Finding Product Information and Purchasing Questionnaire


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Where You Seek Information

Before making a purchase, you might seek information from a variety of external sources. Listed below are several types of products/services. For each product or service please indicate whether you do (check the checkbox) or do not (leave checkbox blank) consult the information sources. If you use more than one source, check the checkbox for each item. (If you neither buy, nor seek information about a particular item, please leave all checkboxes for that item's line blank.)

  • Computer Hardware less than $50 On-Line Newspapers/Magazines Direct Mail
  • Computer Hardware more than $50 On-Line Newspapers/Magazines Direct Mail
  • Computer Software less than $50 On-Line Newspapers/Magazines Direct Mail
  • Computer Software more than $50 On-Line Newspapers/Magazines Direct Mail
  • Investment choices (e.g. stocks) On-Line Newspapers/Magazines Direct Mail
  • Music CDs/Tapes/Albums On-Line Newspapers/Magazines Direct Mail
  • Books/Magazines On-Line Newspapers/Magazines Direct Mail
  • Travel Arrangements On-Line Newspapers/Magazines Direct Mail

  • Where You Buy

    When buying an item, we usually have several choices regarding who and where to buy it from. Listed below are several products and services that you might have bought in the last six months, and several types of shopping outlets. For each product or service please indicate whether you have bought it within the past six months (check the checkbox) or not (leave checkbox blank) from each of the types of outlets. If you have bought the item from more than one outlet, within the past six months, check the checkbox for each outlet. (If you have not bought the item within the past six months, please leave all checkboxes for that item's line blank.

  • Computer Hardware less than $50 On-Line Catalogs Retail Stores
  • Computer Hardware more than $50 On-Line Catalogs Retail Stores
  • Computer Software less than $50 On-Line Catalogs Retail Stores
  • Computer Software more than $50 On-Line Catalogs Retail Stores
  • Investment choices (e.g. stocks) On-Line Catalogs Retail Stores
  • Music CDs/Tapes/Albums On-Line Catalogs Retail Stores
  • Books/Magazines On-Line Catalogs Retail Stores
  • Travel Arrangements On-Line Catalogs Retail Stores

  • What is the TOTAL amount you spent on purchases through vendors on the World Wide Web during the past six months?


    Listed below are some of the alternative manners in which you might purchase from Web vendors. For each scenario, please indicate how likely you are to buy a competitively priced product/service that you really wanted. (In each case assume that you are providing the needed information, and receiving the product/service directly from the vendor.)

    You provide credit card and purchase information through a toll call/fax


    You provide credit card and purchase information through a toll-free call/fax


    You set up an account with the vendor offline once, then provide a vendor-specific account number and purchase information each time you want to make a purchase on the Web


    You provide credit card and purchase information through electronic mail


    Your credit card and purchase information would be scrambled and transmitted over the Internet to the vendor (i.e., secure transmission). Any subsequent transmissions from the vendor would also be secure.



    Please indicate your agreement/disagreement with each of the following statements.

    Providing credit card information through the Web is the single most important reason I don't buy through the Web more often


    Providing credit card information through the Web is no riskier than providing it over the phone to an offline vendor


    I would be more willing to provide my credit card information through the Web if the prices were considerably lower


    I would be more willing to provide my credit card information through the Web if the products/services were of a higher quality


    I would be more willing to provide my credit card information through the Web if the Web vendor was well known and reliable



    On the whole, how well do each of the following statements characterize your opinion of commercial vendors on the Web compared to other, more traditional vendors?

    WWW vendors offer more useful information about the choices available


    It is easier to place orders with WWW vendors


    It is easier to cancel orders placed with WWW vendors


    It is just as safe to use credit cards when making purchases from WWW vendors


    WWW vendors offer better prices


    It is easier to contact WWW vendors



    In the next section, we are interested in knowing about how you use the World Wide Web for online shopping. Specifically, we want to know how you use the Web


    On average, how often do you casually browse the product or service offerings of Web-based vendors, but without an immediate intent to buy?

    If you have not done this type of browsing, how likely is it that you will do this type of browsing in the next six months?

    If you have done this type of browsing, how much do you think you will be doing this in the next six months compared to the previous six months?

    If you have done this type of browsing, please indicate the products or services you have browsed for (please check all that apply): Have not done such browsing

    Computer hardware Computer software/games Wine
    Generic grocery items
    (e.g. milk, eggs)
    Brand-name grocery items
    (e.g. soft drinks, cigarettes)
    Recreational equipment
    (e.g. skis, bikes)
    Flowers Magazines/newspapers Books
    Video/Movies Music CDs/Tapes/Albums Concerts/Plays
    Travel Arrangements Home electronics/appliances Autos/Motorcycle
    Precious metals Jewelry Investment Choices (e.g., stocks)
    Stock market quotes Banking/Financial Services Insurance services
    Legal services Clothing/Shoes Real estate
    Others


    On average, how often do you search for information from Web-based vendors about products or services you have an intention to buy at some point in the near future?

    If you have not done this type of searching, how likely is it that you will do this type of searching in the next six months?

