Internet Advertising
|
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
Valid |
Like a lot |
122
| 3.7
| 3.7
| 3.7
|
Like a little |
274
| 8.3
| 8.3
| 12.0
|
Some |
1653
| 50.2
| 50.2
| 62.3
|
Dislike a little |
696
| 21.1
| 21.1
| 83.4
|
Dislike a lot |
546
| 16.6
| 16.6
| 100.0
|
Total |
3291
| 100.0
| 100.0
|
|
Internet Advertising
Location |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Like a lot |
5
| 5.9
| 5.9
| 5.9
|
Like a little |
6
| 7.1
| 7.1
| 12.9
|
Some |
48
| 56.5
| 56.5
| 69.4
|
Dislike a little |
16
| 18.8
| 18.8
| 88.2
|
Dislike a lot |
10
| 11.8
| 11.8
| 100.0
|
Total |
85
| 100.0
| 100.0
|
|
USA |
Valid |
Like a lot |
94
| 3.5
| 3.5
| 3.5
|
Like a little |
215
| 8.1
| 8.1
| 11.6
|
Some |
1367
| 51.5
| 51.5
| 63.1
|
Dislike a little |
546
| 20.6
| 20.6
| 83.7
|
Dislike a lot |
432
| 16.3
| 16.3
| 100.0
|
Total |
2654
| 100.0
| 100.0
|
|
Europe |
Valid |
Like a lot |
14
| 5.2
| 5.2
| 5.2
|
Like a little |
30
| 11.2
| 11.2
| 16.4
|
Some |
108
| 40.3
| 40.3
| 56.7
|
Dislike a little |
73
| 27.2
| 27.2
| 84.0
|
Dislike a lot |
43
| 16.0
| 16.0
| 100.0
|
Total |
268
| 100.0
| 100.0
|
|
Other |
Valid |
Like a lot |
9
| 3.2
| 3.2
| 3.2
|
Like a little |
23
| 8.1
| 8.1
| 11.3
|
Some |
130
| 45.8
| 45.8
| 57.0
|
Dislike a little |
61
| 21.5
| 21.5
| 78.5
|
Dislike a lot |
61
| 21.5
| 21.5
| 100.0
|
Total |
284
| 100.0
| 100.0
|
|
Internet Advertising
Gender |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Like a lot |
5
| 5.9
| 5.9
| 5.9
|
Like a little |
6
| 7.1
| 7.1
| 12.9
|
Some |
48
| 56.5
| 56.5
| 69.4
|
Dislike a little |
16
| 18.8
| 18.8
| 88.2
|
Dislike a lot |
10
| 11.8
| 11.8
| 100.0
|
Total |
85
| 100.0
| 100.0
|
|
Female |
Valid |
Like a lot |
49
| 4.7
| 4.7
| 4.7
|
Like a little |
66
| 6.4
| 6.4
| 11.1
|
Some |
541
| 52.1
| 52.1
| 63.2
|
Dislike a little |
198
| 19.1
| 19.1
| 82.3
|
Dislike a lot |
184
| 17.7
| 17.7
| 100.0
|
Total |
1038
| 100.0
| 100.0
|
|
Male |
Valid |
Like a lot |
68
| 3.1
| 3.1
| 3.1
|
Like a little |
202
| 9.3
| 9.3
| 12.5
|
Some |
1064
| 49.1
| 49.1
| 61.5
|
Dislike a little |
482
| 22.2
| 22.2
| 83.8
|
Dislike a lot |
352
| 16.2
| 16.2
| 100.0
|
Total |
2168
| 100.0
| 100.0
|
|
Internet Advertising
Age Groups |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Like a lot |
6
| 4.7
| 4.7
| 4.7
|
Like a little |
8
| 6.3
| 6.3
| 10.9
|
Some |
68
| 53.1
| 53.1
| 64.1
|
Dislike a little |
22
| 17.2
| 17.2
| 81.3
|
Dislike a lot |
24
| 18.8
| 18.8
| 100.0
|
Total |
128
| 100.0
| 100.0
|
|
11-20 |
Valid |
Like a lot |
15
| 8.6
| 8.6
| 8.6
|
Like a little |
20
| 11.5
| 11.5
| 20.1
|
Some |
69
| 39.7
| 39.7
| 59.8
|
Dislike a little |
35
| 20.1
| 20.1
| 79.9
|
Dislike a lot |
35
| 20.1
| 20.1
| 100.0
|
Total |
174
| 100.0
| 100.0
|
|
21-25 |
Valid |
Like a lot |
17
| 4.3
| 4.3
| 4.3
|
Like a little |
49
| 12.5
| 12.5
| 16.9
|
Some |
192
| 49.1
| 49.1
| 66.0
|
Dislike a little |
81
| 20.7
| 20.7
| 86.7
|
Dislike a lot |
52
| 13.3
| 13.3
| 100.0
|
Total |
391
| 100.0
| 100.0
|
|
26-50 |
Valid |
Like a lot |
