GVU's Tenth WWW User Survey Graphs

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Items Browsed for Without Intent to Buy

If you have done this type of browsing, please indicate the products or services you have browsed for (please check all that apply): Have not done such browsing

Computer hardware Computer software/games Wine
Generic grocery items
(e.g. milk, eggs)
Brand-name grocery items
(e.g. soft drinks, cigarettes)
Recreational equipment
(e.g. skis, bikes)
Flowers Magazines/newspapers Books
Video/Movies Music CDs/Tapes/Albums Concerts/Plays
Travel Arrangements Home electronics/appliances Autos/Motorcycle
Precious metals Jewelry Investment Choices (e.g., stocks)
Stock market quotes Banking/Financial Services Insurance services
Legal services Clothing/Shoes Real estate
Others


Items Browsed for Without Intent to Buy

>Warning # 10204 in column 26.  Text: "Items Browsed for Without Intent to
>A MULT RESPONSE group label contains more than 40 characters.  The first 40
>will be used.





Group G64  "Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069          19       .4      2.9
hardware                                 Q070         502     10.2     77.8
software                                 Q071         492     10.0     76.3
wine                                     Q072          55      1.1      8.5
generic                                  Q073          42       .9      6.5
brand                                    Q074          39       .8      6.0
recreation                               Q075         153      3.1     23.7
flowers                                  Q076         129      2.6     20.0
magazines                                Q077         204      4.2     31.6
books                                    Q078         443      9.0     68.7
video                                    Q079         219      4.5     34.0
music                                    Q080         401      8.2     62.2
concerts                                 Q081         145      3.0     22.5
travel                                   Q082         382      7.8     59.2
electronics                              Q083         297      6.1     46.0
autos                                    Q084         183      3.7     28.4
metals                                   Q085          14       .3      2.2
jewelry                                  Q086          49      1.0      7.6
investments                              Q087         165      3.4     25.6
quotes                                   Q088         213      4.3     33.0
banking                                  Q089         185      3.8     28.7
insurance                                Q090          68      1.4     10.5
legal                                    Q091          39       .8      6.0
apparel                                  Q092         204      4.2     31.6
real estate                              Q093         153      3.1     23.7
Others                                   Q094         114      2.3     17.7
                                                  -------    -----    -----
                                 Total responses     4909    100.0    761.1

0 missing cases;  645 valid cases

Items Browsed for Without Intent to Buy




X1:         .

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

hardware                                 Q070           4      9.8     66.7
software                                 Q071           5     12.2     83.3
generic                                  Q073           1      2.4     16.7
brand                                    Q074           1      2.4     16.7
recreation                               Q075           1      2.4     16.7
flowers                                  Q076           1      2.4     16.7
magazines                                Q077           2      4.9     33.3
books                                    Q078           4      9.8     66.7
video                                    Q079           4      9.8     66.7
music                                    Q080           3      7.3     50.0
concerts                                 Q081           3      7.3     50.0
travel                                   Q082           3      7.3     50.0
electronics                              Q083           2      4.9     33.3
autos                                    Q084           1      2.4     16.7
investments                              Q087           1      2.4     16.7
quotes                                   Q088           1      2.4     16.7
apparel                                  Q092           2      4.9     33.3
real estate                              Q093           2      4.9     33.3
                                                  -------    -----    -----
                                 Total responses       41    100.0    683.3

0 missing cases;  6 valid cases



X1:         1   USA

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069          18       .4      3.4
hardware                                 Q070         408      9.9     76.3
software                                 Q071         404      9.8     75.5
wine                                     Q072          49      1.2      9.2
generic                                  Q073          34       .8      6.4
brand                                    Q074          32       .8      6.0
recreation                               Q075         130      3.1     24.3
flowers                                  Q076         113      2.7     21.1
magazines                                Q077         156      3.8     29.2
books                                    Q078         369      8.9     69.0
video                                    Q079         187      4.5     35.0
music                                    Q080         331      8.0     61.9
concerts                                 Q081         121      2.9     22.6
travel                                   Q082         325      7.9     60.7
electronics                              Q083         256      6.2     47.9
autos                                    Q084         159      3.8     29.7
metals                                   Q085          13       .3      2.4
jewelry                                  Q086          44      1.1      8.2
investments                              Q087         147      3.6     27.5
quotes                                   Q088         184      4.5     34.4
banking                                  Q089         145      3.5     27.1
insurance                                Q090          58      1.4     10.8
legal                                    Q091          32       .8      6.0
apparel                                  Q092         181      4.4     33.8
real estate                              Q093         136      3.3     25.4
Others                                   Q094          99      2.4     18.5
                                                  -------    -----    -----
                                 Total responses     4131    100.0    772.1

