GVU's Tenth WWW User Survey Graphs

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Time Spent Searching

On average, how many minutes do you spend searching before you find the first piece of useful product/service information?
Time Spent Searching

Time Spent Searching

Frequency Percent Valid Percent Cumulative Percent
Valid <5 min 155 31.8 31.8 31.8
5-10 min 175 35.9 35.9 67.6
10-20 min 89 18.2 18.2 85.9
20-30 min 21 4.3 4.3 90.2
30-60 min 16 3.3 3.3 93.4
>60 min 11 2.3 2.3 95.7
Don't know 19 3.9 3.9 99.6
Not Applicable 2 .4 .4 100.0
Total 488 100.0 100.0

Time Spent Searching

Time Spent Searching
Location Frequency Percent Valid Percent Cumulative Percent
. Valid <5 min 2 40.0 40.0 40.0
10-20 min 1 20.0 20.0 60.0
30-60 min 1 20.0 20.0 80.0
>60 min 1 20.0 20.0 100.0
Total 5 100.0 100.0
USA Valid <5 min 130 31.1 31.1 31.1
5-10 min 152 36.4 36.4 67.5
10-20 min 75 17.9 17.9 85.4
20-30 min 21 5.0 5.0 90.4
30-60 min 13 3.1 3.1 93.5
>60 min 8 1.9 1.9 95.5
Don't know 17 4.1 4.1 99.5
Not Applicable 2 .5 .5 100.0
Total 418 100.0 100.0
Europe Valid <5 min 14 35.9 35.9 35.9
5-10 min 15 38.5 38.5 74.4
10-20 min 7 17.9 17.9 92.3
30-60 min 1 2.6 2.6 94.9
>60 min 1 2.6 2.6 97.4
Don't know 1 2.6 2.6 100.0
Total 39 100.0 100.0
Other Valid <5 min 9 34.6 34.6 34.6
5-10 min 8 30.8 30.8 65.4
10-20 min 6 23.1 23.1 88.5
30-60 min 1 3.8 3.8 92.3
>60 min 1 3.8 3.8 96.2
Don't know 1 3.8 3.8 100.0
Total 26 100.0 100.0

Time Spent Searching

Time Spent Searching
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid <5 min 2 40.0 40.0 40.0
10-20 min 1 20.0 20.0 60.0
30-60 min 1 20.0 20.0 80.0
>60 min 1 20.0 20.0 100.0
Total 5 100.0 100.0
Female Valid <5 min 55 31.6 31.6 31.6
5-10 min 60 34.5 34.5 66.1
10-20 min 31 17.8 17.8 83.9
20-30 min 9 5.2 5.2 89.1
30-60 min 5 2.9 2.9 92.0
>60 min 2 1.1 1.1 93.1
Don't know 11 6.3 6.3 99.4
Not Applicable 1 .6 .6 100.0
Total 174 100.0 100.0
Male Valid <5 min 98 31.7 31.7 31.7
5-10 min 115 37.2 37.2 68.9
10-20 min 57 18.4 18.4 87.4
20-30 min 12 3.9 3.9 91.3
30-60 min 10 3.2 3.2 94.5
>60 min 8 2.6 2.6 97.1
Don't know 8 2.6 2.6 99.7
Not Applicable 1 .3 .3 100.0
Total 309 100.0 100.0

Time Spent Searching

Time Spent Searching
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid <5 min 3 33.3 33.3 33.3
5-10 min 3 33.3 33.3 66.7
10-20 min 1 11.1 11.1 77.8
30-60 min 1 11.1 11.1 88.9
>60 min 1 11.1 11.1 100.0
Total 9 100.0 100.0
11-20 Valid <5 min 7 33.3 33.3 33.3
5-10 min 10 47.6 47.6 81.0
10-20 min 2 9.5 9.5 90.5
20-30 min 1 4.8 4.8 95.2
>60 min 1 4.8 4.8 100.0
Total 21 100.0 100.0
21-25 Valid <5 min 23 38.3 38.3 38.3
5-10 min 17 28.3 28.3 66.7
10-20 min 13 21.7 21.7 88.3
20-30 min 4 6.7 6.7 95.0
30-60 min 1 1.7 1.7 96.7
>60 min 1 1.7 1.7 98.3
Don't know 1 1.7 1.7 100.0
Total 60 100.0 100.0
26-50 Valid <5 min 97 30.6 30.6 30.6
5-10 min 120 37.9 37.9 68.5
10-20 min 54 17.0 17.0 85.5
20-30 min 13 4.1 4.1 89.6
30-60 min 12 3.8 3.8 93.4
>60 min 6 1.9 1.9 95.3
Don't know 14 4.4 4.4 99.7
Not Applicable 1 .3 .3 100.0
Total 317 100.0 100.0
50+ Valid <5 min 25 30.9 30.9 30.9
5-10 min 25 30.9 30.9 61.7
10-20 min 19 23.5 23.5 85.2
20-30 min 3 3.7 3.7 88.9
30-60 min 2 2.5 2.5 91.4
>60 min 2 2.5 2.5 93.8
Don't know 4 4.9 4.9 98.8
Not Applicable 1 1.2 1.2 100.0
Total 81 100.0 100.0