    If you have done this type of searching, how much do you think you will be doing this in the next six months compared to the previous six months?

    If you have done this type of searching, please indicate the products or services you have searched for (please check all that apply): Have not done such searching

    Computer hardware Computer software/games Wine
    Generic grocery items
    (e.g. milk, eggs)
    Brand-name grocery items
    (e.g. soft drinks, cigarettes)
    Recreational equipment
    (e.g. skis, bikes)
    Flowers Magazines/newspapers Books
    Video/Movies Music CDs/Tapes/Albums Concerts/Plays
    Travel Arrangements Home electronics/appliances Autos/Motorcycle
    Precious metals Jewelry Investment Choices (e.g., stocks)
    Stock market quotes Banking/Financial Services Insurance services
    Legal services Clothing/Shoes Real estate
    Others


    On average, how often do you make online purchases from Web-based vendors?

    If you have not done this type of purchasing, how likely is it that you will do this type of purchasing in the next six months?

    If you have done this type of purchasing, how much do you think you will be doing this in the next six months compared to the previous six months?

    If you have done this type of purchasing, please indicate the products or services you have purchased (please check all that apply): Have not done such purchasing

    Computer hardware Computer software/games Wine
    Generic grocery items
    (e.g. milk, eggs)
    Brand-name grocery items
    (e.g. soft drinks, cigarettes)
    Recreational equipment
    (e.g. skis, bikes)
    Flowers Magazines/newspapers Books
    Video/Movies Music CDs/Tapes/Albums Concerts/Plays
    Travel Arrangements Home electronics/appliances Autos/Motorcycle
    Precious metals Jewelry Investment Choices (e.g., stocks)
    Stock market quotes Banking/Financial Services Insurance services
    Legal services Clothing/Shoes Real estate
    Others


    On average, how often do you communicate with Web-based vendors about products or services you have previously purchased?

    If you have not done this type of communicating, how likely is it that you will do this type of communicating in the next six months?

    If you have done this type of communicating, how much do you think you will be doing this in the next six months compared to the previous six months?

    If you have done this type of communicating, for what type of products or services was this communication necessary (please check all that apply): Have not done such communicating

    Computer hardware Computer software/games Wine
    Generic grocery items
    (e.g. milk, eggs)
    Brand-name grocery items
    (e.g. soft drinks, cigarettes)
    Recreational equipment
    (e.g. skis, bikes)
    Flowers Magazines/newspapers Books
    Video/Movies Music CDs/Tapes/Albums Concerts/Plays
    Travel Arrangements Home electronics/appliances Autos/Motorcycle
    Precious metals Jewelry Investment Choices (e.g., stocks)
    Stock market quotes Banking/Financial Services Insurance services
    Legal services Clothing/Shoes Real estate
    Others


    Now, please indicate which of the following features are MOST IMPORTANT to you personally, when shopping, or considering shopping, on the Web.
    (Please check all that apply.)


    How often do you use the web for shopping for personal reasons?
    (including gathering product/service/vendor information, placing orders, making purchases, and/or customer support)
    How often do you use the web for shopping for professional reasons?
    (including gathering product/service/vendor information, placing orders, making purchases, and/or customer support)
    Would you prefer to answer questions about your personal internet shopping experiences or your professional (job-related) internet shopping experiences?

    Adaptive Questions

    The following are answered for either a respondents' personal use of the web OR their professional use. See answer to previous question for which one.
    The following questions are meant to refine the answers you just submitted. If, for some reason, the follow-up questions do not apply or are erroneous, please use your Back button to return to the previous page and double check and or change your answers. If the following area is blank, please proceed to the next section below.


    Personal/Professional Internet Shopping

    Please describe (by answering the following questions) how you use the web to find product/service information for yourself and/or your family.
    What kind of information do you look for on the web when selecting a product/service?
    (Please check all that apply.)
    On average, how many minutes do you spend searching before you find the first piece of useful product/service information?
    When you are intentionally searching for product/service information, what percentage of the time do you find what you are looking for?
    How many minutes on average does it take you to give up a search if you cannot find the product/service information you were looking for?
    Have you had a dissatisfying experience with a web site (that provides product/service information) that caused you to leave the site and look at another vendor's web site instead? If so, what were the reasons?
    (Please check all that apply.)
    How often do you make a decision to purchase (or not to purchase) a product/service based primarily on information that you have gathered on the web whether or not you use the web to make the purchase?
    What percentage of these decisions were the result of an intentional search for product/service information?
    Once you've decided to purchase a product/service, what percentage of the time do you place your order on the web (i.e. by filling out a form on the web)?
    Once you've placed your order on the web, for what percentage of these orders do you also pay using the web (i.e. send your credit card number over the web)?
    How often do you visit the web sites of stores where you normally shop in person?
    What are the main reasons you use the web when purchasing products/services?
    (Please check all that apply.)

    Please add any comments here.

    This questionnaire was developed by:
    GVU's WWW User Survey Team, NCR's Human Interface Technology Center, Dr. Fred Riggins (Georgia Tech), Dr. Sue Rhee (Georgia Tech), and Dr. Sunil Gupta (University of Michigan)