0 missing cases;  535 valid cases



X1:         2   Europe

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069           1       .2      1.8
hardware                                 Q070          46     11.1     82.1
software                                 Q071          41      9.9     73.2
wine                                     Q072           4      1.0      7.1
generic                                  Q073           5      1.2      8.9
brand                                    Q074           5      1.2      8.9
recreation                               Q075          12      2.9     21.4
flowers                                  Q076           8      1.9     14.3
magazines                                Q077          27      6.5     48.2
books                                    Q078          39      9.4     69.6
video                                    Q079          16      3.9     28.6
music                                    Q080          41      9.9     73.2
concerts                                 Q081          14      3.4     25.0
travel                                   Q082          28      6.8     50.0
electronics                              Q083          23      5.6     41.1
autos                                    Q084          13      3.1     23.2
metals                                   Q085           1       .2      1.8
jewelry                                  Q086           1       .2      1.8
investments                              Q087          10      2.4     17.9
quotes                                   Q088          15      3.6     26.8
banking                                  Q089          24      5.8     42.9
insurance                                Q090           9      2.2     16.1
legal                                    Q091           4      1.0      7.1
apparel                                  Q092          13      3.1     23.2
real estate                              Q093           8      1.9     14.3
Others                                   Q094           6      1.4     10.7
                                                  -------    -----    -----
                                 Total responses      414    100.0    739.3

0 missing cases;  56 valid cases



X1:         3   Other

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

hardware                                 Q070          44     13.6     91.7
software                                 Q071          42     13.0     87.5
wine                                     Q072           2       .6      4.2
generic                                  Q073           2       .6      4.2
brand                                    Q074           1       .3      2.1
recreation                               Q075          10      3.1     20.8
flowers                                  Q076           7      2.2     14.6
magazines                                Q077          19      5.9     39.6
books                                    Q078          31      9.6     64.6
video                                    Q079          12      3.7     25.0
music                                    Q080          26      8.0     54.2
concerts                                 Q081           7      2.2     14.6
travel                                   Q082          26      8.0     54.2
electronics                              Q083          16      5.0     33.3
autos                                    Q084          10      3.1     20.8
jewelry                                  Q086           4      1.2      8.3
investments                              Q087           7      2.2     14.6
quotes                                   Q088          13      4.0     27.1
banking                                  Q089          16      5.0     33.3
insurance                                Q090           1       .3      2.1
legal                                    Q091           3       .9      6.3
apparel                                  Q092           8      2.5     16.7
real estate                              Q093           7      2.2     14.6
Others                                   Q094           9      2.8     18.8
                                                  -------    -----    -----
                                 Total responses      323    100.0    672.9

0 missing cases;  48 valid cases

Items Browsed for Without Intent to Buy




X4:       .

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

hardware                                 Q070           4      9.8     66.7
software                                 Q071           5     12.2     83.3
generic                                  Q073           1      2.4     16.7
brand                                    Q074           1      2.4     16.7
recreation                               Q075           1      2.4     16.7
flowers                                  Q076           1      2.4     16.7
magazines                                Q077           2      4.9     33.3
books                                    Q078           4      9.8     66.7
video                                    Q079           4      9.8     66.7
music                                    Q080           3      7.3     50.0
concerts                                 Q081           3      7.3     50.0
travel                                   Q082           3      7.3     50.0
electronics                              Q083           2      4.9     33.3
autos                                    Q084           1      2.4     16.7
investments                              Q087           1      2.4     16.7
quotes                                   Q088           1      2.4     16.7
apparel                                  Q092           2      4.9     33.3
real estate                              Q093           2      4.9     33.3
                                                  -------    -----    -----
                                 Total responses       41    100.0    683.3

