Likelyhood of Searching With Intent to Buy
|
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
Valid |
I already do this |
484
| 75.0
| 75.0
| 75.0
|
Very unlikely |
23
| 3.6
| 3.6
| 78.6
|
Somewhat unlikely |
14
| 2.2
| 2.2
| 80.8
|
Neither unlikely/likely |
42
| 6.5
| 6.5
| 87.3
|
Somewhat likely |
42
| 6.5
| 6.5
| 93.8
|
Very likely |
40
| 6.2
| 6.2
| 100.0
|
Total |
645
| 100.0
| 100.0
|
|
Likelyhood of Searching With Intent to Buy
Location |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
I already do this |
3
| 50.0
| 50.0
| 50.0
|
Very unlikely |
3
| 50.0
| 50.0
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
USA |
Valid |
I already do this |
408
| 76.3
| 76.3
| 76.3
|
Very unlikely |
16
| 3.0
| 3.0
| 79.3
|
Somewhat unlikely |
11
| 2.1
| 2.1
| 81.3
|
Neither unlikely/likely |
32
| 6.0
| 6.0
| 87.3
|
Somewhat likely |
37
| 6.9
| 6.9
| 94.2
|
Very likely |
31
| 5.8
| 5.8
| 100.0
|
Total |
535
| 100.0
| 100.0
|
|
Europe |
Valid |
I already do this |
41
| 73.2
| 73.2
| 73.2
|
Very unlikely |
1
| 1.8
| 1.8
| 75.0
|
Somewhat unlikely |
1
| 1.8
| 1.8
| 76.8
|
Neither unlikely/likely |
4
| 7.1
| 7.1
| 83.9
|
Somewhat likely |
3
| 5.4
| 5.4
| 89.3
|
Very likely |
6
| 10.7
| 10.7
| 100.0
|
Total |
56
| 100.0
| 100.0
|
|
Other |
Valid |
I already do this |
32
| 66.7
| 66.7
| 66.7
|
Very unlikely |
3
| 6.3
| 6.3
| 72.9
|
Somewhat unlikely |
2
| 4.2
| 4.2
| 77.1
|
Neither unlikely/likely |
6
| 12.5
| 12.5
| 89.6
|
Somewhat likely |
2
| 4.2
| 4.2
| 93.8
|
Very likely |
3
| 6.3
| 6.3
| 100.0
|
Total |
48
| 100.0
| 100.0
|
|
Likelyhood of Searching With Intent to Buy
Gender |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
I already do this |
3
| 50.0
| 50.0
| 50.0
|
Very unlikely |
3
| 50.0
| 50.0
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
Female |
Valid |
I already do this |
147
| 73.5
| 73.5
| 73.5
|
Very unlikely |
5
| 2.5
| 2.5
| 76.0
|
Somewhat unlikely |
6
| 3.0
| 3.0
| 79.0
|
Neither unlikely/likely |
16
| 8.0
| 8.0
| 87.0
|
Somewhat likely |
14
| 7.0
| 7.0
| 94.0
|
Very likely |
12
| 6.0
| 6.0
| 100.0
|
Total |
200
| 100.0
| 100.0
|
|
Male |
Valid |
I already do this |
334
| 76.1
| 76.1
| 76.1
|
Very unlikely |
15
| 3.4
| 3.4
| 79.5
|
Somewhat unlikely |
8
| 1.8
| 1.8
| 81.3
|
Neither unlikely/likely |
26
| 5.9
| 5.9
| 87.2
|
Somewhat likely |
28
| 6.4
| 6.4
| 93.6
|
Very likely |
28
| 6.4
| 6.4
| 100.0
|
Total |
439
| 100.0
| 100.0
|
|
Likelyhood of Searching With Intent to Buy
Age Groups |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
I already do this |
7
| 50.0
| 50.0
| 50.0
|
Very unlikely |
4
| 28.6
| 28.6
| 78.6
|
Neither unlikely/likely |
2
| 14.3
| 14.3
| 92.9
|
Somewhat likely |
1
| 7.1
| 7.1
| 100.0
|
Total |
14
| 100.0
| 100.0
|
|
11-20 |
Valid |
I already do this |
22
| 81.5
| 81.5
| 81.5
|
Very unlikely |
1
| 3.7
| 3.7
| 85.2
|
Neither unlikely/likely |
1
| 3.7
| 3.7
| 88.9
|
Somewhat likely |
2
| 7.4
| 7.4
| 96.3
|
Very likely |
1
| 3.7
| 3.7
| 100.0
|
Total |
27
| 100.0
| 100.0
|
|
21-25 |
Valid |
I already do this |
60
| 78.9
| 78.9
| 78.9
|
Very unlikely |
4
| 5.3
| 5.3
| 84.2
|
Neither unlikely/likely |
4
| 5.3
| 5.3
| 89.5
|
Somewhat likely |
5
| 6.6
| 6.6
| 96.1
|
Very likely |
3
| 3.9
| 3.9
| 100.0
|
Total |
76
| 100.0
| 100.0
|
|
26-50 |
Valid |
I already do this |
