Frequency of Purchasing Online
|
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
Valid |
Don't do at all |
69
| 10.7
| 10.7
| 10.7
|
Do less than once each month |
272
| 42.2
| 42.2
| 52.9
|
Do about once each month |
191
| 29.6
| 29.6
| 82.5
|
Do several times each month |
86
| 13.3
| 13.3
| 95.8
|
Do about once each week |
23
| 3.6
| 3.6
| 99.4
|
Do several times each week |
4
| .6
| .6
| 100.0
|
Total |
645
| 100.0
| 100.0
|
|
Frequency of Purchasing Online
Location |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Don't do at all |
2
| 33.3
| 33.3
| 33.3
|
Do less than once each month |
2
| 33.3
| 33.3
| 66.7
|
Do about once each month |
1
| 16.7
| 16.7
| 83.3
|
Do several times each month |
1
| 16.7
| 16.7
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
USA |
Valid |
Don't do at all |
49
| 9.2
| 9.2
| 9.2
|
Do less than once each month |
223
| 41.7
| 41.7
| 50.8
|
Do about once each month |
167
| 31.2
| 31.2
| 82.1
|
Do several times each month |
73
| 13.6
| 13.6
| 95.7
|
Do about once each week |
19
| 3.6
| 3.6
| 99.3
|
Do several times each week |
4
| .7
| .7
| 100.0
|
Total |
535
| 100.0
| 100.0
|
|
Europe |
Valid |
Don't do at all |
7
| 12.5
| 12.5
| 12.5
|
Do less than once each month |
28
| 50.0
| 50.0
| 62.5
|
Do about once each month |
13
| 23.2
| 23.2
| 85.7
|
Do several times each month |
6
| 10.7
| 10.7
| 96.4
|
Do about once each week |
2
| 3.6
| 3.6
| 100.0
|
Total |
56
| 100.0
| 100.0
|
|
Other |
Valid |
Don't do at all |
11
| 22.9
| 22.9
| 22.9
|
Do less than once each month |
19
| 39.6
| 39.6
| 62.5
|
Do about once each month |
10
| 20.8
| 20.8
| 83.3
|
Do several times each month |
6
| 12.5
| 12.5
| 95.8
|
Do about once each week |
2
| 4.2
| 4.2
| 100.0
|
Total |
48
| 100.0
| 100.0
|
|
Frequency of Purchasing Online
Gender |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Don't do at all |
2
| 33.3
| 33.3
| 33.3
|
Do less than once each month |
2
| 33.3
| 33.3
| 66.7
|
Do about once each month |
1
| 16.7
| 16.7
| 83.3
|
Do several times each month |
1
| 16.7
| 16.7
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
Female |
Valid |
Don't do at all |
26
| 13.0
| 13.0
| 13.0
|
Do less than once each month |
88
| 44.0
| 44.0
| 57.0
|
Do about once each month |
52
| 26.0
| 26.0
| 83.0
|
Do several times each month |
29
| 14.5
| 14.5
| 97.5
|
Do about once each week |
5
| 2.5
| 2.5
| 100.0
|
Total |
200
| 100.0
| 100.0
|
|
Male |
Valid |
Don't do at all |
41
| 9.3
| 9.3
| 9.3
|
Do less than once each month |
182
| 41.5
| 41.5
| 50.8
|
Do about once each month |
138
| 31.4
| 31.4
| 82.2
|
Do several times each month |
56
| 12.8
| 12.8
| 95.0
|
Do about once each week |
18
| 4.1
| 4.1
| 99.1
|
Do several times each week |
4
| .9
| .9
| 100.0
|
Total |
439
| 100.0
| 100.0
|
|
Frequency of Purchasing Online
Age Groups |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Don't do at all |
2
| 14.3
| 14.3
| 14.3
|
Do less than once each month |
7
| 50.0
| 50.0
| 64.3
|
Do about once each month |
4
| 28.6
| 28.6
| 92.9
|
Do several times each month |
1
| 7.1
| 7.1
| 100.0
|
Total |
14
| 100.0
| 100.0
|
|
11-20 |
Valid |
Don't do at all |
9
| 33.3
| 33.3
| 33.3
|
Do less than once each month |
15
| 55.6
| 55.6
| 88.9
|
Do about once each month |
1
| 3.7
| 3.7
| 92.6
|
Do several times each month |
2
| 7.4
| 7.4
| 100.0
|
Total |
27
| 100.0
| 100.0
|
|
21-25 |
Valid |
Don't do at all |
7
| 9.2
| 9.2
| 9.2
|
Do less than once each month |
33
| 43.4
| 43.4
| 52.6
|
Do about once each month |
23
| 30.3
| 30.3
| 82.9
|
Do several times each month |
12
| 15.8
| 15.8
| 98.7
|
Do about once each week |
1
| 1.3
| 1.3
| 100.0
|
Total |
76
| 100.0
| 100.0
|
|
26-50 |
Valid |
Don't do at all |
41
| 9.8
| 9.8
| 9.8
|
Do less than once each month |
174
| 41.5
