GVU's Tenth WWW User Survey Graphs

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Frequency of Purchasing Online


On average, how often do you make online purchases from Web-based vendors?


Frequency of Purchasing Online

Frequency of Purchasing Online

Frequency Percent Valid Percent Cumulative Percent
Valid Don't do at all 69 10.7 10.7 10.7
Do less than once each month 272 42.2 42.2 52.9
Do about once each month 191 29.6 29.6 82.5
Do several times each month 86 13.3 13.3 95.8
Do about once each week 23 3.6 3.6 99.4
Do several times each week 4 .6 .6 100.0
Total 645 100.0 100.0

Frequency of Purchasing Online

Frequency of Purchasing Online
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Don't do at all 2 33.3 33.3 33.3
Do less than once each month 2 33.3 33.3 66.7
Do about once each month 1 16.7 16.7 83.3
Do several times each month 1 16.7 16.7 100.0
Total 6 100.0 100.0
USA Valid Don't do at all 49 9.2 9.2 9.2
Do less than once each month 223 41.7 41.7 50.8
Do about once each month 167 31.2 31.2 82.1
Do several times each month 73 13.6 13.6 95.7
Do about once each week 19 3.6 3.6 99.3
Do several times each week 4 .7 .7 100.0
Total 535 100.0 100.0
Europe Valid Don't do at all 7 12.5 12.5 12.5
Do less than once each month 28 50.0 50.0 62.5
Do about once each month 13 23.2 23.2 85.7
Do several times each month 6 10.7 10.7 96.4
Do about once each week 2 3.6 3.6 100.0
Total 56 100.0 100.0
Other Valid Don't do at all 11 22.9 22.9 22.9
Do less than once each month 19 39.6 39.6 62.5
Do about once each month 10 20.8 20.8 83.3
Do several times each month 6 12.5 12.5 95.8
Do about once each week 2 4.2 4.2 100.0
Total 48 100.0 100.0

Frequency of Purchasing Online

Frequency of Purchasing Online
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Don't do at all 2 33.3 33.3 33.3
Do less than once each month 2 33.3 33.3 66.7
Do about once each month 1 16.7 16.7 83.3
Do several times each month 1 16.7 16.7 100.0
Total 6 100.0 100.0
Female Valid Don't do at all 26 13.0 13.0 13.0
Do less than once each month 88 44.0 44.0 57.0
Do about once each month 52 26.0 26.0 83.0
Do several times each month 29 14.5 14.5 97.5
Do about once each week 5 2.5 2.5 100.0
Total 200 100.0 100.0
Male Valid Don't do at all 41 9.3 9.3 9.3
Do less than once each month 182 41.5 41.5 50.8
Do about once each month 138 31.4 31.4 82.2
Do several times each month 56 12.8 12.8 95.0
Do about once each week 18 4.1 4.1 99.1
Do several times each week 4 .9 .9 100.0
Total 439 100.0 100.0

Frequency of Purchasing Online

Frequency of Purchasing Online
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Don't do at all 2 14.3 14.3 14.3
Do less than once each month 7 50.0 50.0 64.3
Do about once each month 4 28.6 28.6 92.9
Do several times each month 1 7.1 7.1 100.0
Total 14 100.0 100.0
11-20 Valid Don't do at all 9 33.3 33.3 33.3
Do less than once each month 15 55.6 55.6 88.9
Do about once each month 1 3.7 3.7 92.6
Do several times each month 2 7.4 7.4 100.0
Total 27 100.0 100.0
21-25 Valid Don't do at all 7 9.2 9.2 9.2
Do less than once each month 33 43.4 43.4 52.6
Do about once each month 23 30.3 30.3 82.9
Do several times each month 12 15.8 15.8 98.7
Do about once each week 1 1.3 1.3 100.0
Total 76 100.0 100.0
26-50 Valid Don't do at all 41 9.8 9.8 9.8
Do less than once each month 174 41.5 41.5 51.3
Do about once each month 127 30.3 30.3 81.6
Do several times each month 56 13.4 13.4 95.0
Do about once each week 17 4.1 4.1 99.0
Do several times each week 4 1.0 1.0 100.0
Total 419 100.0 100.0
50+ Valid Don't do at all 10 9.2 9.2 9.2
Do less than once each month 43 39.4 39.4 48.6
Do about once each month 36 33.0 33.0 81.7
Do several times each month 15 13.8 13.8 95.4
Do about once each week 5 4.6 4.6 100.0
Total 109 100.0 100.0

Frequency of Purchasing Online

Frequency of Purchasing Online
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Don't do at all 2 33.3 33.3 33.3
Do less than once each month 2 33.3 33.3 66.7
Do about once each month 1 16.7 16.7 83.3
Do several times each month 1 16.7 16.7 100.0
Total 6 100.0 100.0
<1 Year Valid Don't do at all 17 37.0 37.0 37.0
Do less than once each month 19 41.3 41.3 78.3
Do about once each month 6 13.0 13.0 91.3
Do several times each month 3 6.5 6.5 97.8
Do about once each week 1 2.2 2.2 100.0
Total 46 100.0 100.0
1-3 Years Valid Don't do at all 25 12.9 12.9 12.9
Do less than once each month 93 47.9 47.9 60.8
Do about once each month 47 24.2 24.2 85.1
Do several times each month 23 11.9 11.9 96.9
Do about once each week 3 1.5 1.5 98.5
Do several times each week 3 1.5 1.5 100.0
Total 194 100.0 100.0
>4 Years Valid Don't do at all 25 6.3 6.3 6.3
Do less than once each month 158 39.6 39.6 45.9
Do about once each month 137 34.3 34.3 80.2
Do several times each month 59 14.8 14.8 95.0
Do about once each week 19 4.8 4.8 99.7
Do several times each week 1 .3 .3 100.0
Total 399 100.0 100.0

Frequency of Purchasing Online

Frequency of Purchasing Online
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid Don't do at all 2 33.3 33.3 33.3
Do less than once each month 2 33.3 33.3 66.7
Do about once each month 1 16.7 16.7 83.3
Do several times each month 1 16.7 16.7 100.0
Total 6 100.0 100.0
Novice Valid Don't do at all 20 42.6 42.6 42.6
Do less than once each month 20 42.6 42.6 85.1
Do about once each month 6 12.8 12.8 97.9
Do several times each month 1 2.1 2.1 100.0
Total 47 100.0 100.0
Intermediate Valid Don't do at all 23 15.0 15.0 15.0
Do less than once each month 88 57.5 57.5 72.5
Do about once each month 20 13.1 13.1 85.6
Do several times each month 19 12.4 12.4 98.0
Do about once each week 3 2.0 2.0 100.0
Total 153 100.0 100.0
Experienced Valid Don't do at all 23 8.0 8.0 8.0
Do less than once each month 115 40.2 40.2 48.3
Do about once each month 100 35.0 35.0 83.2
Do several times each month 34 11.9 11.9 95.1
Do about once each week 13 4.5 4.5 99.7
Do several times each week 1 .3 .3 100.0
Total 286 100.0 100.0
Expert Valid Don't do at all 1 .7 .7 .7
Do less than once each month 47 30.7 30.7 31.4
Do about once each month 64 41.8 41.8 73.2
Do several times each month 31 20.3 20.3 93.5
Do about once each week 7 4.6 4.6 98.0
Do several times each week 3 2.0 2.0 100.0
Total 153 100.0 100.0


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280