GVU's Tenth WWW User Survey Graphs

[Back to Tenth Survey Home | Back to Tenth Survey Graphs]

Reasons for Using the Web


What are the main reasons you use the web when purchasing products/services?
(Please check all that apply.)

Reasons for Using the Web





Group G198  "Reasons for Using the Web"
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220         136     19.6     86.6
Customer opinions                        Q221          48      6.9     30.6
Reviews                                  Q222          77     11.1     49.0
Save time                                Q223         126     18.2     80.3
Convenience                              Q224         134     19.3     85.4
No pressure                              Q225          93     13.4     59.2
Personalized info                        Q226          24      3.5     15.3
Other                                    Q227          51      7.4     32.5
Not Applicable                           Q228           4       .6      2.5
                                                  -------    -----    -----
                                 Total responses      693    100.0    441.4

0 missing cases;  157 valid cases

Reasons for Using the Web




X1:         .

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Save time                                Q223           1     33.3    100.0
No pressure                              Q225           1     33.3    100.0
Personalized info                        Q226           1     33.3    100.0
                                                  -------    -----    -----
                                 Total responses        3    100.0    300.0

0 missing cases;  1 valid cases



X1:         1   USA

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220         103     19.8     88.0
Customer opinions                        Q221          37      7.1     31.6
Reviews                                  Q222          58     11.1     49.6
Save time                                Q223          94     18.0     80.3
Convenience                              Q224         102     19.6     87.2
No pressure                              Q225          70     13.4     59.8
Personalized info                        Q226          16      3.1     13.7
Other                                    Q227          39      7.5     33.3
Not Applicable                           Q228           2       .4      1.7
                                                  -------    -----    -----
                                 Total responses      521    100.0    445.3

0 missing cases;  117 valid cases



X1:         2   Europe

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          14     21.9     82.4
Customer opinions                        Q221           2      3.1     11.8
Reviews                                  Q222           2      3.1     11.8
Save time                                Q223          14     21.9     82.4
Convenience                              Q224          14     21.9     82.4
No pressure                              Q225           9     14.1     52.9
Personalized info                        Q226           3      4.7     17.6
Other                                    Q227           5      7.8     29.4
Not Applicable                           Q228           1      1.6      5.9
                                                  -------    -----    -----
                                 Total responses       64    100.0    376.5

0 missing cases;  17 valid cases



X1:         3   Other

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          19     18.1     86.4
Customer opinions                        Q221           9      8.6     40.9
Reviews                                  Q222          17     16.2     77.3
Save time                                Q223          17     16.2     77.3
Convenience                              Q224          18     17.1     81.8
No pressure                              Q225          13     12.4     59.1
Personalized info                        Q226           4      3.8     18.2
Other                                    Q227           7      6.7     31.8
Not Applicable                           Q228           1      1.0      4.5
                                                  -------    -----    -----
                                 Total responses      105    100.0    477.3

0 missing cases;  22 valid cases

Reasons for Using the Web




X4:       .

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Save time                                Q223           1     33.3    100.0
No pressure                              Q225           1     33.3    100.0
Personalized info                        Q226           1     33.3    100.0
                                                  -------    -----    -----
                                 Total responses        3    100.0    300.0

0 missing cases;  1 valid cases



X4:      1.00   Female

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          24     19.0     92.3
Customer opinions                        Q221           9      7.1     34.6
Reviews                                  Q222          15     11.9     57.7
Save time                                Q223          22     17.5     84.6
Convenience                              Q224          22     17.5     84.6
No pressure                              Q225          20     15.9     76.9
Personalized info                        Q226           6      4.8     23.1
Other                                    Q227           7      5.6     26.9
Not Applicable                           Q228           1       .8      3.8
                                                  -------    -----    -----
                                 Total responses      126    100.0    484.6

0 missing cases;  26 valid cases



X4:      2.00   Male

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220         112     19.9     86.2
Customer opinions                        Q221          39      6.9     30.0
Reviews                                  Q222          62     11.0     47.7
Save time                                Q223         103     18.3     79.2
Convenience                              Q224         112     19.9     86.2
No pressure                              Q225          72     12.8     55.4
Personalized info                        Q226          17      3.0     13.1
Other                                    Q227          44      7.8     33.8
Not Applicable                           Q228           3       .5      2.3
                                                  -------    -----    -----
                                 Total responses      564    100.0    433.8

0 missing cases;  130 valid cases

Reasons for Using the Web




X2:         .

