GVU's Tenth WWW User Survey Graphs

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Organization Uses Web Effectively to Reach Customers

My organization uses the web effectively to reach customers.
Organization Uses Web Effectively to Reach Customers

Organization Uses Web Effectively to Reach Customers

Frequency Percent Valid Percent Cumulative Percent
Valid Not applicable 977 29.7 29.7 29.7
Strongly Agree 527 16.0 16.0 45.7
Somewhat Agree 774 23.5 23.5 69.2
Neither Agree nor Disagree 310 9.4 9.4 78.6
Somewhat Disagree 392 11.9 11.9 90.5
Strongly Disagree 311 9.5 9.5 100.0
Total 3291 100.0 100.0

Organization Uses Web Effectively to Reach Customers

Organization Uses Web Effectively to Reach Customers
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Not applicable 20 23.5 23.5 23.5
Strongly Agree 19 22.4 22.4 45.9
Somewhat Agree 19 22.4 22.4 68.2
Neither Agree nor Disagree 8 9.4 9.4 77.6
Somewhat Disagree 10 11.8 11.8 89.4
Strongly Disagree 9 10.6 10.6 100.0
Total 85 100.0 100.0
USA Valid Not applicable 834 31.4 31.4 31.4
Strongly Agree 398 15.0 15.0 46.4
Somewhat Agree 619 23.3 23.3 69.7
Neither Agree nor Disagree 255 9.6 9.6 79.4
Somewhat Disagree 302 11.4 11.4 90.7
Strongly Disagree 246 9.3 9.3 100.0
Total 2654 100.0 100.0
Europe Valid Not applicable 50 18.7 18.7 18.7
Strongly Agree 42 15.7 15.7 34.3
Somewhat Agree 79 29.5 29.5 63.8
Neither Agree nor Disagree 23 8.6 8.6 72.4
Somewhat Disagree 41 15.3 15.3 87.7
Strongly Disagree 33 12.3 12.3 100.0
Total 268 100.0 100.0
Other Valid Not applicable 73 25.7 25.7 25.7
Strongly Agree 68 23.9 23.9 49.6
Somewhat Agree 57 20.1 20.1 69.7
Neither Agree nor Disagree 24 8.5 8.5 78.2
Somewhat Disagree 39 13.7 13.7 91.9
Strongly Disagree 23 8.1 8.1 100.0
Total 284 100.0 100.0

Organization Uses Web Effectively to Reach Customers

Organization Uses Web Effectively to Reach Customers
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Not applicable 20 23.5 23.5 23.5
Strongly Agree 19 22.4 22.4 45.9
Somewhat Agree 19 22.4 22.4 68.2
Neither Agree nor Disagree 8 9.4 9.4 77.6
Somewhat Disagree 10 11.8 11.8 89.4
Strongly Disagree 9 10.6 10.6 100.0
Total 85 100.0 100.0
Female Valid Not applicable 382 36.8 36.8 36.8
Strongly Agree 177 17.1 17.1 53.9
Somewhat Agree 218 21.0 21.0 74.9
Neither Agree nor Disagree 85 8.2 8.2 83.0
Somewhat Disagree 111 10.7 10.7 93.7
Strongly Disagree 65 6.3 6.3 100.0
Total 1038 100.0 100.0
Male Valid Not applicable 575 26.5 26.5 26.5
Strongly Agree 331 15.3 15.3 41.8
Somewhat Agree 537 24.8 24.8 66.6
Neither Agree nor Disagree 217 10.0 10.0 76.6
Somewhat Disagree 271 12.5 12.5 89.1
Strongly Disagree 237 10.9 10.9 100.0
Total 2168 100.0 100.0

Organization Uses Web Effectively to Reach Customers

Organization Uses Web Effectively to Reach Customers
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Not applicable 39 30.5 30.5 30.5
Strongly Agree 22 17.2 17.2 47.7
Somewhat Agree 26 20.3 20.3 68.0
Neither Agree nor Disagree 13 10.2 10.2 78.1
Somewhat Disagree 13 10.2 10.2 88.3
Strongly Disagree 15 11.7 11.7 100.0
Total 128 100.0 100.0
11-20 Valid Not applicable 91 52.3 52.3 52.3
Strongly Agree 17 9.8 9.8 62.1
Somewhat Agree 15 8.6 8.6 70.7
Neither Agree nor Disagree 23 13.2 13.2 83.9
Somewhat Disagree 14 8.0 8.0 92.0
Strongly Disagree 14 8.0 8.0 100.0
Total 174 100.0 100.0
21-25 Valid Not applicable 96 24.6 24.6 24.6
Strongly Agree 82 21.0 21.0 45.5
Somewhat Agree 97 24.8 24.8 70.3
Neither Agree nor Disagree 40 10.2 10.2 80.6
Somewhat Disagree 47 12.0 12.0 92.6
Strongly Disagree 29 7.4 7.4 100.0
Total 391 100.0 100.0
26-50 Valid Not applicable 503 24.5 24.5 24.5
Strongly Agree 350 17.0 17.0 41.5
Somewhat Agree 551 26.8 26.8 68.4
Neither Agree nor Disagree 184 9.0 9.0 77.3
Somewhat Disagree 266 13.0 13.0 90.3
Strongly Disagree 200 9.7 9.7 100.0
Total 2054 100.0 100.0
50+ Valid Not applicable 248 45.6 45.6 45.6
Strongly Agree 56 10.3 10.3 55.9
Somewhat Agree 85 15.6 15.6 71.5
Neither Agree nor Disagree 50 9.2 9.2 80.7
Somewhat Disagree 52 9.6 9.6 90.3
Strongly Disagree 53 9.7 9.7 100.0
Total 544 100.0 100.0

