GVU's Tenth WWW User Survey Graphs

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Dissatisfying Experiences


Have you had a dissatisfying experience with a web site (that provides product/service information) that caused you to leave the site and look at another vendor's web site instead? If so, what were the reasons?
(Please check all that apply.)

Dissatisfying Experiences





Group G184  "Dissatisfying Experiences"
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208          79      5.6     16.2
Yes, Confusing Site                      Q209         288     20.5     59.0
Yes, Poor page design                    Q210         185     13.2     37.9
Yes, Obnoxious Site                      Q211         151     10.8     30.9
Yes, Download too slow                   Q212         271     19.3     55.5
Yes, Couldn't find                       Q213         326     23.2     66.8
Yes, Other Reasons                       Q214         103      7.3     21.1
                                                  -------    -----    -----
                                 Total responses     1403    100.0    287.5

0 missing cases;  488 valid cases

Dissatisfying Experiences




X1:         .

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208           2     22.2     40.0
Yes, Confusing Site                      Q209           1     11.1     20.0
Yes, Poor page design                    Q210           1     11.1     20.0
Yes, Obnoxious Site                      Q211           1     11.1     20.0
Yes, Download too slow                   Q212           3     33.3     60.0
Yes, Couldn't find                       Q213           1     11.1     20.0
                                                  -------    -----    -----
                                 Total responses        9    100.0    180.0

0 missing cases;  5 valid cases



X1:         1   USA

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208          70      5.9     16.7
Yes, Confusing Site                      Q209         251     21.0     60.0
Yes, Poor page design                    Q210         158     13.2     37.8
Yes, Obnoxious Site                      Q211         128     10.7     30.6
Yes, Download too slow                   Q212         226     18.9     54.1
Yes, Couldn't find                       Q213         274     22.9     65.6
Yes, Other Reasons                       Q214          88      7.4     21.1
                                                  -------    -----    -----
                                 Total responses     1195    100.0    285.9

0 missing cases;  418 valid cases



X1:         2   Europe

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208           4      3.4     10.3
Yes, Confusing Site                      Q209          22     18.8     56.4
Yes, Poor page design                    Q210          14     12.0     35.9
Yes, Obnoxious Site                      Q211          11      9.4     28.2
Yes, Download too slow                   Q212          25     21.4     64.1
Yes, Couldn't find                       Q213          31     26.5     79.5
Yes, Other Reasons                       Q214          10      8.5     25.6
                                                  -------    -----    -----
                                 Total responses      117    100.0    300.0

0 missing cases;  39 valid cases



X1:         3   Other

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208           3      3.7     11.5
Yes, Confusing Site                      Q209          14     17.1     53.8
Yes, Poor page design                    Q210          12     14.6     46.2
Yes, Obnoxious Site                      Q211          11     13.4     42.3
Yes, Download too slow                   Q212          17     20.7     65.4
Yes, Couldn't find                       Q213          20     24.4     76.9
Yes, Other Reasons                       Q214           5      6.1     19.2
                                                  -------    -----    -----
                                 Total responses       82    100.0    315.4

0 missing cases;  26 valid cases

Dissatisfying Experiences




X4:       .

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208           2     22.2     40.0
Yes, Confusing Site                      Q209           1     11.1     20.0
Yes, Poor page design                    Q210           1     11.1     20.0
Yes, Obnoxious Site                      Q211           1     11.1     20.0
Yes, Download too slow                   Q212           3     33.3     60.0
Yes, Couldn't find                       Q213           1     11.1     20.0
                                                  -------    -----    -----
                                 Total responses        9    100.0    180.0

0 missing cases;  5 valid cases



X4:      1.00   Female

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208          33      7.3     19.0
Yes, Confusing Site                      Q209          90     19.9     51.7
Yes, Poor page design                    Q210          56     12.4     32.2
Yes, Obnoxious Site                      Q211          50     11.0     28.7
Yes, Download too slow                   Q212          88     19.4     50.6
Yes, Couldn't find                       Q213         106     23.4     60.9
Yes, Other Reasons                       Q214          30      6.6     17.2
                                                  -------    -----    -----
                                 Total responses      453    100.0    260.3

0 missing cases;  174 valid cases



X4:      2.00   Male

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208          44      4.7     14.2
Yes, Confusing Site                      Q209         197     20.9     63.8
Yes, Poor page design                    Q210         128     13.6     41.4
Yes, Obnoxious Site                      Q211         100     10.6     32.4
Yes, Download too slow                   Q212         180     19.1     58.3
Yes, Couldn't find                       Q213         219     23.3     70.9
Yes, Other Reasons                       Q214          73      7.8     23.6
                                                  -------    -----    -----
                                 Total responses      941    100.0    304.5

0 missing cases;  309 valid cases

Dissatisfying Experiences




X2:         .

