Internet Shopping (Part 1) Questionnaire

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We are interested in knowing your general opinion of using the World Wide Web for shopping as compared to other means of shopping. This survey should take 10-12 minutes to complete. For each of the following items, please indicate your level of agreement:

Shopping over the World Wide Web would enhance my effectiveness at shopping.

It is easy for me to observe others shopping over the World Wide Web.

Shopping over the World Wide Web would require me to purchase equipment which would be beyond my financial means.

Shopping over the World Wide Web fits into my shopping style.

I would have no difficulty telling others about the results of shopping over the World Wide Web.

People who shop over the World Wide Web have a high profile.

Shopping over the World Wide Web would increase my shopping productivity.

I have had plenty of opportunity to see others shopping over the World Wide Web.

I am able to experiment with shopping over the World Wide Web as necessary.

I would have difficulty explaining why shopping over the World Wide Web may or may not be beneficial.

I would trust online vendors enough to feel safe shopping over the World Wide Web.

Learning to shop over the World Wide Web would be easy for me.

Shopping over the World Wide Web would be expensive since it would require me to pay for access to the Internet.

Before deciding whether to shop over the World Wide Web, I was able to properly try it out.

Shopping over the World Wide Web would be very risky.

Shopping over the World Wide Web would allow me to have better item selection in my shopping.

I could afford to buy the equipment needed to shop over the World Wide Web.

Shopping over the World Wide Web would improve my image with those around me.

I would trust an Internet service provider with transmitting personal information necessary for me to shop over the World Wide Web.

Shopping over the World Wide Web is not very visible.

Shopping over the World Wide Web would be completely compatible with my current situation.

Shopping over the World Wide Web would give me greater control over my shopping.

Shopping over the World Wide Web would be a safe way to shop.

Shopping over the World Wide Web would require a lot of mental effort.

I could afford to pay a monthly fee to an Internet service provider in order to shop over the World Wide Web.

Shopping over the World Wide Web would allow me to do my shopping more quickly.

People who shop over the World Wide Web have greater prestige than those who do not.

Shopping over the World Wide Web would be compatible with all aspects of the way I shop.

I believe I could communicate to others the consequences of shopping over the World Wide Web.

Shopping over the World Wide Web would improve my shopping abilities.

Overall, I believe that shopping over the World Wide Web would be easy to do.

Shopping over the World Wide Web would allow me to get better prices when shopping.

Shopping over the World Wide Web would be clear and understandable.

I’ve had a great deal of opportunity to try shopping over the World Wide Web.

We are interested in knowing your opinion of Web-based vendors compared to vendors in other forms of shopping. For each of the following items, please indicate your level of agreement:

It is easier to find a Web-based vendor that sells the item I wish to purchase.

I can quickly gather information about products and services I wish to purchase from Web-based vendors.

Web-based vendors deliver orders/services in a more timely manner.

It is easier to place orders with Web-based vendors.

Web-based vendors provide better customer service and after-sales support.

Placing an order for an item takes less time with Web-based vendors.

I can gather more information from Web-based vendors about an item I want to purchase.

Returns and refunds are easier with Web-based vendors.

Web-based vendors are better at providing me easy access to the opinions of experts about products I wish to purchase.

Paying for an item purchased is easier with Web-based vendors.

Web-based vendors are better at providing information about updates on products I’ve purchased.

It is easier to compare similar items between different Web-based vendors.

Web-based vendors are better at providing me easy access to the opinions of other consumers about products I wish to purchase.

It is more risky to make payment to Web-based vendors when purchasing an item.

I would prefer to gather purchase-related information through Web-based vendors.

It takes longer to receive the item purchased from Web-based vendors.

In the next section, we are interested in knowing about how you use the World Wide Web for online shopping. Specifically, we want to know how you use the Web


On average, how often do you casually browse the product or service offerings of Web-based vendors, but without an immediate intent to buy?

If you have not done this type of browsing, how likely is it that you will do this type of browsing in the next six months?

If you have done this type of browsing, how much do you think you will be doing this in the next six months compared to the previous six months?

