GVU's Tenth WWW User Survey Graphs

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Terms and Conditions for Revealing Demographic Information


Please complete the following statement. I would give demographic information to a Web site ...
(Please check all that apply.)

Terms and Conditions for Revealing Demographic Information





Group G47  "Terms and Conditions"
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39          838     19.3     56.5
How it will be Used                      Q40         1084     24.9     73.1
In Exchange for Access to Site           Q41          345      7.9     23.3
Discount at Site's Store                 Q42          361      8.3     24.4
Some Value Added Service                 Q43          459     10.6     31.0
Aggregated Only                          Q45          831     19.1     56.1
Would Not Give                           Q46          130      3.0      8.8
Other                                    Q47          302      6.9     20.4
                                                  -------    -----    -----
                                 Total responses     4350    100.0    293.5

0 missing cases;  1,482 valid cases

Terms and Conditions for Revealing Demographic Information




X1:         .

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39           10     20.4     41.7
How it will be Used                      Q40           11     22.4     45.8
In Exchange for Access to Site           Q41            1      2.0      4.2
Discount at Site's Store                 Q42            5     10.2     20.8
Some Value Added Service                 Q43            2      4.1      8.3
Aggregated Only                          Q45            9     18.4     37.5
Would Not Give                           Q46            7     14.3     29.2
Other                                    Q47            4      8.2     16.7
                                                  -------    -----    -----
                                 Total responses       49    100.0    204.2

0 missing cases;  24 valid cases



X1:         1   USA

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39          678     19.1     55.4
How it will be Used                      Q40          895     25.2     73.2
In Exchange for Access to Site           Q41          273      7.7     22.3
Discount at Site's Store                 Q42          296      8.3     24.2
Some Value Added Service                 Q43          377     10.6     30.8
Aggregated Only                          Q45          669     18.8     54.7
Would Not Give                           Q46          108      3.0      8.8
Other                                    Q47          257      7.2     21.0
                                                  -------    -----    -----
                                 Total responses     3553    100.0    290.5

0 missing cases;  1,223 valid cases



X1:         2   Europe

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39           78     19.5     60.9
How it will be Used                      Q40           93     23.3     72.7
In Exchange for Access to Site           Q41           40     10.0     31.3
Discount at Site's Store                 Q42           34      8.5     26.6
Some Value Added Service                 Q43           44     11.0     34.4
Aggregated Only                          Q45           82     20.6     64.1
Would Not Give                           Q46            8      2.0      6.3
Other                                    Q47           20      5.0     15.6
                                                  -------    -----    -----
                                 Total responses      399    100.0    311.7

0 missing cases;  128 valid cases



X1:         3   Other

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39           72     20.6     67.3
How it will be Used                      Q40           85     24.4     79.4
In Exchange for Access to Site           Q41           31      8.9     29.0
Discount at Site's Store                 Q42           26      7.4     24.3
Some Value Added Service                 Q43           36     10.3     33.6
Aggregated Only                          Q45           71     20.3     66.4
Would Not Give                           Q46            7      2.0      6.5
Other                                    Q47           21      6.0     19.6
                                                  -------    -----    -----
                                 Total responses      349    100.0    326.2

0 missing cases;  107 valid cases

Terms and Conditions for Revealing Demographic Information




X4:       .

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39           10     20.4     41.7
How it will be Used                      Q40           11     22.4     45.8
In Exchange for Access to Site           Q41            1      2.0      4.2
Discount at Site's Store                 Q42            5     10.2     20.8
Some Value Added Service                 Q43            2      4.1      8.3
Aggregated Only                          Q45            9     18.4     37.5
Would Not Give                           Q46            7     14.3     29.2
Other                                    Q47            4      8.2     16.7
                                                  -------    -----    -----
                                 Total responses       49    100.0    204.2

0 missing cases;  24 valid cases



X4:      1.00   Female

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39          267     20.6     58.4
How it will be Used                      Q40          340     26.2     74.4
In Exchange for Access to Site           Q41           92      7.1     20.1
Discount at Site's Store                 Q42           86      6.6     18.8
Some Value Added Service                 Q43          134     10.3     29.3
Aggregated Only                          Q45          245     18.9     53.6
Would Not Give                           Q46           42      3.2      9.2
Other                                    Q47           91      7.0     19.9
                                                  -------    -----    -----
                                 Total responses     1297    100.0    283.8

0 missing cases;  457 valid cases



X4:      2.00   Male

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39          561     18.7     56.0
How it will be Used                      Q40          733     24.4     73.2
In Exchange for Access to Site           Q41          252      8.4     25.2
Discount at Site's Store                 Q42          270      9.0     27.0
Some Value Added Service                 Q43          323     10.8     32.3
Aggregated Only                          Q45          577     19.2     57.6
Would Not Give                           Q46           81      2.7      8.1
Other                                    Q47          207      6.9     20.7
                                                  -------    -----    -----
                                 Total responses     3004    100.0    300.1

0 missing cases;  1,001 valid cases

Terms and Conditions for Revealing Demographic Information




X2:         .