0 missing cases;  6 valid cases



X4:      1.00   Female

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069           4       .3      2.0
hardware                                 Q070         130      8.3     65.0
software                                 Q071         134      8.6     67.0
wine                                     Q072          13       .8      6.5
generic                                  Q073          18      1.2      9.0
brand                                    Q074          19      1.2      9.5
recreation                               Q075          44      2.8     22.0
flowers                                  Q076          57      3.7     28.5
magazines                                Q077          61      3.9     30.5
books                                    Q078         155      9.9     77.5
video                                    Q079          67      4.3     33.5
music                                    Q080         118      7.6     59.0
concerts                                 Q081          42      2.7     21.0
travel                                   Q082         139      8.9     69.5
electronics                              Q083          90      5.8     45.0
autos                                    Q084          54      3.5     27.0
metals                                   Q085           5       .3      2.5
jewelry                                  Q086          30      1.9     15.0
investments                              Q087          42      2.7     21.0
quotes                                   Q088          51      3.3     25.5
banking                                  Q089          48      3.1     24.0
insurance                                Q090          24      1.5     12.0
legal                                    Q091          16      1.0      8.0
apparel                                  Q092          85      5.4     42.5
real estate                              Q093          60      3.8     30.0
Others                                   Q094          54      3.5     27.0
                                                  -------    -----    -----
                                 Total responses     1560    100.0    780.0

0 missing cases;  200 valid cases



X4:      2.00   Male

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069          15       .5      3.4
hardware                                 Q070         368     11.1     83.8
software                                 Q071         353     10.7     80.4
wine                                     Q072          42      1.3      9.6
generic                                  Q073          23       .7      5.2
brand                                    Q074          19       .6      4.3
recreation                               Q075         108      3.3     24.6
flowers                                  Q076          71      2.1     16.2
magazines                                Q077         141      4.3     32.1
books                                    Q078         284      8.6     64.7
video                                    Q079         148      4.5     33.7
music                                    Q080         280      8.5     63.8
concerts                                 Q081         100      3.0     22.8
travel                                   Q082         240      7.3     54.7
electronics                              Q083         205      6.2     46.7
autos                                    Q084         128      3.9     29.2
metals                                   Q085           9       .3      2.1
jewelry                                  Q086          19       .6      4.3
investments                              Q087         122      3.7     27.8
quotes                                   Q088         161      4.9     36.7
banking                                  Q089         137      4.1     31.2
insurance                                Q090          44      1.3     10.0
legal                                    Q091          23       .7      5.2
apparel                                  Q092         117      3.5     26.7
real estate                              Q093          91      2.8     20.7
Others                                   Q094          60      1.8     13.7
                                                  -------    -----    -----
                                 Total responses     3308    100.0    753.5

0 missing cases;  439 valid cases

Items Browsed for Without Intent to Buy




X2:         .

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069           1      1.1      7.1
hardware                                 Q070          11     11.7     78.6
software                                 Q071          10     10.6     71.4
generic                                  Q073           1      1.1      7.1
brand                                    Q074           1      1.1      7.1
recreation                               Q075           3      3.2     21.4
flowers                                  Q076           1      1.1      7.1
magazines                                Q077           3      3.2     21.4
books                                    Q078          10     10.6     71.4
video                                    Q079           6      6.4     42.9
music                                    Q080           6      6.4     42.9
concerts                                 Q081           3      3.2     21.4
travel                                   Q082           8      8.5     57.1
electronics                              Q083           3      3.2     21.4
autos                                    Q084           4      4.3     28.6
investments                              Q087           5      5.3     35.7
quotes                                   Q088           5      5.3     35.7
banking                                  Q089           3      3.2     21.4
insurance                                Q090           1      1.1      7.1
legal                                    Q091           1      1.1      7.1
apparel                                  Q092           5      5.3     35.7
real estate                              Q093           3      3.2     21.4
                                                  -------    -----    -----
                                 Total responses       94    100.0    671.4