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220           3     23.1     60.0
Reviews                                  Q222           2     15.4     40.0
Save time                                Q223           2     15.4     40.0
Convenience                              Q224           1      7.7     20.0
No pressure                              Q225           2     15.4     40.0
Personalized info                        Q226           1      7.7     20.0
Other                                    Q227           2     15.4     40.0
                                                  -------    -----    -----
                                 Total responses       13    100.0    260.0

0 missing cases;  5 valid cases



X2:         1   11-20

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220           4     21.1     66.7
Customer opinions                        Q221           1      5.3     16.7
Reviews                                  Q222           1      5.3     16.7
Save time                                Q223           4     21.1     66.7
Convenience                              Q224           4     21.1     66.7
No pressure                              Q225           2     10.5     33.3
Personalized info                        Q226           1      5.3     16.7
Not Applicable                           Q228           2     10.5     33.3
                                                  -------    -----    -----
                                 Total responses       19    100.0    316.7

0 missing cases;  6 valid cases



X2:         2   21-25

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          13     19.4     81.3
Customer opinions                        Q221           3      4.5     18.8
Reviews                                  Q222           7     10.4     43.8
Save time                                Q223          13     19.4     81.3
Convenience                              Q224          15     22.4     93.8
No pressure                              Q225          10     14.9     62.5
Personalized info                        Q226           1      1.5      6.3
Other                                    Q227           5      7.5     31.3
                                                  -------    -----    -----
                                 Total responses       67    100.0    418.8

0 missing cases;  16 valid cases



X2:         3   26-50

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          90     19.1     88.2
Customer opinions                        Q221          38      8.1     37.3
Reviews                                  Q222          50     10.6     49.0
Save time                                Q223          86     18.3     84.3
Convenience                              Q224          90     19.1     88.2
No pressure                              Q225          62     13.2     60.8
Personalized info                        Q226          18      3.8     17.6
Other                                    Q227          35      7.4     34.3
Not Applicable                           Q228           1       .2      1.0
                                                  -------    -----    -----
                                 Total responses      470    100.0    460.8

0 missing cases;  102 valid cases



X2:         4   50+

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          26     21.0     92.9
Customer opinions                        Q221           6      4.8     21.4
Reviews                                  Q222          17     13.7     60.7
Save time                                Q223          21     16.9     75.0
Convenience                              Q224          24     19.4     85.7
No pressure                              Q225          17     13.7     60.7
Personalized info                        Q226           3      2.4     10.7
Other                                    Q227           9      7.3     32.1
Not Applicable                           Q228           1       .8      3.6
                                                  -------    -----    -----
                                 Total responses      124    100.0    442.9

0 missing cases;  28 valid cases

Reasons for Using the Web




X3:         .

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Save time                                Q223           1     33.3    100.0
No pressure                              Q225           1     33.3    100.0
Personalized info                        Q226           1     33.3    100.0
                                                  -------    -----    -----
                                 Total responses        3    100.0    300.0

0 missing cases;  1 valid cases



X3:         1   <1 Year

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220           5     20.8     83.3
Customer opinions                        Q221           1      4.2     16.7
Reviews                                  Q222           4     16.7     66.7
Save time                                Q223           5     20.8     83.3
Convenience                              Q224           3     12.5     50.0
No pressure                              Q225           4     16.7     66.7
Personalized info                        Q226           1      4.2     16.7
Other                                    Q227           1      4.2     16.7
                                                  -------    -----    -----
                                 Total responses       24    100.0    400.0

