GVU's Tenth WWW User Survey Graphs

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Internet Advertising


In general, do you like or dislike Internet advertising?

Internet Advertising

Internet Advertising

Frequency Percent Valid Percent Cumulative Percent
Valid Like a lot 122 3.7 3.7 3.7
Like a little 274 8.3 8.3 12.0
Some 1653 50.2 50.2 62.3
Dislike a little 696 21.1 21.1 83.4
Dislike a lot 546 16.6 16.6 100.0
Total 3291 100.0 100.0

Internet Advertising

Internet Advertising
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Like a lot 5 5.9 5.9 5.9
Like a little 6 7.1 7.1 12.9
Some 48 56.5 56.5 69.4
Dislike a little 16 18.8 18.8 88.2
Dislike a lot 10 11.8 11.8 100.0
Total 85 100.0 100.0
USA Valid Like a lot 94 3.5 3.5 3.5
Like a little 215 8.1 8.1 11.6
Some 1367 51.5 51.5 63.1
Dislike a little 546 20.6 20.6 83.7
Dislike a lot 432 16.3 16.3 100.0
Total 2654 100.0 100.0
Europe Valid Like a lot 14 5.2 5.2 5.2
Like a little 30 11.2 11.2 16.4
Some 108 40.3 40.3 56.7
Dislike a little 73 27.2 27.2 84.0
Dislike a lot 43 16.0 16.0 100.0
Total 268 100.0 100.0
Other Valid Like a lot 9 3.2 3.2 3.2
Like a little 23 8.1 8.1 11.3
Some 130 45.8 45.8 57.0
Dislike a little 61 21.5 21.5 78.5
Dislike a lot 61 21.5 21.5 100.0
Total 284 100.0 100.0

Internet Advertising

Internet Advertising
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Like a lot 5 5.9 5.9 5.9
Like a little 6 7.1 7.1 12.9
Some 48 56.5 56.5 69.4
Dislike a little 16 18.8 18.8 88.2
Dislike a lot 10 11.8 11.8 100.0
Total 85 100.0 100.0
Female Valid Like a lot 49 4.7 4.7 4.7
Like a little 66 6.4 6.4 11.1
Some 541 52.1 52.1 63.2
Dislike a little 198 19.1 19.1 82.3
Dislike a lot 184 17.7 17.7 100.0
Total 1038 100.0 100.0
Male Valid Like a lot 68 3.1 3.1 3.1
Like a little 202 9.3 9.3 12.5
Some 1064 49.1 49.1 61.5
Dislike a little 482 22.2 22.2 83.8
Dislike a lot 352 16.2 16.2 100.0
Total 2168 100.0 100.0

Internet Advertising

Internet Advertising
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Like a lot 6 4.7 4.7 4.7
Like a little 8 6.3 6.3 10.9
Some 68 53.1 53.1 64.1
Dislike a little 22 17.2 17.2 81.3
Dislike a lot 24 18.8 18.8 100.0
Total 128 100.0 100.0
11-20 Valid Like a lot 15 8.6 8.6 8.6
Like a little 20 11.5 11.5 20.1
Some 69 39.7 39.7 59.8
Dislike a little 35 20.1 20.1 79.9
Dislike a lot 35 20.1 20.1 100.0
Total 174 100.0 100.0
21-25 Valid Like a lot 17 4.3 4.3 4.3
Like a little 49 12.5 12.5 16.9
Some 192 49.1 49.1 66.0
Dislike a little 81 20.7 20.7 86.7
Dislike a lot 52 13.3 13.3 100.0
Total 391 100.0 100.0
26-50 Valid Like a lot 70 3.4 3.4 3.4
Like a little 165 8.0 8.0 11.4
Some 1019 49.6 49.6 61.1
Dislike a little 456 22.2 22.2 83.3
Dislike a lot 344 16.7 16.7 100.0
Total 2054 100.0 100.0
50+ Valid Like a lot 14 2.6 2.6 2.6
Like a little 32 5.9 5.9 8.5
Some 305 56.1 56.1 64.5
Dislike a little 102 18.8 18.8 83.3
Dislike a lot 91 16.7 16.7 100.0
Total 544 100.0 100.0

Internet Advertising

Internet Advertising
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Like a lot 5 5.9 5.9 5.9
Like a little 6 7.1 7.1 12.9
Some 48 56.5 56.5 69.4
Dislike a little 16 18.8 18.8 88.2
Dislike a lot 10 11.8 11.8 100.0
Total 85 100.0 100.0
<1 Year Valid Like a lot 12 3.4 3.4 3.4
Like a little 32 9.1 9.1 12.5
Some 197 56.0 56.0 68.5
Dislike a little 59 16.8 16.8 85.2
Dislike a lot 52 14.8 14.8 100.0
Total 352 100.0 100.0
1-3 Years Valid Like a lot 40 3.8 3.8 3.8
Like a little 95 8.9 8.9 12.7
Some 581 54.7 54.7 67.4
Dislike a little 209 19.7 19.7 87.1
Dislike a lot 137 12.9 12.9 100.0
Total 1062 100.0 100.0
>4 Years Valid Like a lot 65 3.6 3.6 3.6
Like a little 141 7.9 7.9 11.5
Some 827 46.1 46.1 57.6
Dislike a little 412 23.0 23.0 80.6
Dislike a lot 347 19.4 19.4 100.0
Total 1792 100.0 100.0

Internet Advertising

Internet Advertising
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid Like a lot 5 5.9 5.9 5.9
Like a little 6 7.1 7.1 12.9
Some 48 56.5 56.5 69.4
Dislike a little 16 18.8 18.8 88.2
Dislike a lot 10 11.8 11.8 100.0
Total 85 100.0 100.0
Novice Valid Like a lot 15 4.1 4.1 4.1
Like a little 37 10.1 10.1 14.2
Some 195 53.1 53.1 67.3
Dislike a little 64 17.4 17.4 84.7
Dislike a lot 56 15.3 15.3 100.0
Total 367 100.0 100.0
Intermediate Valid Like a lot 28 3.2 3.2 3.2
Like a little 77 8.8 8.8 12.1
Some 431 49.5 49.5 61.5
Dislike a little 184 21.1 21.1 82.7
Dislike a lot 151 17.3 17.3 100.0
Total 871 100.0 100.0
Experienced Valid Like a lot 49 3.7 3.7 3.7
Like a little 90 6.8 6.8 10.5
Some 656 49.8 49.8 60.3
Dislike a little 300 22.8 22.8 83.1
Dislike a lot 223 16.9 16.9 100.0
Total 1318 100.0 100.0
Expert Valid Like a lot 25 3.8 3.8 3.8
Like a little 64 9.8 9.8 13.7
Some 323 49.7 49.7 63.4
Dislike a little 132 20.3 20.3 83.7
Dislike a lot 106 16.3 16.3 100.0
Total 650 100.0 100.0


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280