GVU's Tenth WWW User Survey Graphs

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Type of Information


What kind of information do you look for on the web when selecting a product/service?
(Please check all that apply.)

Type of Information

Group G174  "Type of Information"
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199         151     30.6     96.2
Compare Price                            Q200         131     26.5     83.4
Store Location                           Q201          28      5.7     17.8
Availability                             Q202         132     26.7     84.1
Other Info                               Q203          50     10.1     31.8
Not Applicable                           Q204           2       .4      1.3
                                                  -------    -----    -----
                                 Total responses      494    100.0    314.6

0 missing cases;  157 valid cases

Type of Information




X1:         .

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199           1     50.0    100.0
Compare Price                            Q200           1     50.0    100.0
                                                  -------    -----    -----
                                 Total responses        2    100.0    200.0

0 missing cases;  1 valid cases



X1:         1   USA

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199         111     30.5     94.9
Compare Price                            Q200          97     26.6     82.9
Store Location                           Q201          19      5.2     16.2
Availability                             Q202         100     27.5     85.5
Other Info                               Q203          35      9.6     29.9
Not Applicable                           Q204           2       .5      1.7
                                                  -------    -----    -----
                                 Total responses      364    100.0    311.1

0 missing cases;  117 valid cases



X1:         2   Europe

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          17     34.0    100.0
Compare Price                            Q200          15     30.0     88.2
Store Location                           Q201           1      2.0      5.9
Availability                             Q202          12     24.0     70.6
Other Info                               Q203           5     10.0     29.4
                                                  -------    -----    -----
                                 Total responses       50    100.0    294.1

0 missing cases;  17 valid cases



X1:         3   Other

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          22     28.2    100.0
Compare Price                            Q200          18     23.1     81.8
Store Location                           Q201           8     10.3     36.4
Availability                             Q202          20     25.6     90.9
Other Info                               Q203          10     12.8     45.5
                                                  -------    -----    -----
                                 Total responses       78    100.0    354.5

0 missing cases;  22 valid cases

Type of Information




X4:       .

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199           1     50.0    100.0
Compare Price                            Q200           1     50.0    100.0
                                                  -------    -----    -----
                                 Total responses        2    100.0    200.0

0 missing cases;  1 valid cases



X4:      1.00   Female

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          25     28.7     96.2
Compare Price                            Q200          21     24.1     80.8
Store Location                           Q201           7      8.0     26.9
Availability                             Q202          24     27.6     92.3
Other Info                               Q203          10     11.5     38.5
                                                  -------    -----    -----
                                 Total responses       87    100.0    334.6

0 missing cases;  26 valid cases



X4:      2.00   Male

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199         125     30.9     96.2
Compare Price                            Q200         109     26.9     83.8
Store Location                           Q201          21      5.2     16.2
Availability                             Q202         108     26.7     83.1
Other Info                               Q203          40      9.9     30.8
Not Applicable                           Q204           2       .5      1.5
                                                  -------    -----    -----
                                 Total responses      405    100.0    311.5

0 missing cases;  130 valid cases

Type of Information




X2:         .

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199           5     33.3    100.0
Compare Price                            Q200           4     26.7     80.0
Store Location                           Q201           3     20.0     60.0
Availability                             Q202           3     20.0     60.0
                                                  -------    -----    -----
                                 Total responses       15    100.0    300.0

0 missing cases;  5 valid cases



X2:         1   11-20

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199           6     31.6    100.0
Compare Price                            Q200           6     31.6    100.0
Store Location                           Q201           1      5.3     16.7
Availability                             Q202           4     21.1     66.7
Other Info                               Q203           2     10.5     33.3
                                                  -------    -----    -----
                                 Total responses       19    100.0    316.7

0 missing cases;  6 valid cases



X2:         2   21-25

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          16     34.8    100.0
Compare Price                            Q200          11     23.9     68.8
Store Location                           Q201           1      2.2      6.3
Availability                             Q202          12     26.1     75.0
Other Info                               Q203           6     13.0     37.5
                                                  -------    -----    -----
                                 Total responses       46    100.0    287.5