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208           3     14.3     33.3
Yes, Confusing Site                      Q209           4     19.0     44.4
Yes, Poor page design                    Q210           3     14.3     33.3
Yes, Obnoxious Site                      Q211           2      9.5     22.2
Yes, Download too slow                   Q212           5     23.8     55.6
Yes, Couldn't find                       Q213           3     14.3     33.3
Yes, Other Reasons                       Q214           1      4.8     11.1
                                                  -------    -----    -----
                                 Total responses       21    100.0    233.3

0 missing cases;  9 valid cases



X2:         1   11-20

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208           3      4.5     14.3
Yes, Confusing Site                      Q209          15     22.7     71.4
Yes, Poor page design                    Q210           8     12.1     38.1
Yes, Obnoxious Site                      Q211          10     15.2     47.6
Yes, Download too slow                   Q212          11     16.7     52.4
Yes, Couldn't find                       Q213          15     22.7     71.4
Yes, Other Reasons                       Q214           4      6.1     19.0
                                                  -------    -----    -----
                                 Total responses       66    100.0    314.3

0 missing cases;  21 valid cases



X2:         2   21-25

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208          12      6.3     20.0
Yes, Confusing Site                      Q209          37     19.4     61.7
Yes, Poor page design                    Q210          30     15.7     50.0
Yes, Obnoxious Site                      Q211          24     12.6     40.0
Yes, Download too slow                   Q212          28     14.7     46.7
Yes, Couldn't find                       Q213          44     23.0     73.3
Yes, Other Reasons                       Q214          16      8.4     26.7
                                                  -------    -----    -----
                                 Total responses      191    100.0    318.3

0 missing cases;  60 valid cases



X2:         3   26-50

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208          41      4.4     12.9
Yes, Confusing Site                      Q209         194     20.9     61.2
Yes, Poor page design                    Q210         119     12.8     37.5
Yes, Obnoxious Site                      Q211         101     10.9     31.9
Yes, Download too slow                   Q212         186     20.0     58.7
Yes, Couldn't find                       Q213         220     23.7     69.4
Yes, Other Reasons                       Q214          67      7.2     21.1
                                                  -------    -----    -----
                                 Total responses      928    100.0    292.7

0 missing cases;  317 valid cases



X2:         4   50+

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208          20     10.2     24.7
Yes, Confusing Site                      Q209          38     19.3     46.9
Yes, Poor page design                    Q210          25     12.7     30.9
Yes, Obnoxious Site                      Q211          14      7.1     17.3
Yes, Download too slow                   Q212          41     20.8     50.6
Yes, Couldn't find                       Q213          44     22.3     54.3
Yes, Other Reasons                       Q214          15      7.6     18.5
                                                  -------    -----    -----
                                 Total responses      197    100.0    243.2

0 missing cases;  81 valid cases

Dissatisfying Experiences




X3:         .

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208           2     22.2     40.0
Yes, Confusing Site                      Q209           1     11.1     20.0
Yes, Poor page design                    Q210           1     11.1     20.0
Yes, Obnoxious Site                      Q211           1     11.1     20.0
Yes, Download too slow                   Q212           3     33.3     60.0
Yes, Couldn't find                       Q213           1     11.1     20.0
                                                  -------    -----    -----
                                 Total responses        9    100.0    180.0

0 missing cases;  5 valid cases



X3:         1   <1 Year

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208           7      6.8     17.5
Yes, Confusing Site                      Q209          19     18.4     47.5
Yes, Poor page design                    Q210          11     10.7     27.5
Yes, Obnoxious Site                      Q211           9      8.7     22.5
Yes, Download too slow                   Q212          23     22.3     57.5
Yes, Couldn't find                       Q213          29     28.2     72.5
Yes, Other Reasons                       Q214           5      4.9     12.5
                                                  -------    -----    -----
                                 Total responses      103    100.0    257.5