0 missing cases;  14 valid cases



X2:         1   11-20

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069           1       .6      3.7
hardware                                 Q070          23     13.5     85.2
software                                 Q071          22     12.9     81.5
wine                                     Q072           1       .6      3.7
brand                                    Q074           1       .6      3.7
recreation                               Q075           3      1.8     11.1
flowers                                  Q076           3      1.8     11.1
magazines                                Q077           7      4.1     25.9
books                                    Q078          16      9.4     59.3
video                                    Q079          11      6.4     40.7
music                                    Q080          20     11.7     74.1
concerts                                 Q081           9      5.3     33.3
travel                                   Q082           8      4.7     29.6
electronics                              Q083          13      7.6     48.1
autos                                    Q084           4      2.3     14.8
metals                                   Q085           1       .6      3.7
investments                              Q087           4      2.3     14.8
quotes                                   Q088           6      3.5     22.2
banking                                  Q089           4      2.3     14.8
insurance                                Q090           1       .6      3.7
apparel                                  Q092          10      5.8     37.0
real estate                              Q093           1       .6      3.7
Others                                   Q094           2      1.2      7.4
                                                  -------    -----    -----
                                 Total responses      171    100.0    633.3

0 missing cases;  27 valid cases



X2:         2   21-25

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069           1       .2      1.3
hardware                                 Q070          59     10.7     77.6
software                                 Q071          57     10.4     75.0
wine                                     Q072           4       .7      5.3
generic                                  Q073           4       .7      5.3
brand                                    Q074           4       .7      5.3
recreation                               Q075          17      3.1     22.4
flowers                                  Q076          18      3.3     23.7
magazines                                Q077          24      4.4     31.6
books                                    Q078          47      8.6     61.8
video                                    Q079          28      5.1     36.8
music                                    Q080          52      9.5     68.4
concerts                                 Q081          20      3.6     26.3
travel                                   Q082          36      6.6     47.4
electronics                              Q083          31      5.6     40.8
autos                                    Q084          23      4.2     30.3
metals                                   Q085           2       .4      2.6
jewelry                                  Q086           2       .4      2.6
investments                              Q087          15      2.7     19.7
quotes                                   Q088          19      3.5     25.0
banking                                  Q089          21      3.8     27.6
insurance                                Q090           7      1.3      9.2
legal                                    Q091           5       .9      6.6
apparel                                  Q092          23      4.2     30.3
real estate                              Q093          16      2.9     21.1
Others                                   Q094          14      2.6     18.4
                                                  -------    -----    -----
                                 Total responses      549    100.0    722.4

0 missing cases;  76 valid cases



X2:         3   26-50

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069          13       .4      3.1
hardware                                 Q070         321      9.8     76.6
software                                 Q071         325      9.9     77.6
wine                                     Q072          39      1.2      9.3
generic                                  Q073          26       .8      6.2
brand                                    Q074          27       .8      6.4
recreation                               Q075         113      3.4     27.0
flowers                                  Q076          83      2.5     19.8
magazines                                Q077         147      4.5     35.1
books                                    Q078         298      9.1     71.1
video                                    Q079         145      4.4     34.6
music                                    Q080         269      8.2     64.2
concerts                                 Q081          92      2.8     22.0
travel                                   Q082         259      7.9     61.8
electronics                              Q083         197      6.0     47.0
autos                                    Q084         125      3.8     29.8
metals                                   Q085           8       .2      1.9
jewelry                                  Q086          38      1.2      9.1
investments                              Q087         108      3.3     25.8
quotes                                   Q088         139      4.2     33.2
banking                                  Q089         119      3.6     28.4
insurance                                Q090          50      1.5     11.9
legal                                    Q091          26       .8      6.2
apparel                                  Q092         132      4.0     31.5
real estate                              Q093         100      3.0     23.9
Others                                   Q094          85      2.6     20.3
                                                  -------    -----    -----
                                 Total responses     3284    100.0    783.8

