GVU's Tenth WWW User Survey Graphs

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Purchasing Decisions

How often do you make a decision to purchase (or not to purchase) a product/service based primarily on information that you have gathered on the web whether or not you use the web to make the purchase?
Purchasing Decisions

Purchasing Decisions

Frequency Percent Valid Percent Cumulative Percent
Valid Never 26 5.3 5.3 5.3
<1/mo 152 31.1 31.1 36.5
1-2/mo 172 35.2 35.2 71.7
3-5/mo 83 17.0 17.0 88.7
6-9/mo 38 7.8 7.8 96.5
10 or >/mo 17 3.5 3.5 100.0
Total 488 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Location Frequency Percent Valid Percent Cumulative Percent
. Valid <1/mo 3 60.0 60.0 60.0
1-2/mo 1 20.0 20.0 80.0
10 or >/mo 1 20.0 20.0 100.0
Total 5 100.0 100.0
USA Valid Never 21 5.0 5.0 5.0
<1/mo 122 29.2 29.2 34.2
1-2/mo 147 35.2 35.2 69.4
3-5/mo 78 18.7 18.7 88.0
6-9/mo 34 8.1 8.1 96.2
10 or >/mo 16 3.8 3.8 100.0
Total 418 100.0 100.0
Europe Valid Never 4 10.3 10.3 10.3
<1/mo 18 46.2 46.2 56.4
1-2/mo 13 33.3 33.3 89.7
3-5/mo 2 5.1 5.1 94.9
6-9/mo 2 5.1 5.1 100.0
Total 39 100.0 100.0
Other Valid Never 1 3.8 3.8 3.8
<1/mo 9 34.6 34.6 38.5
1-2/mo 11 42.3 42.3 80.8
3-5/mo 3 11.5 11.5 92.3
6-9/mo 2 7.7 7.7 100.0
Total 26 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid <1/mo 3 60.0 60.0 60.0
1-2/mo 1 20.0 20.0 80.0
10 or >/mo 1 20.0 20.0 100.0
Total 5 100.0 100.0
Female Valid Never 14 8.0 8.0 8.0
<1/mo 51 29.3 29.3 37.4
1-2/mo 59 33.9 33.9 71.3
3-5/mo 31 17.8 17.8 89.1
6-9/mo 10 5.7 5.7 94.8
10 or >/mo 9 5.2 5.2 100.0
Total 174 100.0 100.0
Male Valid Never 12 3.9 3.9 3.9
<1/mo 98 31.7 31.7 35.6
1-2/mo 112 36.2 36.2 71.8
3-5/mo 52 16.8 16.8 88.7
6-9/mo 28 9.1 9.1 97.7
10 or >/mo 7 2.3 2.3 100.0
Total 309 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Never 1 11.1 11.1 11.1
<1/mo 4 44.4 44.4 55.6
1-2/mo 2 22.2 22.2 77.8
3-5/mo 1 11.1 11.1 88.9
10 or >/mo 1 11.1 11.1 100.0
Total 9 100.0 100.0
11-20 Valid Never 2 9.5 9.5 9.5
<1/mo 4 19.0 19.0 28.6
1-2/mo 8 38.1 38.1 66.7
3-5/mo 2 9.5 9.5 76.2
6-9/mo 3 14.3 14.3 90.5
10 or >/mo 2 9.5 9.5 100.0
Total 21 100.0 100.0
21-25 Valid Never 4 6.7 6.7 6.7
<1/mo 18 30.0 30.0 36.7
1-2/mo 15 25.0 25.0 61.7
3-5/mo 15 25.0 25.0 86.7
6-9/mo 4 6.7 6.7 93.3
10 or >/mo 4 6.7 6.7 100.0
Total 60 100.0 100.0
26-50 Valid Never 17 5.4 5.4 5.4
<1/mo 95 30.0 30.0 35.3
1-2/mo 116 36.6 36.6 71.9
3-5/mo 56 17.7 17.7 89.6
6-9/mo 24 7.6 7.6 97.2
10 or >/mo 9 2.8 2.8 100.0
Total 317 100.0 100.0
50+ Valid Never 2 2.5 2.5 2.5
<1/mo 31 38.3 38.3 40.7
1-2/mo 31 38.3 38.3 79.0
3-5/mo 9 11.1 11.1 90.1
6-9/mo 7 8.6 8.6 98.8
10 or >/mo 1 1.2 1.2 100.0
Total 81 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid <1/mo 3 60.0 60.0 60.0
1-2/mo 1 20.0 20.0 80.0
10 or >/mo 1 20.0 20.0 100.0
Total 5 100.0 100.0
<1 Year Valid Never 3 7.5 7.5 7.5
<1/mo 18 45.0 45.0 52.5
1-2/mo 12 30.0 30.0 82.5
3-5/mo 5 12.5 12.5 95.0
6-9/mo 1 2.5 2.5 97.5
10 or >/mo 1 2.5 2.5 100.0
Total 40 100.0 100.0
1-3 Years Valid Never 12 7.8 7.8 7.8
<1/mo 53 34.4 34.4 42.2
1-2/mo 52 33.8 33.8 76.0
3-5/mo 18 11.7 11.7 87.7
6-9/mo 14 9.1 9.1 96.8
10 or >/mo 5 3.2 3.2 100.0
Total 154 100.0 100.0
>4 Years Valid Never 11 3.8 3.8 3.8
<1/mo 78 27.0 27.0 30.8
1-2/mo 107 37.0 37.0 67.8
3-5/mo 60 20.8 20.8 88.6
6-9/mo 23 8.0 8.0 96.5
10 or >/mo 10 3.5 3.5 100.0
Total 289 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid <1/mo 3 60.0 60.0 60.0
1-2/mo 1 20.0 20.0 80.0
10 or >/mo 1 20.0 20.0 100.0
Total 5 100.0 100.0
Novice Valid Never 7 17.5 17.5 17.5
<1/mo 14 35.0 35.0 52.5
1-2/mo 12 30.0 30.0 82.5
3-5/mo 5 12.5 12.5 95.0
6-9/mo 2 5.0 5.0 100.0
Total 40 100.0 100.0
Intermediate Valid Never 10 7.8 7.8 7.8
<1/mo 52 40.3 40.3 48.1
1-2/mo 41 31.8 31.8 79.8
3-5/mo 16 12.4 12.4 92.2
6-9/mo 8 6.2 6.2 98.4
10 or >/mo 2 1.6 1.6 100.0
Total 129 100.0 100.0
Experienced Valid Never 8 3.7 3.7 3.7
<1/mo 66 30.8 30.8 34.6
1-2/mo 81 37.9 37.9 72.4
3-5/mo 35 16.4 16.4 88.8
6-9/mo 15 7.0 7.0 95.8
10 or >/mo 9 4.2 4.2 100.0
Total 214 100.0 100.0
Expert Valid Never 1 1.0 1.0 1.0
<1/mo 17 17.0 17.0 18.0
1-2/mo 37 37.0 37.0 55.0
3-5/mo 27 27.0 27.0 82.0
6-9/mo 13 13.0 13.0 95.0
10 or >/mo 5 5.0 5.0 100.0
Total 100 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280