GVU's Tenth WWW User Survey Graphs

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Reasons for Using the Web


What are the main reasons you use the web when purchasing products/services?
(Please check all that apply.)

Reasons for Using the Web





Group G198  "Reasons for Using the Web"
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220         357     18.7     73.2
Customer opinions                        Q221          88      4.6     18.0
Reviews                                  Q222         160      8.4     32.8
Save time                                Q223         360     18.8     73.8
Convenience                              Q224         401     21.0     82.2
No pressure                              Q225         306     16.0     62.7
Personalized info                        Q226          80      4.2     16.4
Other                                    Q227         143      7.5     29.3
Not Applicable                           Q228          16       .8      3.3
                                                  -------    -----    -----
                                 Total responses     1911    100.0    391.6

0 missing cases;  488 valid cases

Reasons for Using the Web




X1:         .

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220           4     30.8     80.0
Reviews                                  Q222           1      7.7     20.0
Save time                                Q223           1      7.7     20.0
Convenience                              Q224           3     23.1     60.0
No pressure                              Q225           2     15.4     40.0
Other                                    Q227           2     15.4     40.0
                                                  -------    -----    -----
                                 Total responses       13    100.0    260.0

0 missing cases;  5 valid cases



X1:         1   USA

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220         302     18.3     72.2
Customer opinions                        Q221          75      4.6     17.9
Reviews                                  Q222         138      8.4     33.0
Save time                                Q223         312     18.9     74.6
Convenience                              Q224         348     21.1     83.3
No pressure                              Q225         270     16.4     64.6
Personalized info                        Q226          70      4.3     16.7
Other                                    Q227         119      7.2     28.5
Not Applicable                           Q228          13       .8      3.1
                                                  -------    -----    -----
                                 Total responses     1647    100.0    394.0

0 missing cases;  418 valid cases



X1:         2   Europe

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          30     19.2     76.9
Customer opinions                        Q221           7      4.5     17.9
Reviews                                  Q222          14      9.0     35.9
Save time                                Q223          28     17.9     71.8
Convenience                              Q224          32     20.5     82.1
No pressure                              Q225          21     13.5     53.8
Personalized info                        Q226           7      4.5     17.9
Other                                    Q227          16     10.3     41.0
Not Applicable                           Q228           1       .6      2.6
                                                  -------    -----    -----
                                 Total responses      156    100.0    400.0

0 missing cases;  39 valid cases



X1:         3   Other

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          21     22.1     80.8
Customer opinions                        Q221           6      6.3     23.1
Reviews                                  Q222           7      7.4     26.9
Save time                                Q223          19     20.0     73.1
Convenience                              Q224          18     18.9     69.2
No pressure                              Q225          13     13.7     50.0
Personalized info                        Q226           3      3.2     11.5
Other                                    Q227           6      6.3     23.1
Not Applicable                           Q228           2      2.1      7.7
                                                  -------    -----    -----
                                 Total responses       95    100.0    365.4

0 missing cases;  26 valid cases

Reasons for Using the Web




X4:       .

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220           4     30.8     80.0
Reviews                                  Q222           1      7.7     20.0
Save time                                Q223           1      7.7     20.0
Convenience                              Q224           3     23.1     60.0
No pressure                              Q225           2     15.4     40.0
Other                                    Q227           2     15.4     40.0
                                                  -------    -----    -----
                                 Total responses       13    100.0    260.0

0 missing cases;  5 valid cases



X4:      1.00   Female

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220         109     16.9     62.6
Customer opinions                        Q221          24      3.7     13.8
Reviews                                  Q222          46      7.1     26.4
Save time                                Q223         123     19.1     70.7
Convenience                              Q224         141     21.9     81.0
No pressure                              Q225         111     17.2     63.8
Personalized info                        Q226          31      4.8     17.8
Other                                    Q227          51      7.9     29.3
Not Applicable                           Q228           8      1.2      4.6
                                                  -------    -----    -----
                                 Total responses      644    100.0    370.1

0 missing cases;  174 valid cases



X4:      2.00   Male

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220         244     19.5     79.0
Customer opinions                        Q221          64      5.1     20.7
Reviews                                  Q222         113      9.0     36.6
Save time                                Q223         236     18.8     76.4
Convenience                              Q224         257     20.5     83.2
No pressure                              Q225         193     15.4     62.5
Personalized info                        Q226          49      3.9     15.9
Other                                    Q227          90      7.2     29.1
Not Applicable                           Q228           8       .6      2.6
                                                  -------    -----    -----
                                 Total responses     1254    100.0    405.8

0 missing cases;  309 valid cases

Reasons for Using the Web




X2:         .