| 41.5
| 51.3
|
Do about once each month |
127
| 30.3
| 30.3
| 81.6
|
Do several times each month |
56
| 13.4
| 13.4
| 95.0
|
Do about once each week |
17
| 4.1
| 4.1
| 99.0
|
Do several times each week |
4
| 1.0
| 1.0
| 100.0
|
Total |
419
| 100.0
| 100.0
|
|
50+ |
Valid |
Don't do at all |
10
| 9.2
| 9.2
| 9.2
|
Do less than once each month |
43
| 39.4
| 39.4
| 48.6
|
Do about once each month |
36
| 33.0
| 33.0
| 81.7
|
Do several times each month |
15
| 13.8
| 13.8
| 95.4
|
Do about once each week |
5
| 4.6
| 4.6
| 100.0
|
Total |
109
| 100.0
| 100.0
|
|
Frequency of Purchasing Online
Experience |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Don't do at all |
2
| 33.3
| 33.3
| 33.3
|
Do less than once each month |
2
| 33.3
| 33.3
| 66.7
|
Do about once each month |
1
| 16.7
| 16.7
| 83.3
|
Do several times each month |
1
| 16.7
| 16.7
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
<1 Year |
Valid |
Don't do at all |
17
| 37.0
| 37.0
| 37.0
|
Do less than once each month |
19
| 41.3
| 41.3
| 78.3
|
Do about once each month |
6
| 13.0
| 13.0
| 91.3
|
Do several times each month |
3
| 6.5
| 6.5
| 97.8
|
Do about once each week |
1
| 2.2
| 2.2
| 100.0
|
Total |
46
| 100.0
| 100.0
|
|
1-3 Years |
Valid |
Don't do at all |
25
| 12.9
| 12.9
| 12.9
|
Do less than once each month |
93
| 47.9
| 47.9
| 60.8
|
Do about once each month |
47
| 24.2
| 24.2
| 85.1
|
Do several times each month |
23
| 11.9
| 11.9
| 96.9
|
Do about once each week |
3
| 1.5
| 1.5
| 98.5
|
Do several times each week |
3
| 1.5
| 1.5
| 100.0
|
Total |
194
| 100.0
| 100.0
|
|
>4 Years |
Valid |
Don't do at all |
25
| 6.3
| 6.3
| 6.3
|
Do less than once each month |
158
| 39.6
| 39.6
| 45.9
|
Do about once each month |
137
| 34.3
| 34.3
| 80.2
|
Do several times each month |
59
| 14.8
| 14.8
| 95.0
|
Do about once each week |
19
| 4.8
| 4.8
| 99.7
|
Do several times each week |
1
| .3
| .3
| 100.0
|
Total |
399
| 100.0
| 100.0
|
|
Frequency of Purchasing Online
Skill Level |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Don't do at all |
2
| 33.3
| 33.3
| 33.3
|
Do less than once each month |
2
| 33.3
| 33.3
| 66.7
|
Do about once each month |
1
| 16.7
| 16.7
| 83.3
|
Do several times each month |
1
| 16.7
| 16.7
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
Novice |
Valid |
Don't do at all |
20
| 42.6
| 42.6
| 42.6
|
Do less than once each month |
20
| 42.6
| 42.6
| 85.1
|
Do about once each month |
6
| 12.8
| 12.8
| 97.9
|
Do several times each month |
1
| 2.1
| 2.1
| 100.0
|
Total |
47
| 100.0
| 100.0
|
|
Intermediate |
Valid |
Don't do at all |
23
| 15.0
| 15.0
| 15.0
|
Do less than once each month |
88
| 57.5
| 57.5
| 72.5
|
Do about once each month |
20
| 13.1
| 13.1
| 85.6
|
Do several times each month |
19
| 12.4
| 12.4
| 98.0
|
Do about once each week |
3
| 2.0
| 2.0
| 100.0
|
Total |
153
| 100.0
| 100.0
|
|
Experienced |
Valid |
Don't do at all |
23
| 8.0
| 8.0
| 8.0
|
Do less than once each month |
115
| 40.2
| 40.2
| 48.3
|
Do about once each month |
100
| 35.0
| 35.0
| 83.2
|
Do several times each month |
34
| 11.9
| 11.9
| 95.1
|
Do about once each week |
13
| 4.5
| 4.5
| 99.7
|
Do several times each week |
1
| .3
| .3
| 100.0
|
Total |
286
| 100.0
| 100.0
|
|
Expert |
Valid |
Don't do at all |
1
| .7
| .7
| .7
|
Do less than once each month |
47
| 30.7
| 30.7
| 31.4
|
Do about once each month |
64
| 41.8
| 41.8
| 73.2
|
Do several times each month |
31
| 20.3
| 20.3
| 93.5
|
Do about once each week |
7
| 4.6
| 4.6
| 98.0
|
Do several times each week |
3
| 2.0
| 2.0
| 100.0
|
Total |
153
| 100.0
| 100.0
|
|
Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu
For more information or to submit comments:
send email to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280