GVU's Tenth WWW User Survey Graphs

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Watching TV

...instead of watching TV?
Watching TV

Watching TV

Frequency Percent Valid Percent Cumulative Percent
Valid Daily 1824 55.4 55.4 55.4
Weekly 817 24.8 24.8 80.2
Monthly 183 5.6 5.6 85.8
Less than Once/Mo 181 5.5 5.5 91.3
Never 286 8.7 8.7 100.0
Total 3291 100.0 100.0

Watching TV

Watching TV
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Daily 39 45.9 45.9 45.9
Weekly 30 35.3 35.3 81.2
Monthly 4 4.7 4.7 85.9
Less than Once/Mo 3 3.5 3.5 89.4
Never 9 10.6 10.6 100.0
Total 85 100.0 100.0
USA Valid Daily 1544 58.2 58.2 58.2
Weekly 640 24.1 24.1 82.3
Monthly 140 5.3 5.3 87.6
Less than Once/Mo 133 5.0 5.0 92.6
Never 197 7.4 7.4 100.0
Total 2654 100.0 100.0
Europe Valid Daily 101 37.7 37.7 37.7
Weekly 70 26.1 26.1 63.8
Monthly 23 8.6 8.6 72.4
Less than Once/Mo 25 9.3 9.3 81.7
Never 49 18.3 18.3 100.0
Total 268 100.0 100.0
Other Valid Daily 140 49.3 49.3 49.3
Weekly 77 27.1 27.1 76.4
Monthly 16 5.6 5.6 82.0
Less than Once/Mo 20 7.0 7.0 89.1
Never 31 10.9 10.9 100.0
Total 284 100.0 100.0

Watching TV

Watching TV
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Daily 39 45.9 45.9 45.9
Weekly 30 35.3 35.3 81.2
Monthly 4 4.7 4.7 85.9
Less than Once/Mo 3 3.5 3.5 89.4
Never 9 10.6 10.6 100.0
Total 85 100.0 100.0
Female Valid Daily 556 53.6 53.6 53.6
Weekly 242 23.3 23.3 76.9
Monthly 67 6.5 6.5 83.3
Less than Once/Mo 76 7.3 7.3 90.7
Never 97 9.3 9.3 100.0
Total 1038 100.0 100.0
Male Valid Daily 1229 56.7 56.7 56.7
Weekly 545 25.1 25.1 81.8
Monthly 112 5.2 5.2 87.0
Less than Once/Mo 102 4.7 4.7 91.7
Never 180 8.3 8.3 100.0
Total 2168 100.0 100.0

Watching TV

Watching TV
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Daily 64 50.0 50.0 50.0
Weekly 41 32.0 32.0 82.0
Monthly 5 3.9 3.9 85.9
Less than Once/Mo 7 5.5 5.5 91.4
Never 11 8.6 8.6 100.0
Total 128 100.0 100.0
11-20 Valid Daily 111 63.8 63.8 63.8
Weekly 36 20.7 20.7 84.5
Monthly 6 3.4 3.4 87.9
Less than Once/Mo 8 4.6 4.6 92.5
Never 13 7.5 7.5 100.0
Total 174 100.0 100.0
21-25 Valid Daily 197 50.4 50.4 50.4
Weekly 100 25.6 25.6 76.0
Monthly 32 8.2 8.2 84.1
Less than Once/Mo 30 7.7 7.7 91.8
Never 32 8.2 8.2 100.0
Total 391 100.0 100.0
26-50 Valid Daily 1079 52.5 52.5 52.5
Weekly 539 26.2 26.2 78.8
Monthly 123 6.0 6.0 84.8
Less than Once/Mo 115 5.6 5.6 90.4
Never 198 9.6 9.6 100.0
Total 2054 100.0 100.0
50+ Valid Daily 373 68.6 68.6 68.6
Weekly 101 18.6 18.6 87.1
Monthly 17 3.1 3.1 90.3
Less than Once/Mo 21 3.9 3.9 94.1
Never 32 5.9 5.9 100.0
Total 544 100.0 100.0

Watching TV

Watching TV
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Daily 39 45.9 45.9 45.9
Weekly 30 35.3 35.3 81.2
Monthly 4 4.7 4.7 85.9
Less than Once/Mo 3 3.5 3.5 89.4
Never 9 10.6 10.6 100.0
Total 85 100.0 100.0
<1 Year Valid Daily 230 65.3 65.3 65.3
Weekly 69 19.6 19.6 84.9
Monthly 15 4.3 4.3 89.2
Less than Once/Mo 11 3.1 3.1 92.3
Never 27 7.7 7.7 100.0
Total 352 100.0 100.0
1-3 Years Valid Daily 623 58.7 58.7 58.7
Weekly 260 24.5 24.5 83.1
Monthly 56 5.3 5.3 88.4
Less than Once/Mo 54 5.1 5.1 93.5
Never 69 6.5 6.5 100.0
Total 1062 100.0 100.0
>4 Years Valid Daily 932 52.0 52.0 52.0
Weekly 458 25.6 25.6 77.6
Monthly 108 6.0 6.0 83.6
Less than Once/Mo 113 6.3 6.3 89.9
Never 181 10.1 10.1 100.0
Total 1792 100.0 100.0

Watching TV

Watching TV
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid Daily 39 45.9 45.9 45.9
Weekly 30 35.3 35.3 81.2
Monthly 4 4.7 4.7 85.9
Less than Once/Mo 3 3.5 3.5 89.4
Never 9 10.6 10.6 100.0
Total 85 100.0 100.0
Novice Valid Daily 179 48.8 48.8 48.8
Weekly 87 23.7 23.7 72.5
Monthly 27 7.4 7.4 79.8
Less than Once/Mo 29 7.9 7.9 87.7
Never 45 12.3 12.3 100.0
Total 367 100.0 100.0
Intermediate Valid Daily 477 54.8 54.8 54.8
Weekly 214 24.6 24.6 79.3
Monthly 49 5.6 5.6 85.0
Less than Once/Mo 49 5.6 5.6 90.6
Never 82 9.4 9.4 100.0
Total 871 100.0 100.0
Experienced Valid Daily 732 55.5 55.5 55.5
Weekly 325 24.7 24.7 80.2
Monthly 76 5.8 5.8 86.0
Less than Once/Mo 72 5.5 5.5 91.4
Never 113 8.6 8.6 100.0
Total 1318 100.0 100.0
Expert Valid Daily 397 61.1 61.1 61.1
Weekly 161 24.8 24.8 85.8
Monthly 27 4.2 4.2 90.0
Less than Once/Mo 28 4.3 4.3 94.3
Never 37 5.7 5.7 100.0
Total 650 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280