0 missing cases;  16 valid cases



X2:         3   26-50

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          97     30.2     95.1
Compare Price                            Q200          85     26.5     83.3
Store Location                           Q201          18      5.6     17.6
Availability                             Q202          90     28.0     88.2
Other Info                               Q203          30      9.3     29.4
Not Applicable                           Q204           1       .3      1.0
                                                  -------    -----    -----
                                 Total responses      321    100.0    314.7

0 missing cases;  102 valid cases



X2:         4   50+

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          27     29.0     96.4
Compare Price                            Q200          25     26.9     89.3
Store Location                           Q201           5      5.4     17.9
Availability                             Q202          23     24.7     82.1
Other Info                               Q203          12     12.9     42.9
Not Applicable                           Q204           1      1.1      3.6
                                                  -------    -----    -----
                                 Total responses       93    100.0    332.1

0 missing cases;  28 valid cases

Type of Information




X3:         .

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199           1     50.0    100.0
Compare Price                            Q200           1     50.0    100.0
                                                  -------    -----    -----
                                 Total responses        2    100.0    200.0

0 missing cases;  1 valid cases



X3:         1   <1 Year

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199           6     30.0    100.0
Compare Price                            Q200           4     20.0     66.7
Store Location                           Q201           3     15.0     50.0
Availability                             Q202           6     30.0    100.0
Other Info                               Q203           1      5.0     16.7
                                                  -------    -----    -----
                                 Total responses       20    100.0    333.3

0 missing cases;  6 valid cases



X3:         2   1-3 Years

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          36     30.8     90.0
Compare Price                            Q200          32     27.4     80.0
Store Location                           Q201           6      5.1     15.0
Availability                             Q202          31     26.5     77.5
Other Info                               Q203          10      8.5     25.0
Not Applicable                           Q204           2      1.7      5.0
                                                  -------    -----    -----
                                 Total responses      117    100.0    292.5

0 missing cases;  40 valid cases



X3:         3   >4 Years

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199         108     30.4     98.2
Compare Price                            Q200          94     26.5     85.5
Store Location                           Q201          19      5.4     17.3
Availability                             Q202          95     26.8     86.4
Other Info                               Q203          39     11.0     35.5
                                                  -------    -----    -----
                                 Total responses      355    100.0    322.7

0 missing cases;  110 valid cases

Type of Information




X6:         .

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199           1     50.0    100.0
Compare Price                            Q200           1     50.0    100.0
                                                  -------    -----    -----
                                 Total responses        2    100.0    200.0

0 missing cases;  1 valid cases



X6:         1   Novice

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199           6     30.0     85.7
Compare Price                            Q200           3     15.0     42.9
Store Location                           Q201           4     20.0     57.1
Availability                             Q202           5     25.0     71.4
Other Info                               Q203           1      5.0     14.3
Not Applicable                           Q204           1      5.0     14.3
                                                  -------    -----    -----
                                 Total responses       20    100.0    285.7

0 missing cases;  7 valid cases



X6:         2   Intermediate

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          23     31.9     95.8
Compare Price                            Q200          22     30.6     91.7
Store Location                           Q201           3      4.2     12.5
Availability                             Q202          19     26.4     79.2
Other Info                               Q203           5      6.9     20.8
                                                  -------    -----    -----
                                 Total responses       72    100.0    300.0

0 missing cases;  24 valid cases



X6:         3   Experienced

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          68     29.8     94.4
Compare Price                            Q200          59     25.9     81.9
Store Location                           Q201          10      4.4     13.9
Availability                             Q202          62     27.2     86.1
Other Info                               Q203          28     12.3     38.9
Not Applicable                           Q204           1       .4      1.4
                                                  -------    -----    -----
                                 Total responses      228    100.0    316.7

0 missing cases;  72 valid cases



X6:         4   Expert

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          53     30.8    100.0
Compare Price                            Q200          46     26.7     86.8
Store Location                           Q201          11      6.4     20.8
Availability                             Q202          46     26.7     86.8
Other Info                               Q203          16      9.3     30.2
                                                  -------    -----    -----
                                 Total responses      172    100.0    324.5

0 missing cases;  53 valid cases


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280