopping

Shopping
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Several times per day 4 3.2 3.2 3.2
Once per day 3 2.4 2.4 5.6
Several times per week 19 15.2 15.2 20.8
Once per week 9 7.2 7.2 28.0
Several times per month 22 17.6 17.6 45.6
Once per month 8 6.4 6.4 52.0
A few times 37 29.6 29.6 81.6
Don't know 4 3.2 3.2 84.8
Never 19 15.2 15.2 100.0
Total 125 100.0 100.0
USA Valid Several times per day 209 2.7 2.7 2.7
Once per day 151 2.0 2.0 4.7
Several times per week 1058 13.9 13.9 18.6
Once per week 380 5.0 5.0 23.6
Several times per month 2003 26.3 26.3 49.9
Once per month 649 8.5 8.5 58.4
A few times 2390 31.4 31.4 89.8
Don't know 106 1.4 1.4 91.2
Never 673 8.8 8.8 100.0
Total 7619 100.0 100.0
Europe Valid Several times per day 22 4.1 4.1 4.1
Once per day 9 1.7 1.7 5.8
Several times per week 85 15.9 15.9 21.7
Once per week 32 6.0 6.0 27.7
Several times per month 116 21.7 21.7 49.4
Once per month 46 8.6 8.6 58.1
A few times 159 29.8 29.8 87.8
Don't know 7 1.3 1.3 89.1
Never 58 10.9 10.9 100.0
Total 534 100.0 100.0
Other Valid Several times per day 31 3.6 3.6 3.6
Once per day 18 2.1 2.1 5.6
Several times per week 102 11.7 11.7 17.4
Once per week 51 5.9 5.9 23.2
Several times per month 158 18.2 18.2 41.4
Once per month 58 6.7 6.7 48.1
A few times 333 38.3 38.3 86.4
Don't know 7 .8 .8 87.2
Never 111 12.8 12.8 100.0
Total 869 100.0 100.0

Shopping

Shopping
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Several times per day 4 3.2 3.2 3.2
Once per day 3 2.4 2.4 5.6
Several times per week 19 15.2 15.2 20.8
Once per week 9 7.2 7.2 28.0
Several times per month 22 17.6 17.6 45.6
Once per month 8 6.4 6.4 52.0
A few times 37 29.6 29.6 81.6
Don't know 4 3.2 3.2 84.8
Never 19 15.2 15.2 100.0
Total 125 100.0 100.0
Female Valid Several times per day 62 1.8 1.8 1.8
Once per day 56 1.6 1.6 3.4
Several times per week 398 11.5 11.5 14.9
Once per week 116 3.4 3.4 18.3
Several times per month 849 24.5 24.5 42.8
Once per month 279 8.1 8.1 50.8
A few times 1216 35.1 35.1 86.0
Don't know 56 1.6 1.6 87.6
Never 430 12.4 12.4 100.0
Total 3462 100.0 100.0
Male Valid Several times per day 200 3.6 3.6 3.6
Once per day 122 2.2 2.2 5.8
Several times per week 847 15.2 15.2 21.0
Once per week 347 6.2 6.2 27.3
Several times per month 1428 25.7 25.7 52.9
Once per month 474 8.5 8.5 61.5
A few times 1666 30.0 30.0 91.4
Don't know 64 1.2 1.2 92.6
Never 412 7.4 7.4 100.0
Total 5560 100.0 100.0