0 missing cases;  419 valid cases



X2:         4   50+

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069           3       .4      2.8
hardware                                 Q070          88     10.9     80.7
software                                 Q071          78      9.6     71.6
wine                                     Q072          11      1.4     10.1
generic                                  Q073          11      1.4     10.1
brand                                    Q074           6       .7      5.5
recreation                               Q075          17      2.1     15.6
flowers                                  Q076          24      3.0     22.0
magazines                                Q077          23      2.8     21.1
books                                    Q078          72      8.9     66.1
video                                    Q079          29      3.6     26.6
music                                    Q080          54      6.7     49.5
concerts                                 Q081          21      2.6     19.3
travel                                   Q082          71      8.8     65.1
electronics                              Q083          53      6.5     48.6
autos                                    Q084          27      3.3     24.8
metals                                   Q085           3       .4      2.8
jewelry                                  Q086           9      1.1      8.3
investments                              Q087          33      4.1     30.3
quotes                                   Q088          44      5.4     40.4
banking                                  Q089          38      4.7     34.9
insurance                                Q090           9      1.1      8.3
legal                                    Q091           7       .9      6.4
apparel                                  Q092          34      4.2     31.2
real estate                              Q093          33      4.1     30.3
Others                                   Q094          13      1.6     11.9
                                                  -------    -----    -----
                                 Total responses      811    100.0    744.0

0 missing cases;  109 valid cases

Items Browsed for Without Intent to Buy




X3:         .

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

hardware                                 Q070           4      9.8     66.7
software                                 Q071           5     12.2     83.3
generic                                  Q073           1      2.4     16.7
brand                                    Q074           1      2.4     16.7
recreation                               Q075           1      2.4     16.7
flowers                                  Q076           1      2.4     16.7
magazines                                Q077           2      4.9     33.3
books                                    Q078           4      9.8     66.7
video                                    Q079           4      9.8     66.7
music                                    Q080           3      7.3     50.0
concerts                                 Q081           3      7.3     50.0
travel                                   Q082           3      7.3     50.0
electronics                              Q083           2      4.9     33.3
autos                                    Q084           1      2.4     16.7
investments                              Q087           1      2.4     16.7
quotes                                   Q088           1      2.4     16.7
apparel                                  Q092           2      4.9     33.3
real estate                              Q093           2      4.9     33.3
                                                  -------    -----    -----
                                 Total responses       41    100.0    683.3

0 missing cases;  6 valid cases



X3:         1   <1 Year

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069           1       .3      2.2
hardware                                 Q070          23      7.0     50.0
software                                 Q071          29      8.8     63.0
wine                                     Q072           8      2.4     17.4
generic                                  Q073           4      1.2      8.7
brand                                    Q074           4      1.2      8.7
recreation                               Q075           7      2.1     15.2
flowers                                  Q076          12      3.6     26.1
magazines                                Q077          16      4.8     34.8
books                                    Q078          28      8.5     60.9
video                                    Q079          13      3.9     28.3
music                                    Q080          23      7.0     50.0
concerts                                 Q081          11      3.3     23.9
travel                                   Q082          26      7.9     56.5
electronics                              Q083          13      3.9     28.3
autos                                    Q084           8      2.4     17.4
metals                                   Q085           2       .6      4.3
jewelry                                  Q086           2       .6      4.3
investments                              Q087          11      3.3     23.9
quotes                                   Q088          14      4.2     30.4
banking                                  Q089          16      4.8     34.8
insurance                                Q090           5      1.5     10.9
legal                                    Q091           5      1.5     10.9
apparel                                  Q092          18      5.5     39.1
real estate                              Q093          17      5.2     37.0
Others                                   Q094          14      4.2     30.4
                                                  -------    -----    -----
                                 Total responses      330    100.0    717.4

0 missing cases;  46 valid cases



X3:         2   1-3 Years

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069           5       .4      2.6
hardware                                 Q070         137      9.7     70.6
software                                 Q071         144     10.2     74.2
wine                                     Q072          12       .8      6.2
generic                                  Q073          10       .7      5.2
brand                                    Q074          14      1.0      7.2
recreation                               Q075          49      3.5     25.3
flowers                                  Q076          36      2.5     18.6
magazines                                Q077          62      4.4     32.0
books                                    Q078         129      9.1     66.5
video                                    Q079          66      4.7     34.0
music                                    Q080         106      7.5     54.6
concerts                                 Q081          39      2.8     20.1
travel                                   Q082         112      7.9     57.7
electronics                              Q083          95      6.7     49.0
autos                                    Q084          64      4.5     33.0
metals                                   Q085           4       .3      2.1
jewelry                                  Q086          13       .9      6.7
investments                              Q087          46      3.2     23.7
quotes                                   Q088          60      4.2     30.9
banking                                  Q089          49      3.5     25.3
insurance                                Q090          22      1.6     11.3
legal                                    Q091          11       .8      5.7
apparel                                  Q092          53      3.7     27.3
real estate                              Q093          41      2.9     21.1
Others                                   Q094          38      2.7     19.6
                                                  -------    -----    -----
                                 Total responses     1417    100.0    730.4

