GVU's Tenth WWW User Survey Graphs

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Information about Users Improves Marketing of Site

Web sites need information about their users to market their site to advertisers.


Information about Users Improves Marketing of Site

Information about Users Improves Marketing of Site

Frequency Percent Valid Percent Cumulative Percent
Valid Agree Strongly 159 10.7 10.7 10.7
Agree Somewhat 663 44.7 44.7 55.5
Neither Agree or Disagree 203 13.7 13.7 69.2
Disagree Somewhat 212 14.3 14.3 83.5
Disagree Strongly 211 14.2 14.2 97.7
No Opinion 34 2.3 2.3 100.0
Total 1482 100.0 100.0

Information about Users Improves Marketing of Site

Information about Users Improves Marketing of Site
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Agree Strongly 3 12.5 12.5 12.5
Agree Somewhat 10 41.7 41.7 54.2
Neither Agree or Disagree 2 8.3 8.3 62.5
Disagree Somewhat 2 8.3 8.3 70.8
Disagree Strongly 5 20.8 20.8 91.7
No Opinion 2 8.3 8.3 100.0
Total 24 100.0 100.0
USA Valid Agree Strongly 125 10.2 10.2 10.2
Agree Somewhat 542 44.3 44.3 54.5
Neither Agree or Disagree 175 14.3 14.3 68.8
Disagree Somewhat 176 14.4 14.4 83.2
Disagree Strongly 176 14.4 14.4 97.6
No Opinion 29 2.4 2.4 100.0
Total 1223 100.0 100.0
Europe Valid Agree Strongly 18 14.1 14.1 14.1
Agree Somewhat 63 49.2 49.2 63.3
Neither Agree or Disagree 12 9.4 9.4 72.7
Disagree Somewhat 16 12.5 12.5 85.2
Disagree Strongly 17 13.3 13.3 98.4
No Opinion 2 1.6 1.6 100.0
Total 128 100.0 100.0
Other Valid Agree Strongly 13 12.1 12.1 12.1
Agree Somewhat 48 44.9 44.9 57.0
Neither Agree or Disagree 14 13.1 13.1 70.1
Disagree Somewhat 18 16.8 16.8 86.9
Disagree Strongly 13 12.1 12.1 99.1
No Opinion 1 .9 .9 100.0
Total 107 100.0 100.0

Information about Users Improves Marketing of Site

Information about Users Improves Marketing of Site
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Agree Strongly 3 12.5 12.5 12.5
Agree Somewhat 10 41.7 41.7 54.2
Neither Agree or Disagree 2 8.3 8.3 62.5
Disagree Somewhat 2 8.3 8.3 70.8
Disagree Strongly 5 20.8 20.8 91.7
No Opinion 2 8.3 8.3 100.0
Total 24 100.0 100.0
Female Valid Agree Strongly 33 7.2 7.2 7.2
Agree Somewhat 184 40.3 40.3 47.5
Neither Agree or Disagree 63 13.8 13.8 61.3
Disagree Somewhat 86 18.8 18.8 80.1
Disagree Strongly 72 15.8 15.8 95.8
No Opinion 19 4.2 4.2 100.0
Total 457 100.0 100.0
Male Valid Agree Strongly 123 12.3 12.3 12.3
Agree Somewhat 469 46.9 46.9 59.1
Neither Agree or Disagree 138 13.8 13.8 72.9
Disagree Somewhat 124 12.4 12.4 85.3
Disagree Strongly 134 13.4 13.4 98.7
No Opinion 13 1.3 1.3 100.0
Total 1001 100.0 100.0

Information about Users Improves Marketing of Site

Information about Users Improves Marketing of Site
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Agree Strongly 4 7.7 7.7 7.7
Agree Somewhat 13 25.0 25.0 32.7
Neither Agree or Disagree 6 11.5 11.5 44.2
Disagree Somewhat 7 13.5 13.5 57.7
Disagree Strongly 19 36.5 36.5 94.2
No Opinion 3 5.8 5.8 100.0
Total 52 100.0 100.0
11-20 Valid Agree Strongly 10 12.7 12.7 12.7
Agree Somewhat 28 35.4 35.4 48.1
Neither Agree or Disagree 13 16.5 16.5 64.6
Disagree Somewhat 11 13.9 13.9 78.5
Disagree Strongly 14 17.7 17.7 96.2
No Opinion 3 3.8 3.8 100.0
Total 79 100.0 100.0
21-25 Valid Agree Strongly 23 12.6 12.6 12.6
Agree Somewhat 83 45.4 45.4 57.9
Neither Agree or Disagree 23 12.6 12.6 70.5
Disagree Somewhat 34 18.6 18.6 89.1
Disagree Strongly 18 9.8 9.8 98.9
No Opinion 2 1.1 1.1 100.0
Total 183 100.0 100.0
26-50 Valid Agree Strongly 94 10.5 10.5 10.5
Agree Somewhat 423 47.3 47.3 57.8
Neither Agree or Disagree 114 12.7 12.7 70.5
Disagree Somewhat 129 14.4 14.4 84.9
Disagree Strongly 116 13.0 13.0 97.9
No Opinion 19 2.1 2.1 100.0
Total 895 100.0 100.0
50+ Valid Agree Strongly 28 10.3 10.3 10.3
Agree Somewhat 116 42.5 42.5 52.7
Neither Agree or Disagree 47 17.2 17.2 70.0
Disagree Somewhat 31 11.4 11.4 81.3
Disagree Strongly 44 16.1 16.1 97.4
No Opinion 7 2.6 2.6 100.0
Total 273 100.0 100.0