Organization Uses Web Effectively to Reach Customers

Organization Uses Web Effectively to Reach Customers
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Not applicable 20 23.5 23.5 23.5
Strongly Agree 19 22.4 22.4 45.9
Somewhat Agree 19 22.4 22.4 68.2
Neither Agree nor Disagree 8 9.4 9.4 77.6
Somewhat Disagree 10 11.8 11.8 89.4
Strongly Disagree 9 10.6 10.6 100.0
Total 85 100.0 100.0
<1 Year Valid Not applicable 187 53.1 53.1 53.1
Strongly Agree 32 9.1 9.1 62.2
Somewhat Agree 40 11.4 11.4 73.6
Neither Agree nor Disagree 33 9.4 9.4 83.0
Somewhat Disagree 32 9.1 9.1 92.0
Strongly Disagree 28 8.0 8.0 100.0
Total 352 100.0 100.0
1-3 Years Valid Not applicable 379 35.7 35.7 35.7
Strongly Agree 133 12.5 12.5 48.2
Somewhat Agree 222 20.9 20.9 69.1
Neither Agree nor Disagree 101 9.5 9.5 78.6
Somewhat Disagree 115 10.8 10.8 89.5
Strongly Disagree 112 10.5 10.5 100.0
Total 1062 100.0 100.0
>4 Years Valid Not applicable 391 21.8 21.8 21.8
Strongly Agree 343 19.1 19.1 41.0
Somewhat Agree 493 27.5 27.5 68.5
Neither Agree nor Disagree 168 9.4 9.4 77.8
Somewhat Disagree 235 13.1 13.1 91.0
Strongly Disagree 162 9.0 9.0 100.0
Total 1792 100.0 100.0

Organization Uses Web Effectively to Reach Customers

Organization Uses Web Effectively to Reach Customers
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid Not applicable 20 23.5 23.5 23.5
Strongly Agree 19 22.4 22.4 45.9
Somewhat Agree 19 22.4 22.4 68.2
Neither Agree nor Disagree 8 9.4 9.4 77.6
Somewhat Disagree 10 11.8 11.8 89.4
Strongly Disagree 9 10.6 10.6 100.0
Total 85 100.0 100.0
Novice Valid Not applicable 189 51.5 51.5 51.5
Strongly Agree 31 8.4 8.4 59.9
Somewhat Agree 55 15.0 15.0 74.9
Neither Agree nor Disagree 39 10.6 10.6 85.6
Somewhat Disagree 23 6.3 6.3 91.8
Strongly Disagree 30 8.2 8.2 100.0
Total 367 100.0 100.0
Intermediate Valid Not applicable 352 40.4 40.4 40.4
Strongly Agree 98 11.3 11.3 51.7
Somewhat Agree 146 16.8 16.8 68.4
Neither Agree nor Disagree 92 10.6 10.6 79.0
Somewhat Disagree 100 11.5 11.5 90.5
Strongly Disagree 83 9.5 9.5 100.0
Total 871 100.0 100.0
Experienced Valid Not applicable 328 24.9 24.9 24.9
Strongly Agree 218 16.5 16.5 41.4
Somewhat Agree 336 25.5 25.5 66.9
Neither Agree nor Disagree 123 9.3 9.3 76.3
Somewhat Disagree 174 13.2 13.2 89.5
Strongly Disagree 139 10.5 10.5 100.0
Total 1318 100.0 100.0
Expert Valid Not applicable 88 13.5 13.5 13.5
Strongly Agree 161 24.8 24.8 38.3
Somewhat Agree 218 33.5 33.5 71.8
Neither Agree nor Disagree 48 7.4 7.4 79.2
Somewhat Disagree 85 13.1 13.1 92.3
Strongly Disagree 50 7.7 7.7 100.0
Total 650 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280