324
| 77.3
| 77.3
| 77.3
|
Very unlikely |
12
| 2.9
| 2.9
| 80.2
|
Somewhat unlikely |
6
| 1.4
| 1.4
| 81.6
|
Neither unlikely/likely |
24
| 5.7
| 5.7
| 87.4
|
Somewhat likely |
25
| 6.0
| 6.0
| 93.3
|
Very likely |
28
| 6.7
| 6.7
| 100.0
|
Total |
419
| 100.0
| 100.0
|
|
50+ |
Valid |
I already do this |
71
| 65.1
| 65.1
| 65.1
|
Very unlikely |
2
| 1.8
| 1.8
| 67.0
|
Somewhat unlikely |
8
| 7.3
| 7.3
| 74.3
|
Neither unlikely/likely |
11
| 10.1
| 10.1
| 84.4
|
Somewhat likely |
9
| 8.3
| 8.3
| 92.7
|
Very likely |
8
| 7.3
| 7.3
| 100.0
|
Total |
109
| 100.0
| 100.0
|
|
Likelyhood of Searching With Intent to Buy
Experience |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
I already do this |
3
| 50.0
| 50.0
| 50.0
|
Very unlikely |
3
| 50.0
| 50.0
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
<1 Year |
Valid |
I already do this |
28
| 60.9
| 60.9
| 60.9
|
Very unlikely |
2
| 4.3
| 4.3
| 65.2
|
Somewhat unlikely |
2
| 4.3
| 4.3
| 69.6
|
Neither unlikely/likely |
5
| 10.9
| 10.9
| 80.4
|
Somewhat likely |
9
| 19.6
| 19.6
| 100.0
|
Total |
46
| 100.0
| 100.0
|
|
1-3 Years |
Valid |
I already do this |
138
| 71.1
| 71.1
| 71.1
|
Very unlikely |
4
| 2.1
| 2.1
| 73.2
|
Somewhat unlikely |
5
| 2.6
| 2.6
| 75.8
|
Neither unlikely/likely |
16
| 8.2
| 8.2
| 84.0
|
Somewhat likely |
17
| 8.8
| 8.8
| 92.8
|
Very likely |
14
| 7.2
| 7.2
| 100.0
|
Total |
194
| 100.0
| 100.0
|
|
>4 Years |
Valid |
I already do this |
315
| 78.9
| 78.9
| 78.9
|
Very unlikely |
14
| 3.5
| 3.5
| 82.5
|
Somewhat unlikely |
7
| 1.8
| 1.8
| 84.2
|
Neither unlikely/likely |
21
| 5.3
| 5.3
| 89.5
|
Somewhat likely |
16
| 4.0
| 4.0
| 93.5
|
Very likely |
26
| 6.5
| 6.5
| 100.0
|
Total |
399
| 100.0
| 100.0
|
|
Likelyhood of Searching With Intent to Buy
Skill Level |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
I already do this |
3
| 50.0
| 50.0
| 50.0
|
Very unlikely |
3
| 50.0
| 50.0
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
Novice |
Valid |
I already do this |
29
| 61.7
| 61.7
| 61.7
|
Very unlikely |
2
| 4.3
| 4.3
| 66.0
|
Somewhat unlikely |
5
| 10.6
| 10.6
| 76.6
|
Neither unlikely/likely |
3
| 6.4
| 6.4
| 83.0
|
Somewhat likely |
8
| 17.0
| 17.0
| 100.0
|
Total |
47
| 100.0
| 100.0
|
|
Intermediate |
Valid |
I already do this |
98
| 64.1
| 64.1
| 64.1
|
Very unlikely |
8
| 5.2
| 5.2
| 69.3
|
Somewhat unlikely |
3
| 2.0
| 2.0
| 71.2
|
Neither unlikely/likely |
16
| 10.5
| 10.5
| 81.7
|
Somewhat likely |
16
| 10.5
| 10.5
| 92.2
|
Very likely |
12
| 7.8
| 7.8
| 100.0
|
Total |
153
| 100.0
| 100.0
|
|
Experienced |
Valid |
I already do this |
231
| 80.8
| 80.8
| 80.8
|
Very unlikely |
7
| 2.4
| 2.4
| 83.2
|
Somewhat unlikely |
6
| 2.1
| 2.1
| 85.3
|
Neither unlikely/likely |
14
| 4.9
| 4.9
| 90.2
|
Somewhat likely |
12
| 4.2
| 4.2
| 94.4
|
Very likely |
16
| 5.6
| 5.6
| 100.0
|
Total |
286
| 100.0
| 100.0
|
|
Expert |
Valid |
I already do this |
123
| 80.4
| 80.4
| 80.4
|
Very unlikely |
3
| 2.0
| 2.0
| 82.4
|
Neither unlikely/likely |
9
| 5.9
| 5.9
| 88.2
|
Somewhat likely |
6
| 3.9
| 3.9
| 92.2
|
Very likely |
12
| 7.8
| 7.8
| 100.0
|
Total |
153
| 100.0
| 100.0
|
|
Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu
For more information or to submit comments:
send email to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280