Time Spent Searching

Time Spent Searching
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid <5 min 2 40.0 40.0 40.0
10-20 min 1 20.0 20.0 60.0
30-60 min 1 20.0 20.0 80.0
>60 min 1 20.0 20.0 100.0
Total 5 100.0 100.0
<1 Year Valid <5 min 3 7.5 7.5 7.5
5-10 min 16 40.0 40.0 47.5
10-20 min 10 25.0 25.0 72.5
20-30 min 5 12.5 12.5 85.0
30-60 min 1 2.5 2.5 87.5
Don't know 4 10.0 10.0 97.5
Not Applicable 1 2.5 2.5 100.0
Total 40 100.0 100.0
1-3 Years Valid <5 min 41 26.6 26.6 26.6
5-10 min 62 40.3 40.3 66.9
10-20 min 30 19.5 19.5 86.4
20-30 min 3 1.9 1.9 88.3
30-60 min 7 4.5 4.5 92.9
>60 min 3 1.9 1.9 94.8
Don't know 7 4.5 4.5 99.4
Not Applicable 1 .6 .6 100.0
Total 154 100.0 100.0
>4 Years Valid <5 min 109 37.7 37.7 37.7
5-10 min 97 33.6 33.6 71.3
10-20 min 48 16.6 16.6 87.9
20-30 min 13 4.5 4.5 92.4
30-60 min 7 2.4 2.4 94.8
>60 min 7 2.4 2.4 97.2
Don't know 8 2.8 2.8 100.0
Total 289 100.0 100.0

Time Spent Searching

Time Spent Searching
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid <5 min 2 40.0 40.0 40.0
10-20 min 1 20.0 20.0 60.0
30-60 min 1 20.0 20.0 80.0
>60 min 1 20.0 20.0 100.0
Total 5 100.0 100.0
Novice Valid <5 min 3 7.5 7.5 7.5
5-10 min 15 37.5 37.5 45.0
10-20 min 6 15.0 15.0 60.0
20-30 min 5 12.5 12.5 72.5
30-60 min 1 2.5 2.5 75.0
>60 min 1 2.5 2.5 77.5
Don't know 7 17.5 17.5 95.0
Not Applicable 2 5.0 5.0 100.0
Total 40 100.0 100.0
Intermediate Valid <5 min 29 22.5 22.5 22.5
5-10 min 58 45.0 45.0 67.4
10-20 min 25 19.4 19.4 86.8
20-30 min 4 3.1 3.1 89.9
30-60 min 5 3.9 3.9 93.8
>60 min 4 3.1 3.1 96.9
Don't know 4 3.1 3.1 100.0
Total 129 100.0 100.0
Experienced Valid <5 min 79 36.9 36.9 36.9
5-10 min 72 33.6 33.6 70.6
10-20 min 38 17.8 17.8 88.3
20-30 min 9 4.2 4.2 92.5
30-60 min 8 3.7 3.7 96.3
>60 min 2 .9 .9 97.2
Don't know 6 2.8 2.8 100.0
Total 214 100.0 100.0
Expert Valid <5 min 42 42.0 42.0 42.0
5-10 min 30 30.0 30.0 72.0
10-20 min 19 19.0 19.0 91.0
20-30 min 3 3.0 3.0 94.0
30-60 min 1 1.0 1.0 95.0
>60 min 3 3.0 3.0 98.0
Don't know 2 2.0 2.0 100.0
Total 100 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280