GVU's Ninth WWW User Survey Graphs

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Effectiveness of PICS

To what extent do you believe that PICS labels are an effective way to rate content on the Internet?
Q3

Belief in PICS Effectiveness

Frequency Percent Valid Percent Cumulative Percent
Valid Very Effective 42 5.4 5.4 5.4
Somewhat Effective 258 32.9 32.9 38.3
Neither 219 27.9 27.9 66.2
Somewhat Ineffective 131 16.7 16.7 82.9
Very Ineffective 134 17.1 17.1 100.0
Total 784 100.0 100.0

Q3

Belief in PICS Effectiveness
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Very Effective 2 10.0 10.0 10.0
Somewhat Effective 8 40.0 40.0 50.0
Neither 5 25.0 25.0 75.0
Somewhat Ineffective 3 15.0 15.0 90.0
Very Ineffective 2 10.0 10.0 100.0
Total 20 100.0 100.0
USA Valid Very Effective 26 4.8 4.8 4.8
Somewhat Effective 180 33.3 33.3 38.1
Neither 158 29.3 29.3 67.4
Somewhat Ineffective 87 16.1 16.1 83.5
Very Ineffective 89 16.5 16.5 100.0
Total 540 100.0 100.0
Europe Valid Very Effective 9 8.0 8.0 8.0
Somewhat Effective 25 22.3 22.3 30.4
Neither 28 25.0 25.0 55.4
Somewhat Ineffective 24 21.4 21.4 76.8
Very Ineffective 26 23.2 23.2 100.0
Total 112 100.0 100.0
Other Valid Very Effective 5 4.5 4.5 4.5
Somewhat Effective 45 40.2 40.2 44.6
Neither 28 25.0 25.0 69.6
Somewhat Ineffective 17 15.2 15.2 84.8
Very Ineffective 17 15.2 15.2 100.0
Total 112 100.0 100.0

Q3

Belief in PICS Effectiveness
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Very Effective 2 10.0 10.0 10.0
Somewhat Effective 8 40.0 40.0 50.0
Neither 5 25.0 25.0 75.0
Somewhat Ineffective 3 15.0 15.0 90.0
Very Ineffective 2 10.0 10.0 100.0
Total 20 100.0 100.0
Female Valid Very Effective 4 2.9 2.9 2.9
Somewhat Effective 40 28.8 28.8 31.7
Neither 48 34.5 34.5 66.2
Somewhat Ineffective 27 19.4 19.4 85.6
Very Ineffective 20 14.4 14.4 100.0
Total 139 100.0 100.0
Male Valid Very Effective 36 5.8 5.8 5.8
Somewhat Effective 210 33.6 33.6 39.4
Neither 166 26.6 26.6 65.9
Somewhat Ineffective 101 16.2 16.2 82.1
Very Ineffective 112 17.9 17.9 100.0
Total 625 100.0 100.0

Q3

Belief in PICS Effectiveness
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Very Effective 2 10.0 10.0 10.0
Somewhat Effective 8 40.0 40.0 50.0
Neither 5 25.0 25.0 75.0
Somewhat Ineffective 3 15.0 15.0 90.0
Very Ineffective 2 10.0 10.0 100.0
Total 20 100.0 100.0
11-20 Valid Very Effective 4 4.0 4.0 4.0
Somewhat Effective 31 30.7 30.7 34.7
Neither 31 30.7 30.7 65.3
Somewhat Ineffective 14 13.9 13.9 79.2
Very Ineffective 21 20.8 20.8 100.0
Total 101 100.0 100.0
21-25 Valid Very Effective 10 5.9 5.9 5.9
Somewhat Effective 61 35.9 35.9 41.8
Neither 38 22.4 22.4 64.1
Somewhat Ineffective 33 19.4 19.4 83.5
Very Ineffective 28 16.5 16.5 100.0
Total 170 100.0 100.0
26-50 Valid Very Effective 24 5.3 5.3 5.3
Somewhat Effective 146 32.3 32.3 37.6
Neither 128 28.3 28.3 65.9
Somewhat Ineffective 79 17.5 17.5 83.4
Very Ineffective 75 16.6 16.6 100.0
Total 452 100.0 100.0
50+ Valid Very Effective 2 4.9 4.9 4.9
Somewhat Effective 12 29.3 29.3 34.1
Neither 17 41.5 41.5 75.6
Somewhat Ineffective 2 4.9 4.9 80.5
Very Ineffective 8 19.5 19.5 100.0
Total 41 100.0 100.0

Q3

Belief in PICS Effectiveness
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Very Effective 2 10.0 10.0 10.0
Somewhat Effective 8 40.0 40.0 50.0
Neither 5 25.0 25.0 75.0
Somewhat Ineffective 3 15.0 15.0 90.0
Very Ineffective 2 10.0 10.0 100.0
Total 20 100.0 100.0
<1 Year Valid Very Effective 1 5.6 5.6 5.6
Somewhat Effective 8 44.4 44.4 50.0
Neither 5 27.8 27.8 77.8
Somewhat Ineffective 2 11.1 11.1 88.9
Very Ineffective 2 11.1 11.1 100.0
Total 18 100.0 100.0
1-3 Years Valid Very Effective 3 1.5 1.5 1.5
Somewhat Effective 65 32.7 32.7 34.2
Neither 73 36.7 36.7 70.9
Somewhat Ineffective 37 18.6 18.6 89.4
Very Ineffective 21 10.6 10.6 100.0
Total 199 100.0 100.0
>4 Years Valid Very Effective 36 6.6 6.6 6.6
Somewhat Effective 177 32.4 32.4 38.9
Neither 136 24.9 24.9 63.8
Somewhat Ineffective 89 16.3 16.3 80.1
Very Ineffective 109 19.9 19.9 100.0
Total 547 100.0 100.0

Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280