0 missing cases;  194 valid cases



X3:         3   >4 Years

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069          13       .4      3.3
hardware                                 Q070         338     10.8     84.7
software                                 Q071         314     10.1     78.7
wine                                     Q072          35      1.1      8.8
generic                                  Q073          27       .9      6.8
brand                                    Q074          20       .6      5.0
recreation                               Q075          96      3.1     24.1
flowers                                  Q076          80      2.6     20.1
magazines                                Q077         124      4.0     31.1
books                                    Q078         282      9.0     70.7
video                                    Q079         136      4.4     34.1
music                                    Q080         269      8.6     67.4
concerts                                 Q081          92      2.9     23.1
travel                                   Q082         241      7.7     60.4
electronics                              Q083         187      6.0     46.9
autos                                    Q084         110      3.5     27.6
metals                                   Q085           8       .3      2.0
jewelry                                  Q086          34      1.1      8.5
investments                              Q087         107      3.4     26.8
quotes                                   Q088         138      4.4     34.6
banking                                  Q089         120      3.8     30.1
insurance                                Q090          41      1.3     10.3
legal                                    Q091          23       .7      5.8
apparel                                  Q092         131      4.2     32.8
real estate                              Q093          93      3.0     23.3
Others                                   Q094          62      2.0     15.5
                                                  -------    -----    -----
                                 Total responses     3121    100.0    782.2

0 missing cases;  399 valid cases

Items Browsed for Without Intent to Buy




X6:         .

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

hardware                                 Q070           4      9.8     66.7
software                                 Q071           5     12.2     83.3
generic                                  Q073           1      2.4     16.7
brand                                    Q074           1      2.4     16.7
recreation                               Q075           1      2.4     16.7
flowers                                  Q076           1      2.4     16.7
magazines                                Q077           2      4.9     33.3
books                                    Q078           4      9.8     66.7
video                                    Q079           4      9.8     66.7
music                                    Q080           3      7.3     50.0
concerts                                 Q081           3      7.3     50.0
travel                                   Q082           3      7.3     50.0
electronics                              Q083           2      4.9     33.3
autos                                    Q084           1      2.4     16.7
investments                              Q087           1      2.4     16.7
quotes                                   Q088           1      2.4     16.7
apparel                                  Q092           2      4.9     33.3
real estate                              Q093           2      4.9     33.3
                                                  -------    -----    -----
                                 Total responses       41    100.0    683.3

0 missing cases;  6 valid cases



X6:         1   Novice

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069           4      1.4      8.5
hardware                                 Q070          22      7.8     46.8
software                                 Q071          23      8.2     48.9
wine                                     Q072           3      1.1      6.4
generic                                  Q073           5      1.8     10.6
brand                                    Q074           3      1.1      6.4
recreation                               Q075           8      2.8     17.0
flowers                                  Q076           7      2.5     14.9
magazines                                Q077          11      3.9     23.4
books                                    Q078          24      8.5     51.1
video                                    Q079           9      3.2     19.1
music                                    Q080          19      6.7     40.4
concerts                                 Q081           6      2.1     12.8
travel                                   Q082          26      9.2     55.3
electronics                              Q083          15      5.3     31.9
autos                                    Q084           8      2.8     17.0
jewelry                                  Q086           3      1.1      6.4
investments                              Q087           9      3.2     19.1
quotes                                   Q088          11      3.9     23.4
banking                                  Q089          18      6.4     38.3
insurance                                Q090           5      1.8     10.6
legal                                    Q091           4      1.4      8.5
apparel                                  Q092          13      4.6     27.7
real estate                              Q093          11      3.9     23.4
Others                                   Q094          15      5.3     31.9
                                                  -------    -----    -----
                                 Total responses      282    100.0    600.0