70
| 3.4
| 3.4
| 3.4
|
Like a little |
165
| 8.0
| 8.0
| 11.4
|
Some |
1019
| 49.6
| 49.6
| 61.1
|
Dislike a little |
456
| 22.2
| 22.2
| 83.3
|
Dislike a lot |
344
| 16.7
| 16.7
| 100.0
|
Total |
2054
| 100.0
| 100.0
|
|
50+ |
Valid |
Like a lot |
14
| 2.6
| 2.6
| 2.6
|
Like a little |
32
| 5.9
| 5.9
| 8.5
|
Some |
305
| 56.1
| 56.1
| 64.5
|
Dislike a little |
102
| 18.8
| 18.8
| 83.3
|
Dislike a lot |
91
| 16.7
| 16.7
| 100.0
|
Total |
544
| 100.0
| 100.0
|
|
Internet Advertising
Experience |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Like a lot |
5
| 5.9
| 5.9
| 5.9
|
Like a little |
6
| 7.1
| 7.1
| 12.9
|
Some |
48
| 56.5
| 56.5
| 69.4
|
Dislike a little |
16
| 18.8
| 18.8
| 88.2
|
Dislike a lot |
10
| 11.8
| 11.8
| 100.0
|
Total |
85
| 100.0
| 100.0
|
|
<1 Year |
Valid |
Like a lot |
12
| 3.4
| 3.4
| 3.4
|
Like a little |
32
| 9.1
| 9.1
| 12.5
|
Some |
197
| 56.0
| 56.0
| 68.5
|
Dislike a little |
59
| 16.8
| 16.8
| 85.2
|
Dislike a lot |
52
| 14.8
| 14.8
| 100.0
|
Total |
352
| 100.0
| 100.0
|
|
1-3 Years |
Valid |
Like a lot |
40
| 3.8
| 3.8
| 3.8
|
Like a little |
95
| 8.9
| 8.9
| 12.7
|
Some |
581
| 54.7
| 54.7
| 67.4
|
Dislike a little |
209
| 19.7
| 19.7
| 87.1
|
Dislike a lot |
137
| 12.9
| 12.9
| 100.0
|
Total |
1062
| 100.0
| 100.0
|
|
>4 Years |
Valid |
Like a lot |
65
| 3.6
| 3.6
| 3.6
|
Like a little |
141
| 7.9
| 7.9
| 11.5
|
Some |
827
| 46.1
| 46.1
| 57.6
|
Dislike a little |
412
| 23.0
| 23.0
| 80.6
|
Dislike a lot |
347
| 19.4
| 19.4
| 100.0
|
Total |
1792
| 100.0
| 100.0
|
|
Internet Advertising
Skill Level |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Like a lot |
5
| 5.9
| 5.9
| 5.9
|
Like a little |
6
| 7.1
| 7.1
| 12.9
|
Some |
48
| 56.5
| 56.5
| 69.4
|
Dislike a little |
16
| 18.8
| 18.8
| 88.2
|
Dislike a lot |
10
| 11.8
| 11.8
| 100.0
|
Total |
85
| 100.0
| 100.0
|
|
Novice |
Valid |
Like a lot |
15
| 4.1
| 4.1
| 4.1
|
Like a little |
37
| 10.1
| 10.1
| 14.2
|
Some |
195
| 53.1
| 53.1
| 67.3
|
Dislike a little |
64
| 17.4
| 17.4
| 84.7
|
Dislike a lot |
56
| 15.3
| 15.3
| 100.0
|
Total |
367
| 100.0
| 100.0
|
|
Intermediate |
Valid |
Like a lot |
28
| 3.2
| 3.2
| 3.2
|
Like a little |
77
| 8.8
| 8.8
| 12.1
|
Some |
431
| 49.5
| 49.5
| 61.5
|
Dislike a little |
184
| 21.1
| 21.1
| 82.7
|
Dislike a lot |
151
| 17.3
| 17.3
| 100.0
|
Total |
871
| 100.0
| 100.0
|
|
Experienced |
Valid |
Like a lot |
49
| 3.7
| 3.7
| 3.7
|
Like a little |
90
| 6.8
| 6.8
| 10.5
|
Some |
656
| 49.8
| 49.8
| 60.3
|
Dislike a little |
300
| 22.8
| 22.8
| 83.1
|
Dislike a lot |
223
| 16.9
| 16.9
| 100.0
|
Total |
1318
| 100.0
| 100.0
|
|
Expert |
Valid |
Like a lot |
25
| 3.8
| 3.8
| 3.8
|
Like a little |
64
| 9.8
| 9.8
| 13.7
|
Some |
323
| 49.7
| 49.7
| 63.4
|
Dislike a little |
132
| 20.3
| 20.3
| 83.7
|
Dislike a lot |
106
| 16.3
| 16.3
| 100.0
|
Total |
650
| 100.0
| 100.0
|
|
Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu
For more information or to submit comments:
send email to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280