GVU's Tenth WWW User Survey Graphs

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Security a Factor in Online Business

Would security features be a factor at all in your choosing whether or not to do business with an Internet-based company?
Security a Factor in Online Business

Security a Factor in Online Business

Frequency Percent Valid Percent Cumulative Percent
Valid Not a factor 23 1.6 1.6 1.6
A small factor 197 13.3 13.3 14.8
A significant factor 658 44.4 44.4 59.2
A deciding factor 604 40.8 40.8 100.0
Total 1482 100.0 100.0

Security a Factor in Online Business

Security a Factor in Online Business
Location Frequency Percent Valid Percent Cumulative Percent
. Valid A small factor 3 12.5 12.5 12.5
A significant factor 9 37.5 37.5 50.0
A deciding factor 12 50.0 50.0 100.0
Total 24 100.0 100.0
USA Valid Not a factor 18 1.5 1.5 1.5
A small factor 159 13.0 13.0 14.5
A significant factor 542 44.3 44.3 58.8
A deciding factor 504 41.2 41.2 100.0
Total 1223 100.0 100.0
Europe Valid Not a factor 2 1.6 1.6 1.6
A small factor 25 19.5 19.5 21.1
A significant factor 57 44.5 44.5 65.6
A deciding factor 44 34.4 34.4 100.0
Total 128 100.0 100.0
Other Valid Not a factor 3 2.8 2.8 2.8
A small factor 10 9.3 9.3 12.1
A significant factor 50 46.7 46.7 58.9
A deciding factor 44 41.1 41.1 100.0
Total 107 100.0 100.0

Security a Factor in Online Business

Security a Factor in Online Business
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid A small factor 3 12.5 12.5 12.5
A significant factor 9 37.5 37.5 50.0
A deciding factor 12 50.0 50.0 100.0
Total 24 100.0 100.0
Female Valid Not a factor 6 1.3 1.3 1.3
A small factor 45 9.8 9.8 11.2
A significant factor 194 42.5 42.5 53.6
A deciding factor 212 46.4 46.4 100.0
Total 457 100.0 100.0
Male Valid Not a factor 17 1.7 1.7 1.7
A small factor 149 14.9 14.9 16.6
A significant factor 455 45.5 45.5 62.0
A deciding factor 380 38.0 38.0 100.0
Total 1001 100.0 100.0

Security a Factor in Online Business

Security a Factor in Online Business
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid A small factor 3 5.8 5.8 5.8
A significant factor 17 32.7 32.7 38.5
A deciding factor 32 61.5 61.5 100.0
Total 52 100.0 100.0
11-20 Valid Not a factor 2 2.5 2.5 2.5
A small factor 18 22.8 22.8 25.3
A significant factor 37 46.8 46.8 72.2
A deciding factor 22 27.8 27.8 100.0
Total 79 100.0 100.0
21-25 Valid Not a factor 3 1.6 1.6 1.6
A small factor 29 15.8 15.8 17.5
A significant factor 86 47.0 47.0 64.5
A deciding factor 65 35.5 35.5 100.0
Total 183 100.0 100.0
26-50 Valid Not a factor 12 1.3 1.3 1.3
A small factor 112 12.5 12.5 13.9
A significant factor 419 46.8 46.8 60.7
A deciding factor 352 39.3 39.3 100.0
Total 895 100.0 100.0
50+ Valid Not a factor 6 2.2 2.2 2.2
A small factor 35 12.8 12.8 15.0
A significant factor 99 36.3 36.3 51.3
A deciding factor 133 48.7 48.7 100.0
Total 273 100.0 100.0

Security a Factor in Online Business

Security a Factor in Online Business
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid A small factor 3 12.5 12.5 12.5
A significant factor 9 37.5 37.5 50.0
A deciding factor 12 50.0 50.0 100.0
Total 24 100.0 100.0
<1 Year Valid Not a factor 6 3.1 3.1 3.1
A small factor 20 10.3 10.3 13.4
A significant factor 77 39.7 39.7 53.1
A deciding factor 91 46.9 46.9 100.0
Total 194 100.0 100.0
1-3 Years Valid Not a factor 5 1.1 1.1 1.1
A small factor 45 10.1 10.1 11.2
A significant factor 204 45.7 45.7 57.0
A deciding factor 192 43.0 43.0 100.0
Total 446 100.0 100.0
>4 Years Valid Not a factor 12 1.5 1.5 1.5
A small factor 129 15.8 15.8 17.2
A significant factor 368 45.0 45.0 62.2
A deciding factor 309 37.8 37.8 100.0
Total 818 100.0 100.0

Security a Factor in Online Business

Security a Factor in Online Business
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid A small factor 3 12.5 12.5 12.5
A significant factor 9 37.5 37.5 50.0
A deciding factor 12 50.0 50.0 100.0
Total 24 100.0 100.0
Novice Valid Not a factor 8 4.0 4.0 4.0
A small factor 21 10.5 10.5 14.5
A significant factor 75 37.5 37.5 52.0
A deciding factor 96 48.0 48.0 100.0
Total 200 100.0 100.0
Intermediate Valid Not a factor 6 1.5 1.5 1.5
A small factor 38 9.2 9.2 10.7
A significant factor 187 45.4 45.4 56.1
A deciding factor 181 43.9 43.9 100.0
Total 412 100.0 100.0
Experienced Valid Not a factor 9 1.6 1.6 1.6
A small factor 82 14.7 14.7 16.4
A significant factor 265 47.7 47.7 64.0
A deciding factor 200 36.0 36.0 100.0
Total 556 100.0 100.0
Expert Valid A small factor 53 18.3 18.3 18.3
A significant factor 122 42.1 42.1 60.3
A deciding factor 115 39.7 39.7 100.0
Total 290 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280