GVU's Tenth WWW User Survey Graphs

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Amount Charged for Advertising


How much do you receive from advertising on your site per month?

Amount Charged for Advertising

Amount Charged for Advertising

Frequency Percent Valid Percent Cumulative Percent
Valid None 341 78.6 78.6 78.6
Under 100 44 10.1 10.1 88.7
101-1000 24 5.5 5.5 94.2
1001-10000 14 3.2 3.2 97.5
Over 10000 11 2.5 2.5 100.0
Total 434 100.0 100.0

Amount Charged for Advertising

Amount Charged for Advertising
Location Frequency Percent Valid Percent Cumulative Percent
. Valid None 8 72.7 72.7 72.7
Under 100 1 9.1 9.1 81.8
1001-10000 2 18.2 18.2 100.0
Total 11 100.0 100.0
USA Valid None 243 78.9 78.9 78.9
Under 100 32 10.4 10.4 89.3
101-1000 18 5.8 5.8 95.1
1001-10000 8 2.6 2.6 97.7
Over 10000 7 2.3 2.3 100.0
Total 308 100.0 100.0
Europe Valid None 50 76.9 76.9 76.9
Under 100 5 7.7 7.7 84.6
101-1000 5 7.7 7.7 92.3
1001-10000 2 3.1 3.1 95.4
Over 10000 3 4.6 4.6 100.0
Total 65 100.0 100.0
Other Valid None 40 80.0 80.0 80.0
Under 100 6 12.0 12.0 92.0
101-1000 1 2.0 2.0 94.0
1001-10000 2 4.0 4.0 98.0
Over 10000 1 2.0 2.0 100.0
Total 50 100.0 100.0

Amount Charged for Advertising

Amount Charged for Advertising
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid None 8 72.7 72.7 72.7
Under 100 1 9.1 9.1 81.8
1001-10000 2 18.2 18.2 100.0
Total 11 100.0 100.0
Female Valid None 44 78.6 78.6 78.6
Under 100 6 10.7 10.7 89.3
101-1000 3 5.4 5.4 94.6
1001-10000 1 1.8 1.8 96.4
Over 10000 2 3.6 3.6 100.0
Total 56 100.0 100.0
Male Valid None 289 78.7 78.7 78.7
Under 100 37 10.1 10.1 88.8
101-1000 21 5.7 5.7 94.6
1001-10000 11 3.0 3.0 97.5
Over 10000 9 2.5 2.5 100.0
Total 367 100.0 100.0

Amount Charged for Advertising

Amount Charged for Advertising
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid None 9 75.0 75.0 75.0
Under 100 1 8.3 8.3 83.3
1001-10000 2 16.7 16.7 100.0
Total 12 100.0 100.0
11-20 Valid None 28 68.3 68.3 68.3
Under 100 8 19.5 19.5 87.8
101-1000 3 7.3 7.3 95.1
Over 10000 2 4.9 4.9 100.0
Total 41 100.0 100.0
21-25 Valid None 59 78.7 78.7 78.7
Under 100 5 6.7 6.7 85.3
101-1000 4 5.3 5.3 90.7
1001-10000 3 4.0 4.0 94.7
Over 10000 4 5.3 5.3 100.0
Total 75 100.0 100.0
26-50 Valid None 224 81.2 81.2 81.2
Under 100 26 9.4 9.4 90.6
101-1000 14 5.1 5.1 95.7
1001-10000 8 2.9 2.9 98.6
Over 10000 4 1.4 1.4 100.0
Total 276 100.0 100.0
50+ Valid None 21 70.0 70.0 70.0
Under 100 4 13.3 13.3 83.3
101-1000 3 10.0 10.0 93.3
1001-10000 1 3.3 3.3 96.7
Over 10000 1 3.3 3.3 100.0
Total 30 100.0 100.0

Amount Charged for Advertising

Amount Charged for Advertising
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid None 8 72.7 72.7 72.7
Under 100 1 9.1 9.1 81.8
1001-10000 2 18.2 18.2 100.0
Total 11 100.0 100.0
<1 Year Valid None 1 33.3 33.3 33.3
Under 100 2 66.7 66.7 100.0
Total 3 100.0 100.0
1-3 Years Valid None 60 74.1 74.1 74.1
Under 100 14 17.3 17.3 91.4
101-1000 4 4.9 4.9 96.3
1001-10000 3 3.7 3.7 100.0
Total 81 100.0 100.0
>4 Years Valid None 272 80.2 80.2 80.2
Under 100 27 8.0 8.0 88.2
101-1000 20 5.9 5.9 94.1
1001-10000 9 2.7 2.7 96.8
Over 10000 11 3.2 3.2 100.0
Total 339 100.0 100.0

Amount Charged for Advertising

Amount Charged for Advertising
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid None 8 72.7 72.7 72.7
Under 100 1 9.1 9.1 81.8
1001-10000 2 18.2 18.2 100.0
Total 11 100.0 100.0
Novice Valid None 3 75.0 75.0 75.0
Under 100 1 25.0 25.0 100.0
Total 4 100.0 100.0
Intermediate Valid None 27 71.1 71.1 71.1
Under 100 6 15.8 15.8 86.8
101-1000 2 5.3 5.3 92.1
1001-10000 2 5.3 5.3 97.4
Over 10000 1 2.6 2.6 100.0
Total 38 100.0 100.0
Experienced Valid None 155 81.6 81.6 81.6
Under 100 19 10.0 10.0 91.6
101-1000 10 5.3 5.3 96.8
1001-10000 3 1.6 1.6 98.4
Over 10000 3 1.6 1.6 100.0
Total 190 100.0 100.0
Expert Valid None 148 77.5 77.5 77.5
Under 100 17 8.9 8.9 86.4
101-1000 12 6.3 6.3 92.7
1001-10000 7 3.7 3.7 96.3
Over 10000 7 3.7 3.7 100.0
Total 191 100.0 100.0


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280