If you have done this type of browsing, please indicate the products or services you have browsed for (please check all that apply): Have not done such browsing

Computer hardware Computer software/games Wine
Generic grocery items
(e.g. milk, eggs)		 Brand-name grocery items
(e.g. soft drinks, cigarettes)		 Recreational equipment
(e.g. skis, bikes)
Flowers Magazines/newspapers Books
Video/Movies Music CDs/Tapes/Albums Concerts/Plays
Travel Arrangements Home electronics/appliances Autos/Motorcycle
Precious metals Jewelry Investment Choices (e.g., stocks)
Stock market quotes Banking/Financial Services Insurance services
Legal services Clothing/Shoes Real estate

Please add any other products or services here.

On average, how often do you search for information from Web-based vendors about products or services you have an intention to buy at some point in the near future?

If you have not done this type of searching, how likely is it that you will do this type of searching in the next six months?

If you have done this type of searching, how much do you think you will be doing this in the next six months compared to the previous six months?

If you have done this type of searching, please indicate the products or services you have searched for (please check all that apply): Have not done such searching

Computer hardware Computer software/games Wine
Generic grocery items
(e.g. milk, eggs)		 Brand-name grocery items
(e.g. soft drinks, cigarettes)		 Recreational equipment
(e.g. skis, bikes)
Flowers Magazines/newspapers Books
Video/Movies Music CDs/Tapes/Albums Concerts/Plays
Travel Arrangements Home electronics/appliances Autos/Motorcycle
Precious metals Jewelry Investment Choices (e.g., stocks)
Stock market quotes Banking/Financial Services Insurance services
Legal services Clothing/Shoes Real estate

Please add any other products or services here.

On average, how often do you make online purchases from Web-based vendors?

If you have not done this type of purchasing, how likely is it that you will do this type of purchasing in the next six months?

If you have done this type of purchasing, how much do you think you will be doing this in the next six months compared to the previous six months?

If you have done this type of purchasing, please indicate the products or services you have purchased (please check all that apply): Have not done such purchasing

Computer hardware Computer software/games Wine
Generic grocery items
(e.g. milk, eggs)		 Brand-name grocery items
(e.g. soft drinks, cigarettes)		 Recreational equipment
(e.g. skis, bikes)
Flowers Magazines/newspapers Books
Video/Movies Music CDs/Tapes/Albums Concerts/Plays
Travel Arrangements Home electronics/appliances Autos/Motorcycle
Precious metals Jewelry Investment Choices (e.g., stocks)
Stock market quotes Banking/Financial Services Insurance services
Legal services Clothing/Shoes Real estate

Please add any other products or services here.

On average, how often do you communicate with Web-based vendors about products or services you have previously purchased?

If you have not done this type of communicating, how likely is it that you will do this type of communicating in the next six months?

If you have done this type of communicating, how much do you think you will be doing this in the next six months compared to the previous six months?

If you have done this type of communicating, for what type of products or services was this communication necessary (please check all that apply): Have not done such communicating

Computer hardware Computer software/games Wine
Generic grocery items
(e.g. milk, eggs)		 Brand-name grocery items
(e.g. soft drinks, cigarettes)		 Recreational equipment
(e.g. skis, bikes)
Flowers Magazines/newspapers Books
Video/Movies Music CDs/Tapes/Albums Concerts/Plays
Travel Arrangements Home electronics/appliances Autos/Motorcycle
Precious metals Jewelry Investment Choices (e.g., stocks)
Stock market quotes Banking/Financial Services Insurance services
Legal services Clothing/Shoes Real estate

Please add any other products or services here.

Which of the following categories best describes your primary occupation?
Please indicate the highest level of education completed.
Where are you located?
Please indicate your current household income in U.S. dollars
What is your age?
What is your gender?
How long have you been on the Internet (either using email, WWW, gopher, or ftp, etc.)?

Who pays for your Internet access?
(Please check all that apply.)
On average, how many hours a week do you use your World Wide Web browser?
hours/week

Please add any comments here.

This questionnaire was developed by:
Professors Sue Rhee and Fred Riggins of the DuPree School of Management at Georgia Tech