0 missing cases;  47 valid cases



X6:         2   Intermediate

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069           7       .7      4.6
hardware                                 Q070         103     10.3     67.3
software                                 Q071         102     10.2     66.7
wine                                     Q072          14      1.4      9.2
generic                                  Q073           4       .4      2.6
brand                                    Q074           9       .9      5.9
recreation                               Q075          22      2.2     14.4
flowers                                  Q076          33      3.3     21.6
magazines                                Q077          41      4.1     26.8
books                                    Q078          88      8.8     57.5
video                                    Q079          47      4.7     30.7
music                                    Q080          84      8.4     54.9
concerts                                 Q081          28      2.8     18.3
travel                                   Q082          81      8.1     52.9
electronics                              Q083          58      5.8     37.9
autos                                    Q084          35      3.5     22.9
metals                                   Q085           2       .2      1.3
jewelry                                  Q086           8       .8      5.2
investments                              Q087          29      2.9     19.0
quotes                                   Q088          45      4.5     29.4
banking                                  Q089          38      3.8     24.8
insurance                                Q090          14      1.4      9.2
legal                                    Q091           5       .5      3.3
apparel                                  Q092          49      4.9     32.0
real estate                              Q093          26      2.6     17.0
Others                                   Q094          27      2.7     17.6
                                                  -------    -----    -----
                                 Total responses      999    100.0    652.9

0 missing cases;  153 valid cases



X6:         3   Experienced

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069           4       .2      1.4
hardware                                 Q070         235     10.7     82.2
software                                 Q071         231     10.5     80.8
wine                                     Q072          17       .8      5.9
generic                                  Q073          15       .7      5.2
brand                                    Q074          16       .7      5.6
recreation                               Q075          70      3.2     24.5
flowers                                  Q076          52      2.4     18.2
magazines                                Q077          84      3.8     29.4
books                                    Q078         206      9.4     72.0
video                                    Q079          92      4.2     32.2
music                                    Q080         179      8.2     62.6
concerts                                 Q081          68      3.1     23.8
travel                                   Q082         176      8.0     61.5
electronics                              Q083         133      6.1     46.5
autos                                    Q084          83      3.8     29.0
metals                                   Q085           3       .1      1.0
jewelry                                  Q086          20       .9      7.0
investments                              Q087          76      3.5     26.6
quotes                                   Q088          95      4.3     33.2
banking                                  Q089          83      3.8     29.0
insurance                                Q090          35      1.6     12.2
legal                                    Q091          17       .8      5.9
apparel                                  Q092          81      3.7     28.3
real estate                              Q093          74      3.4     25.9
Others                                   Q094          48      2.2     16.8
                                                  -------    -----    -----
                                 Total responses     2193    100.0    766.8

0 missing cases;  286 valid cases



X6:         4   Expert

Group G64  Items Browsed for Without Intent to Buy
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

do not                                   Q069           4       .3      2.6
hardware                                 Q070         138      9.9     90.2
software                                 Q071         131      9.4     85.6
wine                                     Q072          21      1.5     13.7
generic                                  Q073          17      1.2     11.1
brand                                    Q074          10       .7      6.5
recreation                               Q075          52      3.7     34.0
flowers                                  Q076          36      2.6     23.5
magazines                                Q077          66      4.7     43.1
books                                    Q078         121      8.7     79.1
video                                    Q079          67      4.8     43.8
music                                    Q080         116      8.3     75.8
concerts                                 Q081          40      2.9     26.1
travel                                   Q082          96      6.9     62.7
electronics                              Q083          89      6.4     58.2
autos                                    Q084          56      4.0     36.6
metals                                   Q085           9       .6      5.9
jewelry                                  Q086          18      1.3     11.8
investments                              Q087          50      3.6     32.7
quotes                                   Q088          61      4.4     39.9
banking                                  Q089          46      3.3     30.1
insurance                                Q090          14      1.0      9.2
legal                                    Q091          13       .9      8.5
apparel                                  Q092          59      4.2     38.6
real estate                              Q093          40      2.9     26.1
Others                                   Q094          24      1.7     15.7
                                                  -------    -----    -----
                                 Total responses     1394    100.0    911.1

0 missing cases;  153 valid cases


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280