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220           6     25.0     66.7
Reviews                                  Q222           1      4.2     11.1
Save time                                Q223           3     12.5     33.3
Convenience                              Q224           5     20.8     55.6
No pressure                              Q225           4     16.7     44.4
Other                                    Q227           4     16.7     44.4
Not Applicable                           Q228           1      4.2     11.1
                                                  -------    -----    -----
                                 Total responses       24    100.0    266.7

0 missing cases;  9 valid cases



X2:         1   11-20

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          15     18.3     71.4
Customer opinions                        Q221           4      4.9     19.0
Reviews                                  Q222           8      9.8     38.1
Save time                                Q223          16     19.5     76.2
Convenience                              Q224          15     18.3     71.4
No pressure                              Q225          11     13.4     52.4
Personalized info                        Q226           4      4.9     19.0
Other                                    Q227           6      7.3     28.6
Not Applicable                           Q228           3      3.7     14.3
                                                  -------    -----    -----
                                 Total responses       82    100.0    390.5

0 missing cases;  21 valid cases



X2:         2   21-25

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          44     19.7     73.3
Customer opinions                        Q221           9      4.0     15.0
Reviews                                  Q222          18      8.1     30.0
Save time                                Q223          41     18.4     68.3
Convenience                              Q224          46     20.6     76.7
No pressure                              Q225          30     13.5     50.0
Personalized info                        Q226          11      4.9     18.3
Other                                    Q227          22      9.9     36.7
Not Applicable                           Q228           2       .9      3.3
                                                  -------    -----    -----
                                 Total responses      223    100.0    371.7

0 missing cases;  60 valid cases



X2:         3   26-50

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220         229     18.0     72.2
Customer opinions                        Q221          64      5.0     20.2
Reviews                                  Q222         104      8.2     32.8
Save time                                Q223         240     18.9     75.7
Convenience                              Q224         267     21.0     84.2
No pressure                              Q225         213     16.8     67.2
Personalized info                        Q226          52      4.1     16.4
Other                                    Q227          94      7.4     29.7
Not Applicable                           Q228           8       .6      2.5
                                                  -------    -----    -----
                                 Total responses     1271    100.0    400.9

0 missing cases;  317 valid cases



X2:         4   50+

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          63     20.3     77.8
Customer opinions                        Q221          11      3.5     13.6
Reviews                                  Q222          29      9.3     35.8
Save time                                Q223          60     19.3     74.1
Convenience                              Q224          68     21.9     84.0
No pressure                              Q225          48     15.4     59.3
Personalized info                        Q226          13      4.2     16.0
Other                                    Q227          17      5.5     21.0
Not Applicable                           Q228           2       .6      2.5
                                                  -------    -----    -----
                                 Total responses      311    100.0    384.0

0 missing cases;  81 valid cases

Reasons for Using the Web




X3:         .

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220           4     30.8     80.0
Reviews                                  Q222           1      7.7     20.0
Save time                                Q223           1      7.7     20.0
Convenience                              Q224           3     23.1     60.0
No pressure                              Q225           2     15.4     40.0
Other                                    Q227           2     15.4     40.0
                                                  -------    -----    -----
                                 Total responses       13    100.0    260.0

0 missing cases;  5 valid cases



X3:         1   <1 Year

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          19     16.8     47.5
Customer opinions                        Q221           2      1.8      5.0
Reviews                                  Q222           9      8.0     22.5
Save time                                Q223          22     19.5     55.0
Convenience                              Q224          28     24.8     70.0
No pressure                              Q225          18     15.9     45.0
Personalized info                        Q226           3      2.7      7.5
Other                                    Q227           7      6.2     17.5
Not Applicable                           Q228           5      4.4     12.5
                                                  -------    -----    -----
                                 Total responses      113    100.0    282.5