Information about Users Improves Marketing of Site

Information about Users Improves Marketing of Site
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Agree Strongly 3 12.5 12.5 12.5
Agree Somewhat 10 41.7 41.7 54.2
Neither Agree or Disagree 2 8.3 8.3 62.5
Disagree Somewhat 2 8.3 8.3 70.8
Disagree Strongly 5 20.8 20.8 91.7
No Opinion 2 8.3 8.3 100.0
Total 24 100.0 100.0
<1 Year Valid Agree Strongly 14 7.2 7.2 7.2
Agree Somewhat 78 40.2 40.2 47.4
Neither Agree or Disagree 27 13.9 13.9 61.3
Disagree Somewhat 29 14.9 14.9 76.3
Disagree Strongly 32 16.5 16.5 92.8
No Opinion 14 7.2 7.2 100.0
Total 194 100.0 100.0
1-3 Years Valid Agree Strongly 54 12.1 12.1 12.1
Agree Somewhat 198 44.4 44.4 56.5
Neither Agree or Disagree 61 13.7 13.7 70.2
Disagree Somewhat 67 15.0 15.0 85.2
Disagree Strongly 56 12.6 12.6 97.8
No Opinion 10 2.2 2.2 100.0
Total 446 100.0 100.0
>4 Years Valid Agree Strongly 88 10.8 10.8 10.8
Agree Somewhat 377 46.1 46.1 56.8
Neither Agree or Disagree 113 13.8 13.8 70.7
Disagree Somewhat 114 13.9 13.9 84.6
Disagree Strongly 118 14.4 14.4 99.0
No Opinion 8 1.0 1.0 100.0
Total 818 100.0 100.0

Information about Users Improves Marketing of Site

Information about Users Improves Marketing of Site
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid Agree Strongly 3 12.5 12.5 12.5
Agree Somewhat 10 41.7 41.7 54.2
Neither Agree or Disagree 2 8.3 8.3 62.5
Disagree Somewhat 2 8.3 8.3 70.8
Disagree Strongly 5 20.8 20.8 91.7
No Opinion 2 8.3 8.3 100.0
Total 24 100.0 100.0
Novice Valid Agree Strongly 22 11.0 11.0 11.0
Agree Somewhat 65 32.5 32.5 43.5
Neither Agree or Disagree 32 16.0 16.0 59.5
Disagree Somewhat 32 16.0 16.0 75.5
Disagree Strongly 34 17.0 17.0 92.5
No Opinion 15 7.5 7.5 100.0
Total 200 100.0 100.0
Intermediate Valid Agree Strongly 38 9.2 9.2 9.2
Agree Somewhat 171 41.5 41.5 50.7
Neither Agree or Disagree 58 14.1 14.1 64.8
Disagree Somewhat 67 16.3 16.3 81.1
Disagree Strongly 66 16.0 16.0 97.1
No Opinion 12 2.9 2.9 100.0
Total 412 100.0 100.0
Experienced Valid Agree Strongly 56 10.1 10.1 10.1
Agree Somewhat 277 49.8 49.8 59.9
Neither Agree or Disagree 74 13.3 13.3 73.2
Disagree Somewhat 73 13.1 13.1 86.3
Disagree Strongly 71 12.8 12.8 99.1
No Opinion 5 .9 .9 100.0
Total 556 100.0 100.0
Expert Valid Agree Strongly 40 13.8 13.8 13.8
Agree Somewhat 140 48.3 48.3 62.1
Neither Agree or Disagree 37 12.8 12.8 74.8
Disagree Somewhat 38 13.1 13.1 87.9
Disagree Strongly 35 12.1 12.1 100.0
Total 290 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280