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39           19     17.9     36.5
How it will be Used                      Q40           24     22.6     46.2
In Exchange for Access to Site           Q41            3      2.8      5.8
Discount at Site's Store                 Q42            9      8.5     17.3
Some Value Added Service                 Q43            6      5.7     11.5
Aggregated Only                          Q45           22     20.8     42.3
Would Not Give                           Q46           13     12.3     25.0
Other                                    Q47           10      9.4     19.2
                                                  -------    -----    -----
                                 Total responses      106    100.0    203.8

0 missing cases;  52 valid cases



X2:         1   11-20

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39           48     19.2     60.8
How it will be Used                      Q40           57     22.8     72.2
In Exchange for Access to Site           Q41           24      9.6     30.4
Discount at Site's Store                 Q42           26     10.4     32.9
Some Value Added Service                 Q43           25     10.0     31.6
Aggregated Only                          Q45           45     18.0     57.0
Would Not Give                           Q46            5      2.0      6.3
Other                                    Q47           20      8.0     25.3
                                                  -------    -----    -----
                                 Total responses      250    100.0    316.5

0 missing cases;  79 valid cases



X2:         2   21-25

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39          114     19.6     62.3
How it will be Used                      Q40          137     23.5     74.9
In Exchange for Access to Site           Q41           49      8.4     26.8
Discount at Site's Store                 Q42           59     10.1     32.2
Some Value Added Service                 Q43           64     11.0     35.0
Aggregated Only                          Q45          112     19.2     61.2
Would Not Give                           Q46           14      2.4      7.7
Other                                    Q47           33      5.7     18.0
                                                  -------    -----    -----
                                 Total responses      582    100.0    318.0

0 missing cases;  183 valid cases



X2:         3   26-50

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39          509     19.0     56.9
How it will be Used                      Q40          669     25.0     74.7
In Exchange for Access to Site           Q41          215      8.0     24.0
Discount at Site's Store                 Q42          216      8.1     24.1
Some Value Added Service                 Q43          294     11.0     32.8
Aggregated Only                          Q45          516     19.3     57.7
Would Not Give                           Q46           74      2.8      8.3
Other                                    Q47          183      6.8     20.4
                                                  -------    -----    -----
                                 Total responses     2676    100.0    299.0

0 missing cases;  895 valid cases



X2:         4   50+

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39          148     20.1     54.2
How it will be Used                      Q40          197     26.8     72.2
In Exchange for Access to Site           Q41           54      7.3     19.8
Discount at Site's Store                 Q42           51      6.9     18.7
Some Value Added Service                 Q43           70      9.5     25.6
Aggregated Only                          Q45          136     18.5     49.8
Would Not Give                           Q46           24      3.3      8.8
Other                                    Q47           56      7.6     20.5
                                                  -------    -----    -----
                                 Total responses      736    100.0    269.6

0 missing cases;  273 valid cases

Terms and Conditions for Revealing Demographic Information




X3:         .

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39           10     20.4     41.7
How it will be Used                      Q40           11     22.4     45.8
In Exchange for Access to Site           Q41            1      2.0      4.2
Discount at Site's Store                 Q42            5     10.2     20.8
Some Value Added Service                 Q43            2      4.1      8.3
Aggregated Only                          Q45            9     18.4     37.5
Would Not Give                           Q46            7     14.3     29.2
Other                                    Q47            4      8.2     16.7
                                                  -------    -----    -----
                                 Total responses       49    100.0    204.2

0 missing cases;  24 valid cases



X3:         1   <1 Year

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39           97     20.7     50.0
How it will be Used                      Q40          125     26.7     64.4
In Exchange for Access to Site           Q41           32      6.8     16.5
Discount at Site's Store                 Q42           30      6.4     15.5
Some Value Added Service                 Q43           40      8.5     20.6
Aggregated Only                          Q45           79     16.8     40.7
Would Not Give                           Q46           22      4.7     11.3
Other                                    Q47           44      9.4     22.7
                                                  -------    -----    -----
                                 Total responses      469    100.0    241.8