0 missing cases;  40 valid cases



X3:         2   1-3 Years

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220         111     18.3     72.1
Customer opinions                        Q221          26      4.3     16.9
Reviews                                  Q222          52      8.6     33.8
Save time                                Q223         113     18.6     73.4
Convenience                              Q224         121     19.9     78.6
No pressure                              Q225         103     16.9     66.9
Personalized info                        Q226          26      4.3     16.9
Other                                    Q227          48      7.9     31.2
Not Applicable                           Q228           8      1.3      5.2
                                                  -------    -----    -----
                                 Total responses      608    100.0    394.8

0 missing cases;  154 valid cases



X3:         3   >4 Years

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220         223     18.9     77.2
Customer opinions                        Q221          60      5.1     20.8
Reviews                                  Q222          98      8.3     33.9
Save time                                Q223         224     19.0     77.5
Convenience                              Q224         249     21.2     86.2
No pressure                              Q225         183     15.5     63.3
Personalized info                        Q226          51      4.3     17.6
Other                                    Q227          86      7.3     29.8
Not Applicable                           Q228           3       .3      1.0
                                                  -------    -----    -----
                                 Total responses     1177    100.0    407.3

0 missing cases;  289 valid cases

Reasons for Using the Web




X6:         .

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220           4     30.8     80.0
Reviews                                  Q222           1      7.7     20.0
Save time                                Q223           1      7.7     20.0
Convenience                              Q224           3     23.1     60.0
No pressure                              Q225           2     15.4     40.0
Other                                    Q227           2     15.4     40.0
                                                  -------    -----    -----
                                 Total responses       13    100.0    260.0

0 missing cases;  5 valid cases



X6:         1   Novice

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          24     19.2     60.0
Customer opinions                        Q221           4      3.2     10.0
Reviews                                  Q222          10      8.0     25.0
Save time                                Q223          20     16.0     50.0
Convenience                              Q224          25     20.0     62.5
No pressure                              Q225          25     20.0     62.5
Personalized info                        Q226           4      3.2     10.0
Other                                    Q227           8      6.4     20.0
Not Applicable                           Q228           5      4.0     12.5
                                                  -------    -----    -----
                                 Total responses      125    100.0    312.5

0 missing cases;  40 valid cases



X6:         2   Intermediate

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          92     19.9     71.3
Customer opinions                        Q221          20      4.3     15.5
Reviews                                  Q222          38      8.2     29.5
Save time                                Q223          84     18.1     65.1
Convenience                              Q224          96     20.7     74.4
No pressure                              Q225          72     15.6     55.8
Personalized info                        Q226          22      4.8     17.1
Other                                    Q227          34      7.3     26.4
Not Applicable                           Q228           5      1.1      3.9
                                                  -------    -----    -----
                                 Total responses      463    100.0    358.9

0 missing cases;  129 valid cases



X6:         3   Experienced

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220         154     17.9     72.0
Customer opinions                        Q221          37      4.3     17.3
Reviews                                  Q222          73      8.5     34.1
Save time                                Q223         173     20.2     80.8
Convenience                              Q224         186     21.7     86.9
No pressure                              Q225         134     15.6     62.6
Personalized info                        Q226          33      3.8     15.4
Other                                    Q227          62      7.2     29.0
Not Applicable                           Q228           6       .7      2.8
                                                  -------    -----    -----
                                 Total responses      858    100.0    400.9

0 missing cases;  214 valid cases



X6:         4   Expert

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          83     18.4     83.0
Customer opinions                        Q221          27      6.0     27.0
Reviews                                  Q222          38      8.4     38.0
Save time                                Q223          82     18.1     82.0
Convenience                              Q224          91     20.1     91.0
No pressure                              Q225          73     16.2     73.0
Personalized info                        Q226          21      4.6     21.0
Other                                    Q227          37      8.2     37.0
                                                  -------    -----    -----
                                 Total responses      452    100.0    452.0

0 missing cases;  100 valid cases


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280