Shopping

Shopping
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Several times per day 6 4.6 4.6 4.6
Once per day 3 2.3 2.3 6.9
Several times per week 19 14.5 14.5 21.4
Once per week 9 6.9 6.9 28.2
Several times per month 22 16.8 16.8 45.0
Once per month 9 6.9 6.9 51.9
A few times 39 29.8 29.8 81.7
Don't know 4 3.1 3.1 84.7
Never 20 15.3 15.3 100.0
Total 131 100.0 100.0
11-20 Valid Several times per day 24 2.3 2.3 2.3
Once per day 25 2.4 2.4 4.8
Several times per week 88 8.5 8.5 13.3
Once per week 50 4.8 4.8 18.1
Several times per month 158 15.3 15.3 33.5
Once per month 91 8.8 8.8 42.3
A few times 328 31.8 31.8 74.1
Don't know 25 2.4 2.4 76.5
Never 242 23.5 23.5 100.0
Total 1031 100.0 100.0
21-25 Valid Several times per day 39 3.0 3.0 3.0
Once per day 22 1.7 1.7 4.6
Several times per week 158 12.0 12.0 16.6
Once per week 84 6.4 6.4 23.0
Several times per month 285 21.6 21.6 44.6
Once per month 124 9.4 9.4 54.1
A few times 436 33.1 33.1 87.2
Don't know 18 1.4 1.4 88.5
Never 151 11.5 11.5 100.0
Total 1317 100.0 100.0
26-50 Valid Several times per day 165 3.1 3.1 3.1
Once per day 110 2.1 2.1 5.2
Several times per week 830 15.8 15.8 21.1
Once per week 267 5.1 5.1 26.2
Several times per month 1454 27.7 27.7 53.9
Once per month 421 8.0 8.0 62.0
A few times 1608 30.7 30.7 92.7
Don't know 51 1.0 1.0 93.6
Never 334 6.4 6.4 100.0
Total 5240 100.0 100.0
50+ Valid Several times per day 32 2.2 2.2 2.2
Once per day 21 1.5 1.5 3.7
Several times per week 169 11.8 11.8 15.5
Once per week 62 4.3 4.3 19.9
Several times per month 380 26.6 26.6 46.5
Once per month 116 8.1 8.1 54.6
A few times 508 35.6 35.6 90.2
Don't know 26 1.8 1.8 92.0
Never 114 8.0 8.0 100.0
Total 1428 100.0 100.0

Shopping

Shopping
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Several times per day 4 3.2 3.2 3.2
Once per day 3 2.4 2.4 5.6
Several times per week 19 15.2 15.2 20.8
Once per week 9 7.2 7.2 28.0
Several times per month 22 17.6 17.6 45.6
Once per month 8 6.4 6.4 52.0
A few times 37 29.6 29.6 81.6
Don't know 4 3.2 3.2 84.8
Never 19 15.2 15.2 100.0
Total 125 100.0 100.0
<1 Year Valid Several times per day 27 1.8 1.8 1.8
Once per day 18 1.2 1.2 3.0
Several times per week 133 8.8 8.8 11.8
Once per week 54 3.6 3.6 15.3
Several times per month 285 18.8 18.8 34.2
Once per month 94 6.2 6.2 40.4
A few times 578 38.2 38.2 78.6
Don't know 26 1.7 1.7 80.3
Never 298 19.7 19.7 100.0
Total 1513 100.0 100.0
1-3 Years Valid Several times per day 84 2.1 2.1 2.1
Once per day 61 1.5 1.5 3.6
Several times per week 517 12.9 12.9 16.5
Once per week 175 4.4 4.4 20.9
Several times per month 1005 25.1 25.1 46.0
Once per month 338 8.4 8.4 54.4
A few times 1381 34.5 34.5 88.9
Don't know 55 1.4 1.4 90.3
Never 388 9.7 9.7 100.0
Total 4004 100.0 100.0
>4 Years Valid Several times per day 151 4.3 4.3 4.3
Once per day 99 2.8 2.8 7.1
Several times per week 595 17.0 17.0 24.1
Once per week 234 6.7 6.7 30.8
Several times per month 987 28.2 28.2 58.9
Once per month 321 9.2 9.2 68.1
A few times 923 26.3 26.3 94.4
Don't know 39 1.1 1.1 95.5
Never 156 4.5 4.5 100.0
Total 3505 100.0 100.0


Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280