0 missing cases;  6 valid cases



X3:         2   1-3 Years

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          35     20.6     87.5
Customer opinions                        Q221          12      7.1     30.0
Reviews                                  Q222          16      9.4     40.0
Save time                                Q223          31     18.2     77.5
Convenience                              Q224          34     20.0     85.0
No pressure                              Q225          20     11.8     50.0
Personalized info                        Q226           7      4.1     17.5
Other                                    Q227          14      8.2     35.0
Not Applicable                           Q228           1       .6      2.5
                                                  -------    -----    -----
                                 Total responses      170    100.0    425.0

0 missing cases;  40 valid cases



X3:         3   >4 Years

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          96     19.4     87.3
Customer opinions                        Q221          35      7.1     31.8
Reviews                                  Q222          57     11.5     51.8
Save time                                Q223          89     17.9     80.9
Convenience                              Q224          97     19.6     88.2
No pressure                              Q225          68     13.7     61.8
Personalized info                        Q226          15      3.0     13.6
Other                                    Q227          36      7.3     32.7
Not Applicable                           Q228           3       .6      2.7
                                                  -------    -----    -----
                                 Total responses      496    100.0    450.9

0 missing cases;  110 valid cases

Reasons for Using the Web




X6:         .

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Save time                                Q223           1     33.3    100.0
No pressure                              Q225           1     33.3    100.0
Personalized info                        Q226           1     33.3    100.0
                                                  -------    -----    -----
                                 Total responses        3    100.0    300.0

0 missing cases;  1 valid cases



X6:         1   Novice

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220           6     23.1     85.7
Customer opinions                        Q221           2      7.7     28.6
Reviews                                  Q222           4     15.4     57.1
Save time                                Q223           4     15.4     57.1
Convenience                              Q224           3     11.5     42.9
No pressure                              Q225           4     15.4     57.1
Personalized info                        Q226           1      3.8     14.3
Other                                    Q227           2      7.7     28.6
                                                  -------    -----    -----
                                 Total responses       26    100.0    371.4

0 missing cases;  7 valid cases



X6:         2   Intermediate

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          21     21.0     87.5
Customer opinions                        Q221           6      6.0     25.0
Reviews                                  Q222          13     13.0     54.2
Save time                                Q223          18     18.0     75.0
Convenience                              Q224          21     21.0     87.5
No pressure                              Q225          14     14.0     58.3
Personalized info                        Q226           2      2.0      8.3
Other                                    Q227           5      5.0     20.8
                                                  -------    -----    -----
                                 Total responses      100    100.0    416.7

0 missing cases;  24 valid cases



X6:         3   Experienced

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          62     20.2     86.1
Customer opinions                        Q221          19      6.2     26.4
Reviews                                  Q222          28      9.1     38.9
Save time                                Q223          57     18.6     79.2
Convenience                              Q224          61     19.9     84.7
No pressure                              Q225          43     14.0     59.7
Personalized info                        Q226          10      3.3     13.9
Other                                    Q227          24      7.8     33.3
Not Applicable                           Q228           3      1.0      4.2
                                                  -------    -----    -----
                                 Total responses      307    100.0    426.4

0 missing cases;  72 valid cases



X6:         4   Expert

Group G198  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q220          47     18.3     88.7
Customer opinions                        Q221          21      8.2     39.6
Reviews                                  Q222          32     12.5     60.4
Save time                                Q223          46     17.9     86.8
Convenience                              Q224          49     19.1     92.5
No pressure                              Q225          31     12.1     58.5
Personalized info                        Q226          10      3.9     18.9
Other                                    Q227          20      7.8     37.7
Not Applicable                           Q228           1       .4      1.9
                                                  -------    -----    -----
                                 Total responses      257    100.0    484.9

0 missing cases;  53 valid cases


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280