GVU's Tenth WWW User Survey Graphs

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Which is More Important


In general, which is more important to you: CONVENIENCE or PRIVACY?

Which is More Important

Which is More Important

Frequency Percent Valid Percent Cumulative Percent
Valid Convenience 333 22.5 22.5 22.5
Privacy 1149 77.5 77.5 100.0
Total 1482 100.0 100.0

Which is More Important

Which is More Important
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Convenience 3 12.5 12.5 12.5
Privacy 21 87.5 87.5 100.0
Total 24 100.0 100.0
USA Valid Convenience 260 21.3 21.3 21.3
Privacy 963 78.7 78.7 100.0
Total 1223 100.0 100.0
Europe Valid Convenience 43 33.6 33.6 33.6
Privacy 85 66.4 66.4 100.0
Total 128 100.0 100.0
Other Valid Convenience 27 25.2 25.2 25.2
Privacy 80 74.8 74.8 100.0
Total 107 100.0 100.0

Which is More Important

Which is More Important
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Convenience 3 12.5 12.5 12.5
Privacy 21 87.5 87.5 100.0
Total 24 100.0 100.0
Female Valid Convenience 79 17.3 17.3 17.3
Privacy 378 82.7 82.7 100.0
Total 457 100.0 100.0
Male Valid Convenience 251 25.1 25.1 25.1
Privacy 750 74.9 74.9 100.0
Total 1001 100.0 100.0

Which is More Important

Which is More Important
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Convenience 3 5.8 5.8 5.8
Privacy 49 94.2 94.2 100.0
Total 52 100.0 100.0
11-20 Valid Convenience 23 29.1 29.1 29.1
Privacy 56 70.9 70.9 100.0
Total 79 100.0 100.0
21-25 Valid Convenience 39 21.3 21.3 21.3
Privacy 144 78.7 78.7 100.0
Total 183 100.0 100.0
26-50 Valid Convenience 205 22.9 22.9 22.9
Privacy 690 77.1 77.1 100.0
Total 895 100.0 100.0
50+ Valid Convenience 63 23.1 23.1 23.1
Privacy 210 76.9 76.9 100.0
Total 273 100.0 100.0

Which is More Important

Which is More Important
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Convenience 3 12.5 12.5 12.5
Privacy 21 87.5 87.5 100.0
Total 24 100.0 100.0
<1 Year Valid Convenience 26 13.4 13.4 13.4
Privacy 168 86.6 86.6 100.0
Total 194 100.0 100.0
1-3 Years Valid Convenience 96 21.5 21.5 21.5
Privacy 350 78.5 78.5 100.0
Total 446 100.0 100.0
>4 Years Valid Convenience 208 25.4 25.4 25.4
Privacy 610 74.6 74.6 100.0
Total 818 100.0 100.0

Which is More Important

Which is More Important
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid Convenience 3 12.5 12.5 12.5
Privacy 21 87.5 87.5 100.0
Total 24 100.0 100.0
Novice Valid Convenience 28 14.0 14.0 14.0
Privacy 172 86.0 86.0 100.0
Total 200 100.0 100.0
Intermediate Valid Convenience 83 20.1 20.1 20.1
Privacy 329 79.9 79.9 100.0
Total 412 100.0 100.0
Experienced Valid Convenience 145 26.1 26.1 26.1
Privacy 411 73.9 73.9 100.0
Total 556 100.0 100.0
Expert Valid Convenience 74 25.5 25.5 25.5
Privacy 216 74.5 74.5 100.0
Total 290 100.0 100.0


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280