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- It may (or may not) be difficult to believe that the Web was once 95% male. As of the most recent survey, roughly 30% of the users were female. But wait you say, I've seen numbers that are higher! True, those numbers (typically 40% for late 1996/ early 1997) are only for US users, while the below numbers reflect an international audience. As with age, we see a definite stabilization of this core demographic.