0 missing cases;  194 valid cases



X3:         2   1-3 Years

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39          253     19.5     56.7
How it will be Used                      Q40          329     25.4     73.8
In Exchange for Access to Site           Q41          100      7.7     22.4
Discount at Site's Store                 Q42          104      8.0     23.3
Some Value Added Service                 Q43          140     10.8     31.4
Aggregated Only                          Q45          238     18.4     53.4
Would Not Give                           Q46           37      2.9      8.3
Other                                    Q47           95      7.3     21.3
                                                  -------    -----    -----
                                 Total responses     1296    100.0    290.6

0 missing cases;  446 valid cases



X3:         3   >4 Years

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39          478     18.8     58.4
How it will be Used                      Q40          619     24.4     75.7
In Exchange for Access to Site           Q41          212      8.4     25.9
Discount at Site's Store                 Q42          222      8.8     27.1
Some Value Added Service                 Q43          277     10.9     33.9
Aggregated Only                          Q45          505     19.9     61.7
Would Not Give                           Q46           64      2.5      7.8
Other                                    Q47          159      6.3     19.4
                                                  -------    -----    -----
                                 Total responses     2536    100.0    310.0

0 missing cases;  818 valid cases

Terms and Conditions for Revealing Demographic Information




X6:         .

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39           10     20.4     41.7
How it will be Used                      Q40           11     22.4     45.8
In Exchange for Access to Site           Q41            1      2.0      4.2
Discount at Site's Store                 Q42            5     10.2     20.8
Some Value Added Service                 Q43            2      4.1      8.3
Aggregated Only                          Q45            9     18.4     37.5
Would Not Give                           Q46            7     14.3     29.2
Other                                    Q47            4      8.2     16.7
                                                  -------    -----    -----
                                 Total responses       49    100.0    204.2

0 missing cases;  24 valid cases



X6:         1   Novice

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39           96     21.2     48.0
How it will be Used                      Q40          128     28.3     64.0
In Exchange for Access to Site           Q41           27      6.0     13.5
Discount at Site's Store                 Q42           19      4.2      9.5
Some Value Added Service                 Q43           33      7.3     16.5
Aggregated Only                          Q45           82     18.1     41.0
Would Not Give                           Q46           29      6.4     14.5
Other                                    Q47           39      8.6     19.5
                                                  -------    -----    -----
                                 Total responses      453    100.0    226.5

0 missing cases;  200 valid cases



X6:         2   Intermediate

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39          220     19.5     53.4
How it will be Used                      Q40          283     25.1     68.7
In Exchange for Access to Site           Q41           82      7.3     19.9
Discount at Site's Store                 Q42           91      8.1     22.1
Some Value Added Service                 Q43          116     10.3     28.2
Aggregated Only                          Q45          216     19.1     52.4
Would Not Give                           Q46           38      3.4      9.2
Other                                    Q47           83      7.4     20.1
                                                  -------    -----    -----
                                 Total responses     1129    100.0    274.0

0 missing cases;  412 valid cases



X6:         3   Experienced

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39          327     19.2     58.8
How it will be Used                      Q40          432     25.4     77.7
In Exchange for Access to Site           Q41          134      7.9     24.1
Discount at Site's Store                 Q42          137      8.1     24.6
Some Value Added Service                 Q43          176     10.4     31.7
Aggregated Only                          Q45          335     19.7     60.3
Would Not Give                           Q46           40      2.4      7.2
Other                                    Q47          118      6.9     21.2
                                                  -------    -----    -----
                                 Total responses     1699    100.0    305.6

0 missing cases;  556 valid cases



X6:         4   Expert

Group G47  Terms and Conditions
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

What's Being Collected                   Q39          185     18.1     63.8
How it will be Used                      Q40          230     22.5     79.3
In Exchange for Access to Site           Q41          101      9.9     34.8
Discount at Site's Store                 Q42          109     10.7     37.6
Some Value Added Service                 Q43          132     12.9     45.5
Aggregated Only                          Q45          189     18.5     65.2
Would Not Give                           Q46           16      1.6      5.5
Other                                    Q47           58      5.7     20.0
                                                  -------    -----    -----
                                 Total responses     1020    100.0    351.7

0 missing cases;  290 valid cases


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280