0 missing cases;  40 valid cases



X3:         2   1-3 Years

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208          34      8.6     22.1
Yes, Confusing Site                      Q209          81     20.6     52.6
Yes, Poor page design                    Q210          47     11.9     30.5
Yes, Obnoxious Site                      Q211          34      8.6     22.1
Yes, Download too slow                   Q212          78     19.8     50.6
Yes, Couldn't find                       Q213          90     22.8     58.4
Yes, Other Reasons                       Q214          30      7.6     19.5
                                                  -------    -----    -----
                                 Total responses      394    100.0    255.8

0 missing cases;  154 valid cases



X3:         3   >4 Years

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208          36      4.0     12.5
Yes, Confusing Site                      Q209         187     20.8     64.7
Yes, Poor page design                    Q210         126     14.0     43.6
Yes, Obnoxious Site                      Q211         107     11.9     37.0
Yes, Download too slow                   Q212         167     18.6     57.8
Yes, Couldn't find                       Q213         206     23.0     71.3
Yes, Other Reasons                       Q214          68      7.6     23.5
                                                  -------    -----    -----
                                 Total responses      897    100.0    310.4

0 missing cases;  289 valid cases

Dissatisfying Experiences




X6:         .

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208           2     22.2     40.0
Yes, Confusing Site                      Q209           1     11.1     20.0
Yes, Poor page design                    Q210           1     11.1     20.0
Yes, Obnoxious Site                      Q211           1     11.1     20.0
Yes, Download too slow                   Q212           3     33.3     60.0
Yes, Couldn't find                       Q213           1     11.1     20.0
                                                  -------    -----    -----
                                 Total responses        9    100.0    180.0

0 missing cases;  5 valid cases



X6:         1   Novice

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208          10     12.0     25.0
Yes, Confusing Site                      Q209          16     19.3     40.0
Yes, Poor page design                    Q210           7      8.4     17.5
Yes, Obnoxious Site                      Q211           3      3.6      7.5
Yes, Download too slow                   Q212          21     25.3     52.5
Yes, Couldn't find                       Q213          21     25.3     52.5
Yes, Other Reasons                       Q214           5      6.0     12.5
                                                  -------    -----    -----
                                 Total responses       83    100.0    207.5

0 missing cases;  40 valid cases



X6:         2   Intermediate

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208          31      9.6     24.0
Yes, Confusing Site                      Q209          63     19.4     48.8
Yes, Poor page design                    Q210          39     12.0     30.2
Yes, Obnoxious Site                      Q211          28      8.6     21.7
Yes, Download too slow                   Q212          60     18.5     46.5
Yes, Couldn't find                       Q213          81     25.0     62.8
Yes, Other Reasons                       Q214          22      6.8     17.1
                                                  -------    -----    -----
                                 Total responses      324    100.0    251.2

0 missing cases;  129 valid cases



X6:         3   Experienced

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208          28      4.5     13.1
Yes, Confusing Site                      Q209         132     21.0     61.7
Yes, Poor page design                    Q210          84     13.4     39.3
Yes, Obnoxious Site                      Q211          70     11.1     32.7
Yes, Download too slow                   Q212         125     19.9     58.4
Yes, Couldn't find                       Q213         147     23.4     68.7
Yes, Other Reasons                       Q214          43      6.8     20.1
                                                  -------    -----    -----
                                 Total responses      629    100.0    293.9

0 missing cases;  214 valid cases



X6:         4   Expert

Group G184  Dissatisfying Experiences
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

No, Hasn't Happened                      Q208           8      2.2      8.0
Yes, Confusing Site                      Q209          76     21.2     76.0
Yes, Poor page design                    Q210          54     15.1     54.0
Yes, Obnoxious Site                      Q211          49     13.7     49.0
Yes, Download too slow                   Q212          62     17.3     62.0
Yes, Couldn't find                       Q213          76     21.2     76.0
Yes, Other Reasons                       Q214          33      9.2     33.0
                                                  -------    -----    -----
                                 Total responses      358    100.0    358.0

0 missing cases;  100 valid cases


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280